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This article presents several use cases for VersaTag, along with code samples in the VersaTag itself. For these use cases, consider the following scenario:

  • Advertiser: myBestCheapFlight
  • Website: myBestCheapFlight.com
  • Site pages:
    • myBestCheapFlight.com
    • myBestCheapFlight.com/newsletter
    • myBestCheapFlight.com/blog
    • myBestCheapFlight.com/checkout

Use Case 1

The advertiser wants to trigger a checkout conversion tag and collect data when the user purchases a ticket (conversion). The data includes purchase ID, amount, gender, from, and to.

  • Purchase ID and amount are part of the sales tokens that, if selected, will be added automatically to the code in the activityParams section.
  • Gender, from and to are additions to the activityParams. If the user mapped the tag purchase to a mapping rule, it will also be added to the activityParams section.

Code Sample

<script>
  // INSTRUCTIONS
  // The VersaTag code should be placed at the top of the <BODY> section of the HTML page.
  // To ensure that the full page loads as a prerequisite for the VersaTag
  // being activated (and the working mode is set to synchronous mode), place the tag at the bottom of the page. Note, however, that this may
  // skew the data for slow-loading pages, and in general is not recommended.
  // If the VersaTag code is configured to run in async mode, place the tag at the bottom of the page before the end of the <BODY > section.
 
  //
  // NOTE: You can test if the tags are working correctly before the campaign launches
  // as follows:  Browse to http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=at, which is
  // a page that lets you set your local machine to 'testing' mode.  In this mode, when
  // visiting a page that includes a VersaTag, a new window will open, showing you
  // the tags activated by the VersaTag and the data sent by the VersaTag tag to the Sizmek servers.
  //
  // END of instructions (These instruction lines can be deleted from the actual HTML)
 
  var versaTag = {};
  versaTag.id = "5467";
  versaTag.sync = 0;
  versaTag.dispType = "js";
  versaTag.ptcl = "HTTPS";
  versaTag.bsUrl = "bs.serving-sys.com/BurstingPipe";
  // VersaTag activity parameters include all conversion parameters including custom parameters and Predefined parameters. Syntax: "ParamName1":"ParamValue1", "ParamName2":"ParamValue2". ParamValue can be empty.
  versaTag.activityParams = {
    "OrderID":"",
    "Session":"",
    "Value":"",
    "productid":"",
    "productinfo":"",
    "Quantity":"", //added automatically  to the generated code when selecting the “sales token” checkbox – should be populated with the values from the purchase
    “gender”:””,
    “from”:””,
    “to”:”” // added automatically  to the generated code  when the conversion tag “purchase” that includes these params 
  };
  // Static retargeting tags parameters. Syntax: "TagID1":"ParamValue1", "TagID2":"ParamValue2". ParamValue can be empty.
  versaTag.retargetParams = {
    “32145”:”” // added automatically  to the generated code if “userLanguage” retargeting tag is mapped to a mapping rule note that the value here should be the value’s ID that comes from the static //retatgeting tag (i.e 1-9,a-Z)
  };
  // Dynamic retargeting tags parameters. Syntax: "TagID1":"ParamValue1", "TagID2":"ParamValue2". ParamValue can be empty.
  versaTag.dynamicRetargetParams = {
    “66647”: “”// added automatically  to the generated code if “destinationSearch” retargeting tag is mapped to a mapping rule note that the value here should be the value that is defined on the dynamic retargeting tag
  };
  // Third party tags conditional parameters and mapping rule parameters. Syntax: "CondParam1":"ParamValue1", "CondParam2":"ParamValue2". ParamValue can be empty.
  versaTag.conditionalParams = {
    “seatType”: “”// added automatically  to the generated code if “seatType” param is added to the paramaters mapping rule criteria 
  };
</script>
<script id="ebOneTagUrlId" src="https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js"></script>
<noscript>
  <iframe src="https://bs.serving-sys.com/BurstingPipe?cn=ot&amp;onetagid=5467&amp;ns=1&amp;activityValues=$$&amp;
retargetingValues=$$$$&amp;dynamicRetargetingValues=$$$$&amp;acp=$$$$&amp;"
                style="display:none;width:0px;height:0px">
  </iframe>
</noscript>

Use Case 2

The advertiser wants to trigger a static retargeting tag called userLanguage (ID is 32145). This action marks the user with a cookie that refers to the user's location. In the future, the user can be targeted with an appropriate ad according the user's language.

<script>
  // INSTRUCTIONS
  // The VersaTag code should be placed at the top of the <BODY> section of the HTML page.
  // To ensure that the full page loads as a prerequisite for the VersaTag
  // being activated (and the working mode is set to synchronous mode), place the tag at the bottom of the page. Note, however, that this may
  // skew the data for slow-loading pages, and in general is not recommended.
  // If the VersaTag code is configured to run in async mode, place the tag at the bottom of the page before the end of the <BODY > section.
 
