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Overview

Creative audit can take up to two business days. In an event the creative is rejected and feedback is given for revision, we recommend sending creatives at least a week prior to launch. To avoid these rare instances, it its important that your creative team follow the specs and guidelines and check back regularly for updates. Please keep in mind that creative specs may vary across platforms, publishers, and markets. So please consult with your trading team for additional information that is not listed below. All banner ad calls and placement tags must be called from a secure server. If unsecure ad calls exist and unsecure placement tags are trafficked, the ad will be SSL disapproved during DSP audit and will not be permitted to run across premium inventory.

Display

HTML5 Standard

Recommended File Size Supported
Ad Formats
Recommended Sizes Maximum Animation All Ads HTML5 Ads
  • Initial: 200 KB maximum
  • Maximum Initial File Load Count: 15 Files
  • Subsequent/Polite Load: 1 MB maximum
  • User-Initiated Load: 2.2 MB Recommended
  • Secure ad calls and placement tags required
  • HTML
  • JS
  • CSS
  • JPG
  • JPEG
  • GIF
  • PNG
  • SVG
  • 300 x 250
  • 728 x 90
  • 160 x 600
  • 120 x 600
  • 300 x 600
  • 468 x 60
  • 336 x 280
  • 180 x 150
  • 125 x 125
  • 234 x 60
  • Other sizes available
Maximum 3 loops within 15 sec
  • Requires a high-contrast 1-pixel border
  • All 3rd party cookies must be declared prior to launch
  • No floating or pop-up creatives
  • Maximum 24 FPS
  • Must use the clickTAG function on the top-most layer
  • Include a stop(); function on the last frame
  • clickTAG must open in a new browser window
  • No external calls

Flash Standard

Recommended File Size Supported Ad Formats Recommended Sizes Maximum Animation All Ads Flash Ads

40k

(Maximum 150k available with limited reach)

  • Secure ad calls and placement tags required
  • SWF (Flash 8 or lower recommended)
  • GIF
  • JPEG
  • PNG
  • 300 x 250
  • 728 x 90
  • 160 x 600
  • 120 x 600
  • 300 x 600
  • 468 x 60
  • 336 x 280
  • 180 x 150
  • 125 x 125
  • 234 x 60
  • 100 x 72 (Outlook)
  • Other sizes available
Maximum 3 loops within 15 sec
  • Requires a high-contrast 1-pixel border
  • All 3rd party cookies must be declared prior to launch
  • No floating or pop-up creatives
  • Maximum 24 FPS
  • Must use the clickTAG function on the top-most layer
  • Include a stop(); function on the last frame
  • clickTAG must open in a new browser window
  • No external calls

Rich Media & Expandable

Must adhere to HTML standard and Flash standard specs in addition to the following specs.

All Rich Media & Expandable
Recommended File Size Maximum Auto Expansion Cycle Maximum  Expansion Size & Direction Maximum auto-play video length Relooping Audio/ Expand Control Buttons
  • Inital: 40k
  • Polite: 100k

    (Inital maximum 150k and polite maximum 200k are available with limited reach)

  • Secure ad calls and placement tags required
3 sec
Maximum Base Dimension Maximum Expanded Dimension Direction
120 x 600 420 x 600 Left
160 x 600 320 x 600 Left
300 x 250 500 x 300 Down; Left
468 x 60 468 x 210 Down
728 x 90 728 x 300 Down
234 x 60 300 x 250 Down; Left
180 x 150 300 x 300 Left
300 x 600 560 x 600 Left
15 seconds (Roll-over or click to expand) Must be user-initiated User-initiated Required (close x, play, rewind, pause, volume)
In-Banner Video
Maximum File Size VAST Audio/Video Recommended Sizes Maximum FPS Flash Ads

100k

Must be IAB VAST-compliant Must be user-initiated
  • 300 x 250
  • Secure ad calls and placement tags required
24 FPS
  • Maximum 24 FPS
  • Must use the clickTAG function on the top-most layer
  • Include a stop(); function on the last frame
  • clickTAG must open in a new browser window
  • No external calls

Outlook

Versatile
Image Headline Description Flex Tile Label (optional)
  • 100x72
  • Up to 40k
  • Must be a static image
  • Maximum of 25 characters including spaces
  • Must not contain newline characters
  • Must not include 2 consecutive punctuation marks
  • Must not consist entirely of capital letters - only the first letter of a word may be capitalized
  • Must not start with punctuation
  • Must not include double spaces
  • Must not include more than 2 consecutive 1 character words
  • Must not include special characters like: < > * \ ^ ~ _ = { } [ ] | < > £
  • Maximum of 90 characters including spaces, with no word having more than 20 characters
  • Must not include 2 consecutive punctuation marks
  • Must not consist entirely of capital letters - only the first letter of a word may be capitalized
  • Must not start with punctuation
  • Must not include double spaces
  • Must not include more than 2 consecutive 1 character words
  • Must not include special characters like: < > * \ ^ ~ _ = { } [ ] | < >
Maximum of 20 characters
Skyscraper
Image
  • 160x600
  • Up to 40k
  • Must be a static image
  • Requires a high-contrast 1-pixel border

