The Sizmek retention policies are defined according to the data types that are available in each of the analytics tools. This table illustrates the retention policy for our analytic tools.

Tool Name
Description Data Retention Data Type
Report Builder Main reporting tool that allows users to create customized, aggregating reports for a specific campaign, advertiser, or account. 3 years Aggregated
API Enables users to generate reports using Sizmek API capability. 3 years Aggregated


Sizmek also sets a special retention policy for the following information.

Data Type Retention Policy
IP data 1 year
PII data 3 months

Important: On occasion, at the request and on behalf of a customer, Sizmek may collect personal information supplied voluntarily by consumers through their interaction with data collection fields in the body of advertisements or on websites (such as name or email address). This personal information is provided directly to the customer on whose behalf the information was collected, or the customer’s service providers, and is processed by Sizmek only to the extent and as long as is necessary to provide the advertising services for which the personal information was collected.

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