The following diagram describes the client–server two way communications during the process of standard ad display in the Sizmek platform.
- In some cases, where Rich Media advertising is used – Sizmek can play the role of a 4th party ad server (Rich Media Ad Server). The IAB defines 4th Party Ad Server in Appendix A of the IAB Rich Media Measurement Guidelines: A publisher website has an advertiser that wishes to use one of Sizmek's Commercial Break advertising implementations. The publisher hosts its own ad server. The advertiser's agency uses a 3rd party ad server (other than Sizmek) to coordinate all buys in one location.
In this case, the publisher would be considered the first party, the server that the advertiser's agency's uses to coordinate all media buys would be the 3rd party, and Sizmek the 4th party.
For more information about client-side impression counting, see OVERVIEW: Methodology: Impression Counting, Ad Start, and Clicks.
The following diagram describes the role of the Sizmek platform as a 3rd party ad server:
The following diagram describes the role of the Sizmek platform as a 4th party ad server: