Today, Sizmek Ad Suite is rebranded as Amazon Ad Server, remaining a trusted interoperable solution for brands and agencies worldwide to author impactful creatives, dynamically optimize creatives, and quickly deploy campaigns to leading display and video publishers and DSPs. Users will find all campaigns, reports, and API setups operating as usual with no further action required. As always, the Amazon Ad Server customer success team remains available worldwide to help achieve greater results, from producing elegant ad experiences to providing insights to optimize a strategy.
As Amazon Ad Server, we continue our commitment to helping digital practitioners build, distribute, and analyze creatives at scale across DSPs and publishers. This new chapter of our story improves upon that commitment by adding automation with Amazon DSP and the ability to unlock unique insights with Amazon Marketing Cloud (AMC).
In addition to our new name, we’ve recently added some new features such as:
- A refreshed user interface and Help Center.
- Enhanced campaign management tools including event rule overrides.
- Reach and frequency metrics powered by machine learning models.
- Amazon conversion and audience insights from ad server campaigns in AMC.
- New security updates to report delivery methods.
For more information about the Amazon Ad Server rebrand, contact your customer success manager or learn more here.