Follow

Format

Description                            

Sizmek format

Template link

Build guide link

Publisher spec page

Ad Builder Format 

Big Unit

The Big Unit enables advertisers to own a web page with a large-format ad which, for the first time, has complete functionality built into it, allowing consumers to watch videos or download images from within the ad while never leaving the web page they are viewing.

HTML5 Standard Banner

OR

HTML5 Polite Banner

http://showcase.sizmek.com
/formats/demo/html5-standard-banner

OR

http://showcase.sizmek.com
/formats/demo/html5-rich-banner

http://demo.sizmek.com
/blocks/buildguide/
HTML5%20Standard%20Banner
%20Build%20Guide.pdf

OR

http://demo.sizmek.com
/blocks/buildguide/
HTML5%20Rich%20Banner
%20Build%20Guide.pdf

http://www.adcentre.com.au/
adspecs/big-unit/

HTML5 Polite Banner

Chameleon

The chameleon is a high-impact and high-reach custom ad placement. It is made up of a combination the arch and an expandable crossbar to create a highly integrated ad but also has the ability to change its skin. Interacting with one of the ads on the page (e.g. the crossbar or medium rectangle) can trigger the arch and crossbar image to change to reflect the product choice of the user. The user’s final selection is then remembered and the selected skin appears on subsequent visits to the section.

Will be the same as News Lumberjack

Will be the same as News Lumberjack

Will be the same as News Lumberjack

http://www.adcentre.com.au/
adspecs/chameleon/

 N/A

Expanding Superhero

The Expanded Superhero is a high-impact and high-reach, polite loading custom ad placement. The initial / animated superhero creative has the option of expanding from the height of 250 pixels to 720 pixels upon click. Both the animated 940×250 and the expanded 940×720 creative may contain auto-play video (with sound off by default), forms, games etc. Please speak to your account manager to discuss customisation options. As a premium product, this execution is packaged with the top position Medium Rectangle.

HTML5 Standard Banner

OR

HTML5 Polite Banner

AND

HTML5 Expandable Banner

http://showcase.sizmek.com
/formats/demo/html5-standard-banner

OR

http://showcase.sizmek.com
/formats/demo/html5-rich-banner

AND

http://showcase.sizmek.com
/formats/demo/html5-expandable-banner

http://demo.sizmek.com
/blocks/buildguide/
HTML5%20Standard%20Banner
%20Build%20Guide.pdf

OR

http://demo.sizmek.com
/blocks/buildguide/
HTML5%20Rich%20Banner
%20Build%20Guide.pdf

AND

http://demo.sizmek.com
/Blocks/BuildGuide/
HTML5_Expandable_Banner
_Build_Guide.pdf

http://www.adcentre.com.au/
adspecs/expanding-superhero/

HTML5 Expandable Banner

Gutters

Gutter images are displayed outside of the site’s boundaries, providing a strong presence for your marketing messages and are shown to users with adequate screen resolution and screen real-estate. Background colours can be changed to match your brand in some instances and the gutters have a click-through to your website.

HTML5 Page Skins

http://showcase.sizmek.com/formats/
demo/html5-page-skin

http://demo.mediamind.com/Blocks/
BuildGuide/
HTML5_Page_Skin_Build_Guide.pdf

http://www.adcentre.com.au/
adspecs/gutters/

 N/A

IAB Billboard

This IAB Rising Stars format offers advertisers a large canvas and premium location to engage with our audience. Please speak to your account manager to discuss customisation options. As a premium product, this execution is packaged with the top position Medium Rectangle.

HTML5 Billboard

http://showcase.sizmek.com/formats/
demo/billboard

http://origin.demo.sizmek.com/Blocks/
HTML5_Billboard/
HTML5%20Billboard%20Build%20Guide.pdf

http://www.adcentre.com.au/
adspecs/iab-billboard/

 N/A

Mosaic

The Mosaic is an expanding rich media execution that can run across all articles, indexes and the Homepage of the Fairfax Media network.

HTML5 Expandable Banner

http://showcase.sizmek.com/formats/
demo/html5-expandable-banner

http://demo.sizmek.com
/Blocks/BuildGuide/
HTML5_Expandable_Banner
_Build_Guide.pdf

http://www.adcentre.com.au/
adspecs/mosaic/

HTML5 Expandable Banner

OTP

Over the Page a.k.a. OTP creative is a polite loading rich media floating creative, which may be automatically activated and displayed within a predefined area of the page.

 

Please note that OTP ads are served from a medium rectangle ad position, unless our Ad Operations team advises you otherwise. Consequently, the OTP must be accompanied by a standard medium rectangle creative, which will also serve as a leave-behind / reminder ad. Additionally, this leave behind unit will be served on second and consecutive ad impressions – due to the OTP’s frequency capping – as well as a backup ad for cases of browser incompatibility etc.

HTML5 Expandable Banner

http://showcase.sizmek.com/formats/
demo/html5-expandable-banner

http://demo.sizmek.com
/Blocks/BuildGuide/
HTML5_Expandable_Banner
_Build_Guide.pdf

http://www.adcentre.com.au/
adspecs/otp/

 N/A

Parallax Skins

DimensionsOverall dimensions: 1800¹ x 100% of page length (end frame of animation triggers at 60% of page length)File size400 KB + 800 KB on-demand²File TypesHTML, CSS, JS³, web-standard image formats (JPG, PNG, GIF)TrackingReporting levels vary, depending on Fairfax internal builds and external builds. Fairfax buillt creative will be served from the Fairfax adserving system. Externally built creative must also be hosted in an approved third party adserver.

In Progress

In Progress

In Progress

http://www.adcentre.com.au/adspecs/parallax-scrolling-gutters-beta/

 N/A

Superhero

SuperHero is a high-impact and high-reach, polite loading custom ad placement available on Fairfax’s NEWS mastheads’ homepages (smh.com.au, theage.com.au, brisbanetimes.com.au and watoday.com.au) as well as on essentialbaby.com.au arching side to side between the homepage’s video-tab-bar and content pane. It may contain auto-play video (with sound off by default), forms, games etc. Please speak to your account manager to discuss customisation options. As a premium product, this execution is packaged with the top position Medium Rectangle.

HTML5 Standard Banner

OR

HTML5 Polite Banner

http://showcase.sizmek.com
/formats/demo/html5-standard-banner

OR

http://showcase.sizmek.com
/formats/demo/html5-rich-banner

http://demo.sizmek.com
/blocks/buildguide/
HTML5%20Standard%20Banner
%20Build%20Guide.pdf

OR

http://demo.sizmek.com
/blocks/buildguide/
HTML5%20Rich%20Banner
%20Build%20Guide.pdf

http://www.adcentre.com.au/
adspecs/superhero/

HTML5 Expandable Banner

Sidewinder

Sidewinder (formerly known as Sidekick) creative is a multi-panel expanding DHTML ad format combining the static gutter ad execution with interactive, high-impact components.

HTML5 Expandable Banner

http://showcase.sizmek.com/formats/
demo/html5-expandable-banner

http://demo.sizmek.com
/Blocks/BuildGuide/
HTML5_Expandable_Banner
_Build_Guide.pdf

http://www.adcentre.com.au/
adspecs/sidewinder/

HTML5 Expandable Banner 

 

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

Comments