The Context data point shows how many impressions in your campaign appeared alongside contextual information classified into any of the 40 categories, such as Education or Real Estate.
To ensure that your ads run in the context that you intend, you can do the following:
- Before you implement a media buy, determine which types of context your target audience is most likely to view.
- In programmatic environments, use Peer39's contextual targeting and content categories to find better-performing inventory.
- Look for trends to see if sites with particular content types are more likely to generate higher viewability or performance metrics.
For more information about Peer39 semantic technology and content, see OVERVIEW: Peer39 Semantic Classification.
Important: Context categories are available in varying degrees for pre-bid targeting, creative targeting, and post-buy verification. See REFERENCE: Media Relevance Metrics and Categories Grid and REFERENCE: Media Relevance Metrics and Categories Glossary for more information.
These are the contextual categories that Peer39 recognizes. Both Peer39 clients and non-Peer39 clients see these categories in the Verification dashboard and reporting. Click a category to see its contextual subcategories.
Important: All of the contextual subcategories are available for post-buy verification (no ad serving, Peer39 clients).
Note: Verification contextual categories represent top-level categories in the IAB taxonomy.
Content on general culture and entertainment (performing arts, theater), TV, and horoscopes.
|Awards Shows||Academy awards, Grammy awards, MTV Video Music awards|
|Books and Literature||Reviews and recommendations on books, authors, poetry|
|Celebrities||Public entertainment personas, including celebrity gossip and style
|Comics and Animation||Comic books, animated TV shows, comic strips|
|Dining Out||Restaurant reviews, trends, best deals|
|Movies and Videos||Movies in theaters, DVD sales, reviews|
|Music||New music, artists, events|
|Online Graphics and Themes||Wallpapers, avatars, screen savers|
|Satirical News||Spoof legitimate news outlets to make a joke or satirical statement|
|Television||TV shows, series, reviews, releases, announcements|
|Visual Arts||Exhibits in museums/galleries, concerts, opera, ballet|
Content that discusses any automotive-related issues. This top level category includes sublevels and additional items may be specific to companies and organizations involved in the design, development, manufacture, marketing, and selling of vehicles.
|Buying and Selling||Selling cars, consumer reports, market trends|
|Insurance||Auto insurance for cars and trucks, consumer-related analysis|
|Maintenance||How-to tips, preventive maintenance|
|Manufacturers||Content about auto manufacturers
|Vehicles||Model types like hybrids, luxury cars, minivans
General content on Business and Economics. This content includes news, blogs, commentary on any business or manufacturing sector, media, advertising, trade, and similar topics. It also includes economic news in the U.S. and market coverage, reports on the labor market, and other economic indicators.
|Agriculture||Farming equipment and conditions, agricultural economics, animals|
|Economic Crisis||Stock market crash, job losses, recession|
|Economics||Analysis, academic discussions|
|Small Business||Franchises, start-ups, marketing|
Content about employment, jobs seekers, the job market, career planning, career advice, hiring trends (for example, how to perform well, how to advance and/or succeed at the workplace), trends in the workplace, and how to deal with office life. Also includes grade school-related professional courses and information on working towards a career.
Teaching and education content at all levels: preschool through college or university, education news, trends, public discussions, informational sites and financing education.
Content on energy, climate change, green living, pollution, endangered species, political discussions, and policies related to the environment including products and businesses.
|Conservation||Tips to conserve resources, information on meet-up groups and organizations that focus on conservation|
|Energy||Environmentally-friendly energy consumption, green alternatives (for example, fossil fuels and hybrid cars)|
|Global Warming||Global warming and climate change along with ways to reduce environmental impact|
|Green Living||Tips for green living, green lifestyles, and green Earth-friendly products|
General Food & Beverage content such as reviews, food experiences, and food history.
|Alcoholic Drinks||Recipes, wine tasting, new drinks in the market|
|Baking||Recipes, advice, equipment|
|Cooking||Equipment, recipes, advice|
|Healthy Eathing||Recipes, advice, articles|
|Recipes||Reipes for cooking and baking all types of dishes and foods across cultures|
|Vegetarian||Meat alternatives, nutrition|
General content about health and well-being. For example, the health of a certain population, people being more aware of their health, ways to prevent sickness, and ways to improve your health.
