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This article presents the different types of metrics and categories available in for each data point. For a complete description of a particular metric or attribute, click the link to open the REFERENCE: Media Relevance Metrics and Categories Glossary.

Notes:
  • The icon appears when the metric or category is available in a solution.
  • The  icon appears when the metric or category is not available in a solution.
  • The icon appears when when the metric or category is available for use natively in the Sizmek platform without Peer39 and/or may require additional products or 3rd party services to activate.

Ad Exposure Metrics and Categories

For a description of these metrics and categories, see REFERENCE: Ad Exposure.

Metric/Category Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)
Ad Carousel
Ad Clutter
Ad Collision (Same Placement)
AdCount Low
AdCount Medium
AdCount High

Ad Fraud Metrics and Categories

For a description of these metrics and categories, see REFERENCE: Ad Fraud.

Metric/Category Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)
Ad Stacking
Fraudulent Impressions
Ghost Sites
Zero Ads

Note: Sizmek follows IAB guidelines in filtering out suspicious impression or click activity likely caused by bot traffic.

Brand Safety Categories

For a description of these categories, see REFERENCE: Brand Safety.

Category Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)
Accidents
Alcohol
Crime
Death
Disasters
Drugs
Firearms
Gambling
Mature
Negative News
Profanity and Hate Speech
Tobacco
Torrent
War and Terror

Context Categories

For a description of these categories, see REFERENCE: Context. You can click a category to see its Peer39 subcategories.

Note: The names for the IAB categories and the categories in the Peer39 taxomony may differ slightly. This category names in this list represent the IAB names.

Category Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)
Arts and Entertainment
Automotive
Business
Career
Education
Food and Beverage
Health
Home and Garden
Industry
News
Parenting and Kids
Personal Finance
Pets
Real Estate
Recreation and Games
Relationships
Science
Seasonal
Shopping
Society
Sports
Style and Fashion
Technology and Computing
Travel
Peer39 Contextual Subcategories

Custom

Peer39 creates Custom categories to allow for specific and granular custom targeting. Custom categories can include anything from brand marketing to sensitive topics and may be requested when the required category is not already available in your account taxonomy.  

To request a custom category, provide a brief description and URL examples of the content you want to target or avoid. Your account manager will review the request and advise you on how to implement the custom category. For complete information, see REFERENCE: Custom.

Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)

Device

The Device data point allows you to verify the device type, operating system, device information, and device brand for served ads. For complete information, see REFERENCE: Device.

Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)

Geography

The Geography data point tracks the geographic location of users at the country level, and for some countries, at lower levels such as state, province, region, and Designated Market Area (DMA). For complete information, see REFERENCE: Geography.

Category Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)
Country
State
DMA

General Verification Metrics

Metric Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)
Ad Starts
Classified Impressions
Classified Impressions with URL
Display STR
Impressions with URL
Served Impressions
Unsafe Impressions
Video STR

Language 

The Language data point tracks the language of the page's text on which the ads appeared. Sizmek Peer39 classifies pages into 40 different languages, and can categorize actual page content in 12 languages: English, Spanish, French, German, Portuguese, Dutch, Italian, Chinese, Japanese, Turkish, Polish, and Russian. A language breakdown appears in the Summary metrics in the Verification dashboard. Language is available across all products. For complete information, see REFERENCE: Language.

Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)

Mobile Categories and Mobile App Categories

Mobile category information is collected about the mobile device. For a description of these categories, see REFERENCE: Mobile. Mobile App category information is collected about the apps that are present on the mobile device. For a description about these app categories, see REFERENCE: Mobile Apps.

Category Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)
Mobile App  (Video only)
Mobile App > Android  (Video only)
Mobile App > iOS  (Video only)
Mobile Web  (Video only)
Mobile Web > Android  (Video only)
Mobile Web > iOS  (Video only)
Mobile App Categories (for example, App Content, Price, Rating, and Popularity)

Overlap Metrics

For a description of these categories, see REFERENCE: Overlap Metrics.