  //
  // NOTE: You can test if the tags are working correctly before the campaign launches
  // as follows:  Browse to http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=at, which is
  // a page that lets you set your local machine to 'testing' mode.  In this mode, when
  // visiting a page that includes a VersaTag, a new window will open, showing you
  // the tags activated by the VersaTag and the data sent by the VersaTag tag to the Sizmek servers.
  //
  // END of instructions (These instruction lines can be deleted from the actual HTML)
 
  var versaTag = {};
  versaTag.id = "5467";
  versaTag.sync = 0;
  versaTag.dispType = "js";
  versaTag.ptcl = "HTTPS";
  versaTag.bsUrl = "bs.serving-sys.com/BurstingPipe";
  // VersaTag activity parameters include all conversion parameters including custom parameters and Predefined parameters. Syntax: "ParamName1":"ParamValue1", "ParamName2":"ParamValue2". ParamValue can be empty.
  versaTag.activityParams = {
    "OrderID":"",
    "Session":"",
    "Value":"",
    "productid":"",
    "productinfo":"",
    "Quantity":"", //added automatically  to the generated code when selecting the “sales token” checkbox – should be populated with the values from the purchase
    “gender”:””,
    “from”:””,
    “to”:”” // added automatically  to the generated code  when the conversion tag “purchase” that includes these params 
  };
  // Static retargeting tags parameters. Syntax: "TagID1":"ParamValue1", "TagID2":"ParamValue2". ParamValue can be empty.
  versaTag.retargetParams = {
    “32145”:”” // added automatically  to the generated code if “userLanguage” retargeting tag is mapped to a mapping rule note that the value here should be the value’s ID that comes from the static //retatgeting tag (i.e 1-9,a-Z)
  };
  // Dynamic retargeting tags parameters. Syntax: "TagID1":"ParamValue1", "TagID2":"ParamValue2". ParamValue can be empty.
  versaTag.dynamicRetargetParams = {
    “66647”: “”// added automatically  to the generated code if “destinationSearch” retargeting tag is mapped to a mapping rule note that the value here should be the value that is defined on the dynamic retargeting tag
  };
  // Third party tags conditional parameters and mapping rule parameters. Syntax: "CondParam1":"ParamValue1", "CondParam2":"ParamValue2". ParamValue can be empty.
  versaTag.conditionalParams = {
    “seatType”: “”// added automatically  to the generated code if “seatType” param is added to the paramaters mapping rule criteria 
  };
</script>
<script id="ebOneTagUrlId" src="https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js"></script>
<noscript>
  <iframe src="https://bs.serving-sys.com/BurstingPipe?cn=ot&amp;onetagid=5467&amp;ns=1&amp;activityValues=$$&amp;
retargetingValues=$$$$&amp;dynamicRetargetingValues=$$$$&amp;acp=$$$$&amp;"
                style="display:none;width:0px;height:0px">
  </iframe>
</noscript>

Use Case 3

The advertiser wants to trigger a dynamic retargeting tag destinationSearch (ID is 66647). This action marks the user with a cookie that refers to the destination of the flight. In the future, the user can be targeted with an appropriate ad.

<script>
  // INSTRUCTIONS
  // The VersaTag code should be placed at the top of the <BODY> section of the HTML page.
  // To ensure that the full page loads as a prerequisite for the VersaTag
  // being activated (and the working mode is set to synchronous mode), place the tag at the bottom of the page. Note, however, that this may
  // skew the data for slow-loading pages, and in general is not recommended.
  // If the VersaTag code is configured to run in async mode, place the tag at the bottom of the page before the end of the <BODY > section.
 
  //
  // NOTE: You can test if the tags are working correctly before the campaign launches
  // as follows:  Browse to http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=at, which is
  // a page that lets you set your local machine to 'testing' mode.  In this mode, when
  // visiting a page that includes a VersaTag, a new window will open, showing you
  // the tags activated by the VersaTag and the data sent by the VersaTag tag to the Sizmek servers.
  //
  // END of instructions (These instruction lines can be deleted from the actual HTML)
 
