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Overview

The Language data point tracks the language of the page's text on which the ads appeared.

For language classification, the Sizmek engine sends the page URL to the Sizmek Peer39 contextual data engine, which identifies language based on the page content. Peer39 classifies pages into 40 different languages, and can categorize actual page content in 12 languages: English, Spanish, French, German, Portuguese, Dutch, Italian, Chinese, Japanese, Turkish, Polish, and Russian. When multiple languages appear on a single page, Peer39 detects the dominant language. However, Peer39 can detect different languages for different pages within one domain. A language breakdown appears in the Summary metrics in the Verification dashboard.

To ensure that your ads run in the appropriate geographical regions and in the correct language, you can do the following:

  • Verify that the engine serves the correct percentage of impressions within the appropriate geographical location (as defined in the media plan).
  • Allow a minimum of two days to pass, from the start of the campaign for Geo reporting, to determine if a specific publisher served any ads incorrectly.

Note: Specific Peer39 categories, like Ad Fraud and Video Players, are language independent and may appear for pages in languages other than the nine supported languages. While Peer39 categories are not supported in all 40 languages, other campaign metrics are available in any language (for example, Served Impressions, Ad Starts, and Viewability).

Language Categories

These are the languages that Peer 39 recognizes. Note that the highlighted languages are those for which Peer39 can categorize page content.

Note: In the Verification dashboard, there is a language category called Other. This category includes impressions on pages for which the language of the page content could not be determined due to an insufficient amount of text, or for pages in which the text is not one of the 40 identified languages.

    

Albanian

Arabic

Bulgarian

Chinese

Croatian

Czech

Danish

Dutch

English

Estonian

Finnish

French

German

Greek

Hebrew

Hindi

Hungarian

Irish

Italian

Japanese

Korean

Latvian

Lithuanian

Malayalam

Norwegian Bokma

Norwegian NYNorsk

Persian

Polish

Portuguese

Romanian

Russian

Serbian

Slovak

Slovenian

Spanish

Swedish

Tamil

Thai

Turkish

Vietnamese

 

Peer39 categorizes content in the corresponding languages. Future releases will include additional categorizations in other languages.

Data Point   Categories  Languages
English  Spanish French German Portuguese Japanese Chinese Italian Dutch Turkish Polish Russian
Ad Fraud All Ad Fraud categories                        
Brand Safety          Accidents                         
Alcohol                        
Controversial Subjects                        
Crime                         
Death                         
Disasters                         
Drugs                         
Firearms                         
Gambling                        
Mature                        
Negative News
(includes Police, Military, or Terror)
                       
Profanity and Hate Speech                        
Taboos                        
Tobacco                        
Torrent                        
Unsafe Impressions                        
War and Terror                         
Context All Contextual categories                        
Industry Safety Safe from Negative Airlines                        
Safe from Negative Auto                        
Safe from Negative Clothing                        
Safe from Negative Oil                        
Safe from Negative Travel                        
Mobile App Alcohol                        
Copyright Infringement                        
Drugs                        
Gambling                        
Mature                        
Profanity and Hate Speech                        
Torrent                        
Violence                        
Page Quality All Page Quality categories                    *  *  *

 

* Exception: Content Rich Environment category

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