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Overview

Ad exposure is a presentation of an ad to a consumer. Advertisers try to estimate the number of exposures necessary to achieve their goal, but in general, the objective is to motivate consumers to buy or use a product or service, or to change how they think about a brand.

There are several categories that classify overexposure activity. Some brands, which do not want to spend money on multiple impressions with the same message to the same user, consider this extra exposure a waste of money.

Important: Ad Exposure metrics and categories are available in varying degrees for pre-bid targeting, creative targeting, and post-buy verification. See REFERENCE: Media Relevance Metrics and Categories Grid and REFERENCE: Media Relevance Metrics and Categories Glossary for more information.

  • Ad Carousel: This metric detects when the publisher rotates several ads, within the same placement, within a certain time frame. Ad Carousel detects two or more impressions from the same placement on the same page, in the same location on the page during the same user session (for example, with no user action like refresh) within 2.5 minutes. This metric appears as Ad Carousel in the Verification dashboard and reporting for both display and video campaigns.
  • Ad Clutter: This metric detects when too many ads appear on a web page. Although all ad placements might be viewable above the fold, ad clutter reduces how the ad is noticed and the ad impact, since each ad competes for user attention. This metric appears as Ad Clutter in the Verification dashboard and reporting for both display and video campaigns.
  • Ad Collision (Same Placement): (Formerly called Multi Burn) This metric detects when two or more impressions from the same placement appear in multiple locations on the page simultaneously. In this case, the user gets multiple exposures to the placement at the same time. This metric appears as Ad Collision (Same Placement) in the Verification dashboard and reporting for both display and video campaigns.
  • AdCount Low: This attribute identifies the number of ads on each page. The Low measurement is from one to three ads. AdCount Low appears for both display and video campaigns.
  • AdCount Medium: This attribute identifies the number of ads on each page. The Medium measurement is from four to six ads. AdCount Medium appears for both display and video campaigns.
  • AdCount High: This attribute identifies the number of ads on each page. The High measurement is seven ads or more. AdCount High appears for both display and video campaigns.

 For more information about Ad Exposure, see Beware of Publisher Double-Dipping.

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