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This article presents an alphabetical listing of the dimensions and metrics available in aggregated reports. For a complete listing of the metrics by type, see Aggregated Reports: Dimensions and Metrics Grid.Aggregated Reports: Dimensions and Metrics Grid

Note

This icon, Medal_16.png, indicates that the metric is accredited by the Media Rating Council (MRC). This accreditation includes desktop, mobile web, and mobile in-app impressions.

A

Account ID

The unique ID that the platform assigned to the account when it was created.

Account Currency

The currency defined for the account in Sizmek.

Account Name

The name of the account in Sizmek.

Actual Delivery

The units that occurred during the specific date range.

Ad (Custom Field)

Name of custom field defined on the advertiser level.

Ad Duration

The length of time a video will run in seconds. If a video is not defined, the duration is set to 15 seconds.

Ad Average Duration (Sec)

The average time the ad appeared in the browser (in seconds).

Note

Tracks up to 1,000 seconds.

Calculation: DOC_AdAverageDurationSec.png

Ad Format Name

The Sizmek ad format, for example, Expandable Banner.

Ad ID

The unique ID that the platform assigned to the ad when it was created.

Ad Name

The name of the Sizmek ad.

Ad Replayed

The number of times that the user replayed a sequence (video or animation) within an ad. (This number includes auto- and user-initiated replays.)

Ad Replayed Rate

The percentage of total full replays out of served impressions. This includes auto- and user-initiated replays.

Calculation: DOC_AdReplayedRate.png

Available for VPAID (interactive) ad formats.

Ad Request

This delivery metric counts requested impressions from the publishers. Because IAB released a standard for mobile that counts served impressions only when the ad is loaded into the browser, this metric is especially beneficial for mobile impressions since it aligns the requested counter and the served counter. (For non-mobile impressions, these counts are identical.)

This metric enables advertisers to understand the difference between requests to the Sizmek server for served ads (Ad Requests) compared to our records for ads that displayed on the publisher property (Served Impressions), according to IAB standards. Currently, due to excess data, this metric is enabled for specific sites by permission only; you can contact your account manager for details.

Ad Starts

The number of times the user's environment (browser/player) loaded the ad, with a maximum of one ad start per impression.

Ad Starts is measured differently across different channels:

  • Image: Sizmek triggers the Ad Starts event when the image loads completely.

  • Flash: If the browser permits, Sizmek reports Ad Starts when the second frame is played, otherwise it reports Ad Starts as soon as the flash is played.

  • HTML5: Sizmek triggers the Ad Starts event when the main iFrame loads completely.

This category appears as Ad Starts in Sizmek reports.

Note

Sizmek collects Ad Starts for VPAID ads only.

Calculation: DOC_AdStarts.png

Ad Start Rate

The percentage of impressions, out of the total number of served impressions, that successfully loaded.

Calculation: DOC_AdStartsRate.png

Adjusted Recordable Rate

The percentage of impressions, out of the total number of loaded ads, which were successfully recorded for viewable impressions evaluation purposes during IAB threshold data collection.

Calculation: DOC_AdjustedRecordableRate.png

Advertiser (Custom Field)

Name of custom field defined on the advertiser level.

Advertiser ID

The ID of the advertiser in Sizmek.

Advertiser Name

The name of the advertiser in Sizmek.

Attribution Model

An attribution model is the set of rules that determines how credit for conversions is assigned in conversion paths.

Auto-Initiated Expansions

For definition-heading Banner ads only, the total number of expansions that occurred without user intervention.

Auto-Initiated Expansions Rate

For definition-heading Banner ads only, the percentage of the total number of expansions that occurred without user intervention, out of served impressions.

Average Frequency

The average number of times that an ad was exposed to a unique cookie.

Calculation: DOC_AverageFrequency.png

Average Video Percentage Complete (%)

The average percentage of video viewed continuously at normal speed. Each section of video can only be considered once in the calculation. If a rewind event occurs while a video is playing, this metric represents the total amount of unduplicated video viewed at normal speed.

This metric complies with the IAB definition for percent complete Linear Video Ads with or without Companion Ad: Percentage of video viewed continuously at normal speed. If a rewind event occurs during play, percent complete may be calculated on total amount of unduplicated video viewed at normal speed. Each section of video may only be considered once in the calculation. This definition governs the triggering of any “partial play” metrics, such as the common quartile percentages (25%, 50%, 75%). Specifically, any partial play reporting must be based on the trigger being activated based on normal viewing speed.

Average Video Time Complete (Sec)

The average duration of video viewed continuously at normal speed. Each section of video can only be considered once in the calculation. If a rewind event occurs while a video is playing, this metric represents the total amount of unduplicated video viewed at normal speed.

This metric complies with the IAB definition for percent complete Linear Video Ads with or without Companion Ad: Percentage of video viewed continuously at normal speed. If a rewind event occurs during play, percent complete may be calculated on total amount of unduplicated video viewed at normal speed. Each section of video may only be considered once in the calculation. This definition governs the triggering of any “partial play” metrics, such as the common quartile percentages (25%, 50%, 75%). Specifically, any partial play reporting must be based on the trigger being activated based on normal viewing speed.

