Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.


Amazon Ad Server now offers more prominent default serve settings when configuring ad delivery groups. Find your delivery group, select a primary ad, and determine which image or ad to serve as a default according to your preferred ad rotation method.

For time-based rotations, campaign managers are now required to set a default ad to serve when running in-banner ads with the Ad Server if one is not assigned during a specific time slot.

Visit these Help Center articles to learn more:


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