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A Data Point is a particular lens through which you can assess the relevance of media—whether for the purposes of pre-bid targeting, dynamic creative versioning, or post-buy verification.  

Each data point has a set of categories, or metrics, that relate to it.  For example, if you want to assess the Viewability of your media buy, you can evaluate it based on metrics like Viewable Rate, Average Viewable Duration, and Average Screen Share.  If you want to assess the Brand Safety of your media buy, you can evaluate it based on the number of impressions across categories like Negative News, Mature, and Firearms.

This table shows the data points and the solutions in which they are available. Click a data point link to see the associated metrics/categories.

Notes:
  • The icon appears when at least one metric or category for the data point is available in a solution.
  • The  icon appears when none of the metrics or categories for the data point are available in a solution.
  • The icon appears when the metrics or categories are available for use natively in the Sizmek platform without Peer39 and/or may require additional products or 3rd party services to activate.

 

Data Point Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on
Sizmek Advertising Suite)
Ad Exposure
Ad Fraud
Brand Safety
Context
Custom
Device
General
Geography
Language
Mobile
Mobile Apps
Overlap Metrics
Page Quality
Video Players
Viewability
Weather
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