Mobile

Recommended File Size Supported Ad Formats Recommended Sizes Maximum Animation All Ads HTML5 Ads Interstitial Ads
  • Initial: 200 KB maximum
  • Maximum Initial File Load Count: 15 Files
  • Subsequent/Polite Load: 1 MB maximum
  • User-Initiated Load: 2.2 MB Recommended
  • Secure ad calls and placement tags required
  • HTML
  • JS
  • CSS
  • JPG
  • JPEG
  • GIF
  • PNG
  • SVG
  • 320 x50
  • 300 x 250
  • 728 x 90
  • 160 x 600
  • 120 x 600
  • 300 x 600
  • 468 x 60
  • 336 x 280
  • 180 x 150
  • 125x125
  • 234 x 60
  • Other sizes available
Maximum 3 loops within 15 sec
  • Requires a high-contrast 1-pixel border
  • All 3rd party cookies must be declared prior to launch
  • No floating or pop-up creatives
  • Maximum 24 FPS
  • Must use the clickTAG function on the top-most layer
  • Include a stop(); function on the last frame
  • clickTAG must open in a new browser window
  • No external calls
  • Mobile: 320 x 480; 480 x 80
  • Tablet: 1024 x 768; 768 x 1024    

Video

In-Stream

Recommended File Size Format Recommended Aspect Ratio Unit
Size
Video
Length
Video Placement  Companion Banner FPS      Overlays
  • 10MB maximum (anything over will be converted)
  • Secure ad calls and placement tags required
  • MP4
  • FLV
  • WebM
    (MP4, FLV and WebM are required for AdX)
  • 4:3
  • 16:9
  • Other aspect ratios available
  • 400 x 300
  • 480 x 360
  • 640 x 360
  • 1920 x 800
  • Other sizes available
  • 15 sec (recom)
  • 30 sec
  • 60 sec
  • Pre-roll
  • Mid-roll
  • Post-roll
  • 300 x 250 (maximum 30k)
  • Other sizes available
24- 25 or 29-30 Please inquire

Connected TV

Recommended File Size Format Recommended Aspect Ratio Unit Size Video Length FPS  Site Served
  • 100MB maximum
  • Secure ad calls and placement tags required
  • MP4
  • FLV
  • 4:3
  • 16:9
640 x 360 30 sec 24-25 or 29-30 Yes

Social

Facebook Exchange (FBX)

Sidebar
Supported Ad Formats Size Additional Specs Title* Body Text*
  • JPG
  • PNG
  • GIF
254 x 133 or larger with an aspect ratio of 1.91:1
  • Image must not be more than 20% text
  • Image and text must go to one landing page

Up to 25 characters (include spaces) and cannot contain newline characters



 

Up to 90 characters (include spaces)

Note: *The following guidelines apply to titles and body text:
  • Can include up to 20 characters.
  • Can start with punctuation.
  • Can consist entirely of capital letters.
  • Can include duplicate consecutive punctuation characters with the exception of 3 ellipses.
  • Can include double spaces.
  • Can include more than 2 consecutive 1 character words.
  • Can include 2 consecutive punctuation marks.
  • Can include the following characters: \ ^ ~ _ = { } [ ] | < >; International Phonetic Alphabet (IPA) Symbols, e.g., θ, ð, ʃ, ʒ, etc.; Superscript and subscript characters with the exception of TM and SM.
Newsfeed
Supported Image Formats Sizes Additional Specs Title* Body Text* Message*
  • JPG
  • PNG
  • GIF
  • 600 x 315 or larger (1200 x 627 maximum) with an aspect ratio of 1.91:1
  • Other sizes available
  • Image must not be more than 20% text
  • Image and text must go to one landing page
  • Facebook page must not have any country restrictions; it must be visible to everyone
  • URL must not be a facebook.com domain
  • Landing page must not contain video content (e.g. YouTube)

Up to 55 characters (include spaces) and cannot contain newline characters

 

Up to 145 characters (include spaces)



Up to 500 characters (include spaces)



Note: *The following guidelines apply to titles, body text, and messages:
  • Can include up to 20 characters.
  • Include words separated by commas but not spaces, e.g. "Michelin, Pirelli, Bridgestone".
  • Can start with punctuation.
  • Can consist entirely of capital letters.
  • Can include duplicate consecutive punctuation characters with the exception of 3 ellipses.
  • Can include double spaces.
  • Can include more than 2 consecutive 1 character words.
  • Can include 2 consecutive punctuation marks.
  • Can include the following characters: \ ^ ~ _ = { } [ ] | < >; International Phonetic Alphabet (IPA) Symbols, e.g., θ, ð, ʃ, ʒ, etc.; Superscript and subscript characters with the exception of TM and SM.

Facebook

Facebook creative specs are based on the campaign's objectives, please click here for the most up-to-date specs.

Twitter

Click here for the latest Twitter ad policies.

Native

In-Feed

 Image  Logo  Headline Caption Click-through URL
  • 800 - 1200 pixels wide
  • 72 DPI, JPG preferred
  • < 1 MB per image
  • PNG
  • 300 - 600 pixels wide
  • Transparent background
< 150 characters < 50 words Landing page URL

Audio

Audio

Recommended File Size  Supported Ad Formats Durations Maximum Animation Companion Banner Flash Ads
1 MB
  • WMA
  • MP3
  • WAV
  •  15 seconds
  • 30 seconds
  • 60 seconds
:15 seconds; 3 loops
  • 300 x 250
  • GIF, JPEG, or SWF
  • Maximum 120 K file size
  • Maximum 7 second animation
  • Maximum 3 loops
  • Maximum 24 FPS
  • Must use the clickTAG function on the top-most later
  • Include a stop(); function on the last frame
  • clickTAG must open in a new browser window

Video

 Recommended File Size  Supported Ad Formats  Durations Maximum Animation
1 MB
  • WMA
  • MPG
  • MPV
  • AVI
  • Must have FLV file for cumulus stations
  • 5 seconds
  • 10 seconds
  • 15 seconds
:15 seconds; 3 loops

Additional Resources

Google AdX

Microsoft Exchange (MAX)

Creative Acceptance Policy

Yahoo! (RMX)  

Facebook

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