|Conditions and Diseases||Information and treatment options
|Dental||Oral health, dentists/orthodontists, avoid cavities|
|Diet and Fitness||Exercise, lose weight, success stories|
|Men||Diseases, male-only conditions|
|Mental||Psychological or psychiatric conditions, medicine, therapy|
|Optical||Vision, diseases, surgery|
|Sexual Health||STDs, treatment, conditions|
|Treatment||Prescriptions, over-the-counter drugs, homeopathic remedies|
|Women||Yeast infections, female reproduction, breast cancer|
Content about maintaining, designing, decorating, home and garden, interior design, home repair and improvement, gardening, furniture, and architecture.
|Cleaning and Laundry||Products, how-to tips|
|Decorating||Home design, organization, seasonal decor|
|Do It Yourself||Building/modifying/repairing, decorating|
|Home Theater||TVs, speakers, DVD/Blu-ray players|
|Lawn and Garden||Care and maintenance, products, tips, tools|
|Remodling & Construction||Room extensions, makeovers, fixtures|
General content that includes the following subcategories (with examples):
|Accidents||Vehicle, physical accidents, and accidents at work or during leisure|
|Africa and Middle East||Regional news and current events specific to Africa and the Middle East|
|Asia Pacific||Regional news and current events specific to Asia Pacific|
|Australia and New Zealand||Regional news and current events specific to Australia and New Zealand|
|Commuting||Traffic information, rail and road news, maps|
|Crime||Crime and/or wrongdoing against humans, property, or companies|
|Disasters||Naturally occurring disasters and/or forces of nature that cause damage and/or pain, usually involving casualties|
|Europe||Regional news and current events specific to Europe|
|Government||Laws, bills, elections|
|Health Care||Policies, law reformation, FDA|
|Latin America||Regional news and current events specific to Latin America|
|Local||Current events specific to a localized area|
|Negative News||Content about Crime, Accidents, Death, Police, Military, Disasters, or Terror|
|Politics||Government activities, party activities, elections|
|Transportation||Safety-related content, traffic, modes of transportation|
|US and Canada||Regional news and current events specific to the USA and Canada|
|War and Terror||Terrorism, terrorists, and terror attacks|
|Weather||Upcoming storms and natural disasters|
General content that provides advice to parents on how to manage their household and family activities and may not be covered by a specific sublevel category.
|Babies||Activities, health-related content, developmental information|
|Pregnancy||Stages, risks, prenatal care|
Content about individual or family monetary decisions. It addresses the ways in which individuals or families obtain, budget, save, and spend monetary resources over time, considering various financial risks and future life events.
|Credit and Loans||Automotive, education, home|
|Investing||ETFs, Forex, Retirement Planning, Stocks|
|Taxes||Filing, planning, laws|
Content that discusses any animal as a pet, such as a dog, cat, or hamster. Advice on taking care of the animal and best practices for maintaining a healthy happy pet. Includes retail stores and where to buy proper equipment and supplies.
Content about buying, selling, leasing, and renting property: residential, commercial or office space. It also covers general trends in the housing market, pricing, and how-to guides for brokers, buyers, or renters.
Content about games (including board games and video games), theme parks, toys, hobbies, and outdoor recreation.
|Gambling||Online gambling, casinos, lottery|
|Hobbies and Interests||Collecting, crafting, restoration/DIY|
|Genealogy||Lineage and ancestry, family trees, genealogy software|
|Online Games||Online gaming sites like flash games or emoticons|
Contains page-level search and information content such as google.com, ask.com, Wikipedia, AOL, Yahoo, MSN, dictionary.com, and about.com.
|Maps||Content that offers maps and directions|
Content surrounding family, friends, dating, wedding, marriage, communities, social activities, and celebrations.
|Singles and Dating||Online dating, love advice|
|Weddings||Planning, catering, flowers, clothing, traditions|
Content surrounding the many social science and science categories.
|Astronomy||Stars, planets, galaxies|
|Biology||Genetics, anatomy, evolution|
|Botany||Ecology, plant genetics, plant biochemistry|
Content that allows advertisers to target illusive concepts such as attitude and feelings. .
|Positive||Using a vertical to engage the customer in the appropriate state of mind|
|Negative||Overlaying a negative sentiment with a competitor's brand category|
Content identified as any of the seasonal categories.
