- Sizmek Advertising Suite: Creative > Ads > New Ad > Create Instant Creative
Note: Instant Creative templates are created in Ad Builder by the Custom Devs team. For more information, see HOW TO: Work with Instant Creative Templates.
The Sizmek Instant Creative ad authoring tool provides a set of ad templates that can easily and quickly be made into your own ads. All you need to do is to select a template, customize the different components and attributes, and proceed to serve the ad.
Instant Creative caters for publishers and self-service media clients who own assets, but have limited resources for custom creative work. Using Instant Creative, allows trading desk, agencies, and advertisers that do not have dedicated or skilled creative agencies, to create multiple ads in short deadlines. As ads can be re-used, Instant Creative serves as a time-saver for creative agencies.
Instant Creative is accessible from the Ads List and is categorized in the Sizmek Advertising Platform as an Authoring Tool.
The Instant Creative templates are displayed in the All Templates or My Templates tabs. You can easily filter the Templates according to name, dimensions, and format type.
After you select an ad and click Create, the ad is displayed on the canvas and the Layers pane displays the ad's components and elements. Selecting an element on the canvas, displays the properties pane and highlights the element on the ad. Saved ads are automatically added to the Ads list. To edit an existing Instant Creative ad, double-click the ad in the Ads list.