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Summary

Mass Versioning ads set to Auto Optimize are serving evenly instead of serving better performing ads more frequently.

Environment

  • MDX 2.0

Required information

  • Ad ID
  • Version ID

Solution

  • Automatic Optimization on versions in a Mass Versioning ad will only kick in when certain thresholds are reached for all versions.

    The thresholds are: 100,000 impressions or 5 clicks.

    This means that all versions within the ad will need to have served at least 100k impressions or 5 clicks in order for AO to kick in. Until that point the versions will be served evenly.

    Additionally we can choose to optimize according to delivery group or placement:



    This means that all versions within all ads within a delivery group/placement will need to have passed the threshold in order for any AO to kick in.

Case Examples

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