You can create a Standard Banner ad when you want to create an ad that consists only of a banner.

Creative Specifications

Important: The size limitations listed below are according to Sizmek's maximum allowed sizes. The publisher's limitations outweigh Sizmek's therefore you should check with your publisher before publishing your ad.

Size Limitations

Custom Interactions

Additional Assets

Smart Versioning

Max ad size icon_lessthan_greaterthan 110 KB

Default Image icon_lessthan_greaterthan 110 KB

Banner icon_lessthan_greaterthan 110 KB

If Smart Versioning ad, additional assets icon_lessthan_greaterthan 110 KB



*If Smart Versioning ad, supports


To create a Standard Banner ad:

  1. From the opening screen, click New from Scratch, then from the drop-down list select Standard Banner.
  2. In the Name field, enter a unique name for your ad.
  3. In the Ad Folder field, search for the name of the folder where you want all of your ad's assets to be saved.
  4. Select the Create a new folder for this ad checkbox, if you want to create a new folder under the selected folder. The new folder’s name will be the same as the ad’s name entered in Ad Name. This checkbox is selected by default.
  5. Select the ActionScript version.
  6. Select your Default Image. Adding a default image is a mandatory step in the ad creation process. 
  7. From the Size drop-down list, select a predefined banner size, or enter a custom banner size in the respective width and height boxes.
  8. In the Banner area, select the New radio button, if you are creating a new banner then enter the name of your banner FLA file.
    Select the Existing FLA radio button, if you are using an existing file, then click Browse and select the FLA file.
    Select the No Flash Asset radio button, if the banner consists only of an image.
  9. Click Create.
    You have finished creating your ad.

To modify your ad's general settings, see Modifying your Ad's General Settings.

To preview and position your ad, see Positioning and Previewing your Ad.

To upload your ad, see Uploading your Ad.

Since this is a Standard Banner ad and the include file is different from other formats, make sure the include file is correct:

  1. Select the first frame of the timeline and open the Actions panel (or click F9).
  2. Make sure the following code appears:


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