  var versaTag = {};
  versaTag.id = "5467";
  versaTag.sync = 0;
  versaTag.dispType = "js";
  versaTag.ptcl = "HTTPS";
  versaTag.bsUrl = "bs.serving-sys.com/BurstingPipe";
  // VersaTag activity parameters include all conversion parameters including custom parameters and Predefined parameters. Syntax: "ParamName1":"ParamValue1", "ParamName2":"ParamValue2". ParamValue can be empty.
  versaTag.activityParams = {
    "OrderID":"",
    "Session":"",
    "Value":"",
    "productid":"",
    "productinfo":"",
    "Quantity":"", //added automatically  to the generated code when selecting the “sales token” checkbox – should be populated with the values from the purchase
    “gender”:””,
    “from”:””,
    “to”:”” // added automatically  to the generated code  when the conversion tag “purchase” that includes these params 
  };
  // Static retargeting tags parameters. Syntax: "TagID1":"ParamValue1", "TagID2":"ParamValue2". ParamValue can be empty.
  versaTag.retargetParams = {
    “32145”:”” // added automatically  to the generated code if “userLanguage” retargeting tag is mapped to a mapping rule note that the value here should be the value’s ID that comes from the static //retatgeting tag (i.e 1-9,a-Z)
  };
  // Dynamic retargeting tags parameters. Syntax: "TagID1":"ParamValue1", "TagID2":"ParamValue2". ParamValue can be empty.
  versaTag.dynamicRetargetParams = {
    “66647”: “”// added automatically  to the generated code if “destinationSearch” retargeting tag is mapped to a mapping rule note that the value here should be the value that is defined on the dynamic retargeting tag 
  };
  // Third party tags conditional parameters and mapping rule parameters. Syntax: "CondParam1":"ParamValue1", "CondParam2":"ParamValue2". ParamValue can be empty.
  versaTag.conditionalParams = {
    “seatType”: “”// added automatically  to the generated code if “seatType” param is added to the paramaters mapping rule criteria 
  };
</script>
<script id="ebOneTagUrlId" src="https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js"></script>
<noscript>
  <iframe src="https://bs.serving-sys.com/BurstingPipe?cn=ot&amp;onetagid=5467&amp;ns=1&amp;activityValues=$$&amp;
retargetingValues=$$$$&amp;dynamicRetargetingValues=$$$$&amp;acp=$$$$&amp;"
                style="display:none;width:0px;height:0px">
  </iframe>
</noscript>

Use Case 4

The advertiser wants to trigger the conversion tag businessClassBooking only if the user selected a business class seat. The mapping rule will contain a parameter called seatType and its value will be seatType = “business”.

<script>
  // INSTRUCTIONS
  // The VersaTag code should be placed at the top of the <BODY> section of the HTML page.
  // To ensure that the full page loads as a prerequisite for the VersaTag
  // being activated (and the working mode is set to synchronous mode), place the tag at the bottom of the page. Note, however, that this may
  // skew the data for slow-loading pages, and in general is not recommended.
  // If the VersaTag code is configured to run in async mode, place the tag at the bottom of the page before the end of the <BODY > section.
 
  //
  // NOTE: You can test if the tags are working correctly before the campaign launches
  // as follows:  Browse to http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=at, which is
  // a page that lets you set your local machine to 'testing' mode.  In this mode, when
  // visiting a page that includes a VersaTag, a new window will open, showing you
  // the tags activated by the VersaTag and the data sent by the VersaTag tag to the Sizmek servers.
  //
  // END of instructions (These instruction lines can be deleted from the actual HTML)
 
  var versaTag = {};
  versaTag.id = "5467";
  versaTag.sync = 0;
  versaTag.dispType = "js";
  versaTag.ptcl = "HTTPS";
  versaTag.bsUrl = "bs.serving-sys.com/BurstingPipe";
  // VersaTag activity parameters include all conversion parameters including custom parameters and Predefined parameters. Syntax: "ParamName1":"ParamValue1", "ParamName2":"ParamValue2". ParamValue can be empty.
  versaTag.activityParams = {
    "OrderID":"",
    "Session":"",
    "Value":"",
    "productid":"",
    "productinfo":"",
    "Quantity":"", //added automatically  to the generated code when selecting the “sales token” checkbox – should be populated with the values from the purchase
    “gender”:””,
    “from”:””,
    “to”:”” // added automatically  to the generated code  when the conversion tag “purchase” that includes these params 
  };
  // Static retargeting tags parameters. Syntax: "TagID1":"ParamValue1", "TagID2":"ParamValue2". ParamValue can be empty.
  versaTag.retargetParams = {
    “32145”:”” // added automatically  to the generated code if “userLanguage” retargeting tag is mapped to a mapping rule note that the value here should be the value’s ID that comes from the static //retatgeting tag (i.e 1-9,a-Z)
  };
  // Dynamic retargeting tags parameters. Syntax: "TagID1":"ParamValue1", "TagID2":"ParamValue2". ParamValue can be empty.
  versaTag.dynamicRetargetParams = {
    “66647”: “”// added automatically  to the generated code if “destinationSearch” retargeting tag is mapped to a mapping rule note that the value here should be the value that is defined on the dynamic retargeting tag
  };
  // Third party tags conditional parameters and mapping rule parameters. Syntax: "CondParam1":"ParamValue1", "CondParam2":"ParamValue2". ParamValue can be empty.
  versaTag.conditionalParams = {
    “seatType”: “”// added automatically  to the generated code if “seatType” param is added to the paramaters mapping rule criteria 
  };
</script>
<script id="ebOneTagUrlId" src="https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js"></script>
<noscript>
  <iframe src="https://bs.serving-sys.com/BurstingPipe?cn=ot&amp;onetagid=5467&amp;ns=1&amp;activityValues=$$&amp;
retargetingValues=$$$$&amp;dynamicRetargetingValues=$$$$&amp;acp=$$$$&amp;"
                style="display:none;width:0px;height:0px">
  </iframe>
</noscript>
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