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  • MDX: Manage > Ads > Design New HTML5 Ad > [Ad_Name] > Properties 
  • Sizmek Advertising Suite: Creative > Ads > New Ad > Design HTML5 Ad > [Ad_Name] > Properties 

Overview

Ad Builder for HTML5 allows you to add Dynamic Creative functionality to your HTML5 ads. The initial stage of creating Dynamic Creative HTML5 ads entails tagging components in your ad as Dynamic Elements. In Ad Builder for HTML5, dyanmic elements items can be associated with the text, HTML, video and image components. 

In Ad Builder for HTML5, when you configure a component as a dynamic element, the system adds a Dynamic Element icon  next to the Dynamic Creative component in the Interface Manager.

After you upload your ad, the platform automatically detects the Dynamic Elements assigned to the various components and displays them in the Versions tab on the DCO master ad in the platform.

You can edit the Dynamic Element value in both Ad Builder for HTML5 and the platform. Changing a value in Ad Builder for HTML5 updates the Dynamic Element fields in the platform once the ad is re-loaded. Add a Text Dynamic Element

Add a Text Dynamic Element

  1. Create an ad in Ad Builder for HTML5.
  2. Select the Text component. 

    A text box is added to the ad.
  3. In the Component Properties tab, enter a user-defined name to be displayed in the platform.
  4. Double-click the text box and enter your text.
  5. Select the Dynamic Element check box in the Properties panel.

    Note: HTML5 tags are displayed as text and do function as code. 

Add an HTML Dynamic Element

  1. Create an ad in Ad Builder for HTML5.
  2. Select the HTML component. 
  3. In the Component Properties tab, enter a user-defined name to be displayed in the platform.
  4. Click Open Code Editor and type the relevant html value.
    Use only supported HTML tags.
  5. To enable smart versioning, select the Smart Item checkbox.

Add an Image Dynamic Element

Rules and Guidelines

  • When you assign a Dynamic Element to an image, it is automatically tagged as an additional asset. You can view it in the platform after it is uploaded. 
  • When you replace an uploaded image, you must re-assign a new image in Ad Builder for HTML5 and re-upload the image.
  • The default image cannot serve as a Dynamic Element item.
Procedure
  1. Select the image component.
  2. Select a local or creative asset from the platform.
  3. Select the Dynamic Element check box in the Properties panel.

Add a Video Dynamic Element

Rules and Guidelines
  • Use an MP4 video type, when planning to add Dynamic Creative capabilities to the video, thus allowing it to run on a majority of devices.
  • You can assign a Dynamic Element to an uploaded video however it  cannot be assigned to the auto-play video or to the video poster.
  • The video Dynamic Element is assigned to the first video uploaded to the video component. The system supports assigning up to three video sources to a single video component. If multiple videos are assigned, they will ignored and not be played.
Procedure
  1. Create an ad in the Ad Builder for HTML5.
  2. Select the Video component in the Components panel. 
  3. In the Component Properties tab, enter a user-defined name to be displayed in the platform.
    ad 
  4. Upload your video file in the Select/Upload Video File field.
  5. Select the Dynamic Element check box.
  6. Click Upload to upload your ad to the platform.
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