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An Enhanced Standard Banner consists of a GIF or Flash file that loads together with the page (non-polite). After the page loads, a heavier Flash asset loads (polite) and replaces the original light version.

For the Enhanced Standard Banner, the heavier Flash asset allows the ad to be more interactive without violating the site's in-page file size limitation for standard rich media ads.

Note: You can only create Enhanced Standard Banner ads if you have the correct permissions. If not, you will not see the checkbox in the Upload screen.

Creative Specifications

The size limitations listed below are according to Sizmek's maximum allowed sizes. The publisher's limitations outweigh Sizmek's therefore you should check with your publisher before publishing your ad.

Size Limitations

Custom Interactions

Additional Assets

Smart Versioning

Max ad size  110 MB

Default Image  110 KB

Default Banner  110 KB

Rich Banner  110 KB

*If Smart Versioning used, supports

 

To create an Enhanced Standard Banner ad:

  1. From the opening screen, click New from Scratch, then from the drop-down list select Enhanced Standard Banner.
  2. In the Name field, enter a unique name for your ad.
  3. In the Ad Folder field, search for the name of the folder where you want all of your ad's assets to be saved.
  4. Select the Create a new folder for this ad checkbox, if you want to create a new folder under the selected folder. The new folder’s name will be the same as the ad’s name entered in Ad Name.
    Note: This checkbox is selected by default.
  5. Select the ActionScript version.
  6. Select your Default Image. Adding a default image is a mandatory step in the ad creation process. 
  7. From the Size drop-down list, select a predefined banner size, or enter a custom banner size in the respective width and height boxes.
  8. Select the Default Banner checkbox to include a default banner in the ad.
    Do one of:
    • Select the New option if you want to create a new banner, then enter the name of your banner FLA file.
    • Select the Existing FLA option if you want to use an existing banner, then click Browse and select the FLA file.
  9. Select the Rich Banner checkbox to include a rich banner in the ad.
    Do one of:
    • Select the New option if you want to create a new banner, then enter the name of your banner FLA file.
    • Select the Existing FLA option if you want to use an existing banner then click Browse and select the FLA file.
  10. Click Create.
  11. You have finished creating your ad.

You can create an Enhanced Standard Banner ad directly from the Workshop for Flash by taking an existing Polite Banner ad and uploading it to Sizmek.

  1. Create a Polite Banner. See Creating a Polite Banner Ad.
  2. Click Upload Ad.
  3. In the Upload Ad screen, select the Create this ad as an "Enhanced Std. Banner" checkbox.
    The ad is uploaded accordingly.
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