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Overview

Smart Versioning allows you to dynamically change ad content for a specific audience or situation. For example, you can create an ad with dynamic elements - such as text, images, and video - that will change according to the days of the week. Smart Versioning ads are created in Flash in either the Sizmek Workshop or the Sizmek MDX platform. Once in the platform, the ads' content can be manipulated to create different versions of the ad.

Types of Smart Versioning Ads

  • Single Versioning: This option should be used when you need a small number of versions of your ad; for example, four or five ads that contain dynamic elements and will change accordingly. Each version is created as a unique ad, and all changes are managed in Sizmek. Single versioning ads can be created either in the Sizmek Workshop, or in the Sizmek Platform.
  • Mass Versioning: This option generally should be used when you need to create a mass number of ads. You can also use Mass Versioning if, for example, you want to use only a small number of ad versions, but want to change them frequently – on a weekly or monthly basis. Mass Versioning should be used for large-scale campaigns that need to personalize and target hundreds of ad versions to specific users. With Mass Versioning, a Mass Versioning ad is first uploaded from the Sizmek Workshop (V4.2 and above), and then set up to contain 'multiple versions' from within the platform. Mass Versioning can be managed either through an Excel upload, or by subscribing to a data feed and using an XML. See Excel Upload Process and Subscribing to a Data Feed for more information.
    Mass Versioning ads can be either catalog or non-catalog ads. A catalog ad is a special kind of Mass Versioning ad that allows you to display multiple products in the same ad, as shown in the illustration below. This option should be used when you want to advertise a mass number of products in your ad.

How-to's

HOW TO: Work with DCO Templates

HOW TO: Configure Smart Versioning Images Using Additional Assets in Workspace

HOW TO: Add Smart Versioning Functionality to Your HTML5 Ads Using Workspaces

HOW TO: Add a Smart Version Item to Your Ad in Ad Builder for HTML5

HOW TO: Enabling Mass Versioning/Multiple Versions

HOW TO: Redirect User to a Dynamic URL Using Directives

Known Issue/Limitation

Category Issues
All Categories
Default Serving
Blank Ads
Smart Items
Data Feed and Excel

Official Documentation

- About Smart Versioning
- Smart Versioning API
- Smart Versioning Specifications
- Smart Versioning Clickthrough Tracking
- Smart Versioning Report Builder Templates
- HOW TO: Work with DCO Templates
- Planning a Smart Versioning Campaign
- Smart Versioning Report Builder Templates
- Creating a Smart Versioning Ad Using Flash
- Delete Smart Versioning Data From a Single Versioning Ad
- Advanced Smart Versioning Functions in Ad Builder for Flash
- Replace a Smart Versioning XML File with Another XML File
- HOW TO: Configure Smart Versioning Images Using Additional Assets in Workspace
- HOW TO: Add Smart Versioning Functionality to Your HTML5 Ads Using Workspaces
- Scan Your Smart Versioning Ad for Dynamic Elements in Ad Builder for Flash
- HOW TO: Add a Smart Version Item to Your Ad in Ad Builder for HTML5
- Upload Your Smart Versioning XML File in the Sizmek Platform
- Add Dynamic Elements to Your Smart Versioning Ad in Ad Builder for Flash
- Add the Smart Versioning Component to Your Catalog Ad in Ad Builder for Flash
- Smart Versioning Guidelines and Best Practices in Ad Builder for Flash
- Create Font Assets for Smart Versioning Ads in Ad Builder for Flash

Smart Versioning Specialists

  • Erez Mizenmaher

Frequently Asked Questions

FAQs: Smart Versioning Configuration

FAQs: Scanning Smart Versionings

FAQs: Smart Versioning Component

FAQs: Smart Versioning XML FAQs

Notes

  • When updating version classification from the UI for versions that have been created from,
    all versions that share the same classification name will be updated with the new Classification name. To change the value for specific version only, use import/export Excel or XML (depending of is being used). #159218
  • On Platform Preview (MDX 2.0), we are not filtering disabled versions. Related tickets: #169738
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