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Important: In MDX2.0, Mobile metrics appear in reporting for video campaigns only.

Mobile is a data point that appears in the Verification dashboard and the Excel export report for video campaigns only. It includes impression count for both In-App impressions (the total impressions that came from a mobile app) and In-Web impressions (total impressions that came from a mobile web browser).

Important: Mobile categories are available in varying degrees for pre-bid targeting and post-buy verification. See REFERENCE: Media Relevance Metrics and Categories Grid and REFERENCE: Media Relevance Metrics and Categories Glossary for more information.

This data point includes the following categories:

  • Mobile App: Detects mobile impressions that ran in a mobile application.

    Note: The number of impressions for this category is the sum of the iOS and Android mobile app categories.

  • Mobile App > Android: Detects mobile impressions that ran in an Android mobile application.
  • Mobile App > iOS: Detects mobile impressions that ran in an iOS mobile application.
  • Mobile Web: Detects mobile impressions that ran in a mobile web browser.

    Note: The number of impressions for this category is the sum of the iOS and Android mobile web categories.

  • Mobile Web > Android: Detects mobile impressions that ran in a mobile web browser on Android.
  • Mobile Web > iOS: Detects mobile impressions that ran in a mobile web browser on iOS.
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