|3 Kings||Decorating, religious content|
|Australia Day||Celebrations, history, awards, immigrants|
|American Independence Day||Decorations, celebrations, traditional meals|
|Back to School||Parenting, bullying, school supplies, immunizations|
|Beer Festivals||Events, tickets, participating breweries|
|Black Friday/Cyber Monday||Sales, events, deals|
|Carnival/Mardi Gras||Parades, holiday food, rituals|
|Christmas||Ceremonies, shopping, recipes, traditions|
|Easter||Decor, travel, food, ritual|
|Father's Day||Gifts, golf, gadgets|
|French Open||Matches, players, grounds, tickets|
|Golden Week||China, Japan, holidays|
|Grand National||Horse race Aintree, horses, riders|
|Halloween||Costumes, house decorations, candy|
|Holidays||Shopping, travel, cooking, toys|
|Jewish Holidays||Decorating, meals, rituals|
|March Madness||Seeding, brackets, predictions, scores|
|Mother's Day||Gifts, flowers, jewelry, recipes|
|New Year's||Parties, planning, resolutions|
|Rugby World Cup||Ticket information, scores, results, videos|
|Sailing Events||Events, watching, participating|
|Super Bowl||Players and teams, recipes, alcohol|
|Thanksgiving||Travel deals, sports, weather, recipes|
|Tour de France||Route, riders, teams|
|Valentine's Day||Relationships, romantic travel/movies/books, dining out|
|Wimbledon||Main events, players, grounds|
|Winter Olympics||Athletes, events, schedules, equipment|
|World Cup||Teams, qualifications, final tournament|
Content about general shopping information or retail trends. Includes shopping sites that offer users coupons in any category or content that discusses consumer trends in using coupons.
General content on Society and Society groups, cultural events, holidays and celebrations, religion, law, and ethics.
|Occult||Seance, paranormal, ghosts, pagan|
|Holidays and Celebrations||Tips for entertaining, recipes, gifts|
|Law and Ethics||Legal services, lawsuits, trials|
|Religion and Spirituality||Opinions, texts, guidance|
General content about tournaments, events, athletes, players, professionals in sports, equipment, and general sporting goods that cannot be classified in any of the following categories:
|Baseball||Strategies, leagues, athletes|
|Basketball||Tournaments, equipment, leagues|
|Boxing||Matches, techniques, athletes|
|Cricket||Teams, tournaments, rules|
|Cycling||Races, biking tips, bicycle upkeep|
|Football||Teams, games, positions|
|Golf||Tours, scoring, golfers|
|Hockey||Games, teams, tactics|
|Horse Racing||Jockeys, trainers, pedigree|
|Motorsports||Kart, boat, snowmobile, auto racing|
|Olympics||Athletes, events, schedules, medals|
|Outdoor Recreation||Camping, hiking, fishing/hunting|
|Rugby||Teams, positions, equipment|
|Running||Events, health benefits, techniques|
|Soccer||Games, players, league rules|
|Surfing||Competitions, culture, waves|
|Swimming and Diving||Competitions, participants|
|Tennis||Matches, players, shots|
|Winter Sports||Skiing, sporting goods, accessories|
|Wrestling||Matches, wrestlers, rankings|
Content about trends that relate to clothing, accessories and beauty; this may also include content about celebrity styles and trends.
|Beauty||Products, tutorials, product reviews|
|Body Art||Tattoos, body painting, piercings|
|Clothing and Accessories||Hand bags, scarfs, jewelry|
|Cosmetics||Products, application, reviews|
|Hair Care||Treatment, reviews on hair products|
|Skin Care||Creams, ointments, lotions|
Content that includes several different technical subcategories as well as general content about technology and technological products. This category contains all sub-level categories and additional information on new technology, products, or inventions.
|Android||Products, reviews, announcements|
|Apple||Products, reviews, announcements|
|Cameras and Camcorders||Reviews, lenses, tutorials|
|Cloud Computing||File sharing, cloud service for business or private use|
|Hardware and Software||Applications, languages, advice on hardware|
|Enterprise Computing||File-sharing software, Microsoft Outlook|
|Green Tech||Solar power devices, turbines, electric vehicles|
|Home Entertainment||Home theaters, audio equipment, headphones|
|Mobile||PDAs, Bluetooth, car accessories|
|Video Games||TV, computers, hand-held devices|
|Web and Graphic Design||Development, logo design, typography|
Content about traveling and tourism for leisure or business purposes. Travel trends, destinations, travelers' personal experiences, popular vacation reviews, recommendations on where to travel and information on travel destinations such as economic status and local growth. Also includes information on ways to travel such as cruise, car, plane, or train information.
|Air||Airlines, business and consumer reviews|
|Car Rental||Rental companies, market trends, consumer reviews|
|Cruise||Cruise lines and customer reviews|
|Destinations||Flights, hotels, car rental, package deals
|Hotels and Accommodation||Reservation portals, reviews, recommendations|
|New York||Vacation, hotels, cultural events|
|Theme||Adventure, beach, winter, family travel|
|Theme Parks||Attractions, rides, events|