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Video: Creating a Polite Banner from Template

A Polite Banner consists of a GIF or Flash file that loads together with the page (non-polite) and then after the page finishes loading, a heavier Flash asset loads (politely) and replaces the original default version. The heavier Flash asset is used to allow the ad to be more interactive without violating the site’s in-page file size limitation for standard rich media banner ads. A Polite Banner never leaves or expands out of the banner space that it is served into.

Procedure
  1. From the opening screen, click New from Scratch, then from the drop-down list select Polite Banner.
  2. In the Name field, enter a unique name for your ad.
  3. In the Ad Folder field, search for the name of the folder where you want all of your ad's assets to be saved.
  4. Select the Create a new folder for this ad checkbox, if you want to create a new folder under the selected folder. The new folder’s name will be the same as the ad’s name entered in Ad Name.
    Note: This checkbox is selected by default.
  5. Select the ActionScript version.
  6. From the Size drop-down list, select a predefined banner size, or enter a custom banner size in the respective width and height boxes.
  7. Select the Default Banner checkbox to include a default banner in the ad.
  8. Select the New option if you want to create a new banner, then enter the name of your banner FLA file.
    Or
    Select the Existing FLA option if you want to use an existing banner, then click Browse and select the FLA file.
  9. Select the Rich Banner checkbox to include a rich banner in the ad.
  10. Select the New option if you want to create a new banner, then enter the name of your banner FLA file.
    Or
    Select the Existing FLA option if you want to use an existing banner then click Browse and select the FLA file.
  11. Click Create.
    You have finished creating your ad.

You can trigger each panel to display immediately (using the -command EB.ExpandPanel) or only after it has finished buffering EB.ExpandPanel ("whenready");. This is particularly useful for larger sized video ads.

You can use the following Flash commands to allow interactions and tracking within your ad:

The command for a clickthrough is:

EB.Clickthrough();

This command can have a defined argument to create multiple named clickthrough interactions, for example:

EB.Clickthrough("Submit");

The command to open the default panel upon user interaction (user-initiated) is:

EB.ExpandPanel("Panel1","User");

and to automatically open a panel (auto-initiated):

EB.ExpandPanel("Panel1", "Auto");

These commands include the panel name if there are multiple panels in the creative, for example:

EB.ExpandPanel ("Panel1","MoreInfo");

EB.ExpandPanel will immediately open the panel, even if the panel’s Flash component is still downloading. The command to open a panel only after its Flash component has finished downloading is:

EB.ExpandPanel("Panel1","whenready");

or

EB.ExpandPanel("whenready","MoreInfo");

EB.ExpandPanel and EB.ExpandPanel ("whenready") initiate the panel’s loading and display sequence. If the command is triggered without any arguments, the default panel will be loaded and displayed.

In addition to displaying a panel, this code tracks the interaction within the ad, and logs which panel was displayed, just as if you had defined a custom interaction tracking using EB.Clickthrough. An interaction will be logged each time the user displays a panel for the first time.

The command to close all panels upon user interaction (user-initiated) is:

EB.CollapsePanel("Panel1","User");

and to automatically close a panel (auto-initiated):

EB.CollapsePanel("Panel1","Auto");

Include the panel name if there are multiple panels in the creative.

 

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