1. Open the After Effects template file from the unzipped bundle.

2. In the project assets library, find the images which need to be replaced inside the 1_UI_ToBeUpdated folder.

3. Right-click on each image asset element in the project library and select Replace Footage > File... from the menu.

   The procedure is illustrated below for the Logo.png asset in the After Effects template file.

   

4. A window will open allowing the selection of a file to replace the placeholder image asset element. Navigate to the brand-customized asset file and select it.

5. Click open. The placeholder asset will be replaced with the brand-customized image asset in the project library and in the composition view.

   

1. With the video template file open in the After Effects project library inside the folder named 2_PlaceholderVideo_ToBeUpdated, you will find two items called PlaceholderVideo_15s and PlaceholderVideo_30s as shown below.

   

2. Double-click the placeholder video with the duration equal to or greater than the length of the source brand video.

3. This will open a dialogue where you can select the video to use instead of the placeholder footage.

   

1. With the main composition selected in the project library, right-click and select the Composition Settings option.

   

2. In the Composition Settings window change the duration of the composition to match the exact duration of the source brand video then click OK.

   

1. Select the layer named BackgroundColor in the Layers section by clicking on it.

2. Click on the rectangle next to Fill at the top next to the tool bar. This will bring up a color picker from which you can pick the background color or type in the desired hex code for the background color.

   

1. Click on the desired layer in the layers section.

2. Double-click on the text for that layer on the main composition stage in the main view section.

3. Type in the desired copy.

1. Select the desired layer in the layers panel.

2. If not already open, click on the Character menu item in the right panel. Here you will have the option to change text properties such as the font, text size, text color, etc.

3. Adjust these properties to suit the design of your ad.

   

4. The main composition should look similar to the image below.

   

At this point, the overlay is fully customized and the video with overlay is ready to be rendered.

1. In the main composition layers area in the After Effects template, unhide the layer named available_at_amazon_logo by clicking in the empty box at the left-most side of the layer, where the eye icon would be. This will make the logo element visible. If the existing English version, stacked, dark color logo works for the custom design, no additional steps are needed and you can proceed to render the final video.

2. Download the “available at Amazon” logo file in the required language from here. Comply with the Amazon logos and imagery guidelines at all times.

3. Unzip the downloaded file.

4. Select the appropriate .png file that matches the desired color and orientation.

5. Rename this file available_at_amazon_logo.png.

6. Move the available_at_amazon_logo.png file from the unzipped folder into the assets folder of the template bundle.

7. The logo will display in the After Effects template file.

1. With the main composition selected in the Project library, click the Composition tab at the top of the screen.

2. Click Add to Render Queue from the menu. The Render Queue tab will open next to the main composition at the bottom of the screen, and the main composition will be the first and only item in the queue.

   

3. Next to Render Settings click on Best Settings. The Render Settings window will open.

   

4. Check that the settings match the ones in the image below. If the End time does not exactly match the duration of the original brand video change the End time to match it. Click the OK button if everything matches.

   

5. Back in the Render Queue click the High Quality to the right of the Output Module item. The Output Module Settings window will open.

   

6. Check that the options match the ones in the image below. There will be a few modification to make in this window:

   1. Change the format to H.264.

   2. Under Video Output, click the Format Options button. The H.264 Options window will open.

      

7. In the H.264 Options window under Bitrate Settings, make sure CBR is selected for the Bitrate Encoding and set the Target Bitrate [Mbps] to 20.

   

8. Click the Audio tab. Make sure the Audio Format is set to AAC, Audio Codec is also AAC, and the Bitrate [kbps] is 128. Click OK to return to the Output Module Settings window, then click OK again to return to the render queue.

   

9. In the render queue, next to the Output To: field, click the Not yet specified text to open the output window.

   

10. Set the name of the output video file and select a location on your machine where the video file will be saved, then click Save to return to the Render Queue.

    

11. Everything is now set up and the final video can be rendered by clicking the Render button at the top-right of the render queue. The video will start rendering. At the end of this process, a final video will be available in the location set in the previous step.