Category Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)
Recordable Impressions (IAB)Ad Carousel
Recordable Impressions (IAB)Ad Collision (Same Placement)
Recordable Impressions (IAB)Ad Stacking
Recordable Impressions (IAB)Ghost Sites
Recordable Impressions (IAB)Zero Ads
Recordable Impressions (IAB)Player Location ATF Center
Recordable Impressions (IAB)Player Location ATF Side
Recordable Impressions (IAB)Player Location BTF
Recordable Impressions (IAB)Player Size Pixel Stuffing
Recordable Impressions (IAB)Player Size XXSmall
Recordable Impressions (IAB)Player Size XSmall
Recordable Impressions (IAB)Player Size Small
Recordable Impressions (IAB)Player Size Medium
Recordable Impressions (IAB)Player Size Large
Recordable Impressions (IAB)Player Size XLarge
Viewable Impressions (IAB) & Ad Carousel
Viewable Impressions (IAB) & Ad Collision (Same Placement)
Viewable Impressions (IAB) & Ad Stacking
Viewable Impressions (IAB) & Ghost Sites
Viewable Impressions (IAB) & Zero Ads
Viewable Impressions (IAB) & Player Location ATF Center
Viewable Impressions (IAB) & Player Location ATF Side
Viewable Impressions (IAB) & Player Location BTF
Viewable Impressions (IAB) & Player Size Pixel Stuffing
Viewable Impressions (IAB) & Player Size XXSmall
Viewable Impressions (IAB) & Player Size XSmall
Viewable Impressions (IAB) & Player Size Small
Viewable Impressions (IAB) & Player Size Medium
Viewable Impressions (IAB) & Player Size Large
Viewable Impressions (IAB) & Player Size XLarge

Page Quality Categories

For a description of these categories, see REFERENCE: Page Quality.

Category Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)
Blind Inventory
Comments
Content Rich Environment
Home_Index Page
Malicious Activity Sites
Moderated UGC
Parked Domains
Transparent Inventory
UGC
UGC>Forums
UGC>Social Networks
UGC>Video Photo Sharing
Webmail
Webmail>Premium Webmail

Video Players Categories

For additional information, see REFERENCE: Video Players.

Category Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)
Auto-Play
Blind Video Player  
Click Video
Flash Games  
Impressions with Video Start
In-Banner Player
Multiple Players  
Player Position  
Player Size  
Undetermined Video
Undetermined Video - Login Page

Viewability Metrics

This table contains the Viewability metrics that appear in the Verification dashboard and Excel export report. For a description of these categories, see REFERENCE: Viewability.

Metric Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on
MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)
Average Screen Share
Average Viewable Duration (Advertiser)
Average Viewable Duration (Agency)
Average Viewable Surface Area
Recordable Impressions (Advertiser)
Recordable Impressions (Agency)
Recordable Impressions (IAB)
Recordable Rate (Advertiser)
Recordable Rate (Agency)
Recordable Rate (IAB)
Viewability Rate (Advertiser)
Viewability Rate (Agency)
Viewability Rate (IAB)
Viewable Impressions (Advertiser)
Viewable Impressions (Agency)
Viewable Impressions (IAB)

Weather

The Weather data point is available pre-bid for customers of Peer39 who can target weather categories just like any other category on their DSP. The only difference is that rather than page-based (like contextual categories), weather categories are based on geo-level data that Sizmek matches with the IP address of the bid request (the page requesting that someone buy the ad space). For complete information, see REFERENCE: Weather.

Category Pre-Bid
Targeting
Creative
Targeting
Post-Buy
Verification
(No Ad Serving on Sizmek Advertising Suite)
Post-Buy
Verification
(Ad Serving on MDX2.0)
Post-Buy
Verification
(Ad Serving on Sizmek Advertising Suite)
Alerts (United States only)
Conditions
Feels Like Celsius
Feels Like Farenheit
Flu Activity (United States only)
Temperature Celsius
Temperature Farenheit

 

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