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This data point includes quality metrics and additional general metrics that are not included in the other categories. These metrics serve as reference points for the rest of the campaign. All of these metrics are automatically included in reporting.

Important: General verification metrics are available in varying degrees for pre-bid targeting, creative targeting, and post-buy verification. See REFERENCE: Media Relevance Metrics and Categories Grid and REFERENCE: Media Relevance Metrics and Categories Glossary for more information.

These metrics include:

 

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