Average Viewability Duration (Advertiser)

The average amount of time (in seconds) the ad was viewable based on the advertiser's viewability thresholds.

Includes display and VPAID ad formats.

Calculation: DOC_AverageViewableDuration-Advertiser.png

Average Viewability Duration (Agency)

The average amount of time (in seconds) that the ad was viewable based on the agency's viewability thresholds.

Includes display and VPAID ad formats.

Calculation: DOC_AverageViewableDuration-Agency.png

Average Viewable Screen Share

The average percentage of the browser window that was occupied by the ad while the ad was viewable.

Calculation: DOC_AverageViewableScreenShare.png

Average Viewable Surface Area

The average percentage of the ad surface area that was viewable.

Calculation: DOC_AverageViewableSurfaceArea.png

B

Billing Impressions

Total number of impressions that were not identified as GIVT. This metric includes impressions counted as Hard-Stop Impressions, Default Impressions, and Default Tracked Ads.

Brand (Custom Field)

Name of custom field defined on the advertiser level.

Brand ID

The unique ID that the platform assigned to the brand when it was created.

Brand Name

Name of brand associated with an advertiser, as defined during setup.

Browser ID

The ID of the browser in Sizmek.

Browser Name

The name of the browser in which the ad appeared.

Browser Version

The version of the browser in which the ad appeared.

C

Campaign (Custom Field)

Name of custom field defined on the advertiser level.

Campaign End Date

The date on which the campaign is or was expected to end, as defined in the platform during campaign setup. This can be different than the date on which Sizmek stopped serving the campign's ads. Appears as Display Campaign End Date in the ARB.

Campaign ID

The unique ID that the platform assigned to the campaign when it was created.

Campaign Name

The name of the campaign defined during setup.

Campaign Start Date

The date on which the campaign is or was expected to start, as defined in the platform during campaign setup. This can be different than the date on which Sizmek began serving the campaign's ads. Appears as Display Campaign Start Date in the ARB.

Campaign Type

Type of campaign, such as display or video.

City Name

The name of the city.

Click to Conversion Rate

The percentage of conversions out of the ad's total clicks.

Clicks (Gross)

(Display and Video) Total number of clicks. For campaigns with Basic Verification, this number is equal to the sum of Net and GIVT clicks. For campaigns with Advanced Verification, this number is equal to the sum of Valid, GIVT, and SIVT clicks.

Calculation: ClicksGross.png

Note

Only the first click is counted; additional clicks are counted as interactions.

Clicks (Net)

The total number of clicks tracked from all ads, excluding Default Interactions from Tracked Ads (clicks on the ads served from <noscript> of a Rich Media creative).

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Note

Only the first click is counted; additional clicks are counted as interactions.

Clicks (SIVT)

(Display and Video) Clicks marked as sophisticated invalid traffic (SIVT) according to the MRC Guidelines. For more information, see Filtration System.Sizmek Ad Server: Description of Methodology

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Note

Only the first click is counted; additional clicks are counted as interactions.

Clicks (Total Net)

The number of clicks on the ad, excluding clicks classified as GIVT and SIVT.

Calculation: ClicksTotalNet.png

Click Through (URL)

The URL to which the user is directed after clicking the ad, as defined during setup.

In the case of a report in the version level:

  • if the setup was defined on the version, this value is taken from the version level.

  • If the setup was defined on the placement ad, this value is taken from the placement ad level.

  • If the setup was defined on the master ad, this value is taken from the master ad

In the case of a report in any level other than the version level:

  • If the setup was defined on the placement ad, this value is taken from the placement ad level.

  • If the setup was defined on the master ad, this value is taken from the master ad.

    Note

    In these reports, the click through URL will not be taken from the version.

Conversion Activity ID

The unique ID that the platform assigned to the conversion activity when it was created.

Conversion Activity Name

The name of the conversion activity.

Conversion Activity Name (Pivot)

The name of the conversion activity; these names appear in columns in the report.

Conversion Activity Type

This value can either be Sales (related to a purchase, collects data about a sale) or Counter (counts an action, such as sign-up to a website).

Conversion Revenue

(Also appears as Conversions Revenue.)

The total income recorded by sales-type conversion tags and counter-type conversion tags, in the account's set currency. When considering the entire path to conversion, the revenue from each conversion is shared equally between all sites in the path to conversion. When considering the single event immediately prior to the conversion, this is the sum of the values for all conversions.

Cost Model

The cost type used for the serving period as defined in the placements settings (CPM, CPC, CPA, CPE, CPV, CPCV, Time Based, Zero Cost, Flat Fee).

Country

The country defined during setup.

Country Code

The ISO Country Code assigned to each country.

CTR

Click-through rate. The percentage of clicks out of the number of served impressions.

Calculation: DOC_CTR.png

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Currency

The currency selected when creating the account's billing settings.

Custom Interaction Average Duration (Sec)

The average time (in seconds) users interacted with a "Timer" custom interaction.

Custom Interaction ID

The unique ID assigned by the platform to the custom interaction when it was created. This value appears in rows in the report.

Custom Interaction Name

The name of the custom interaction as defined during campaign setup. In Rich Media ads, any interactive event can be defined as a custom interaction. This includes clickthroughs, roll-overs, and video watched durations.

This value can appear in rows or columns in the report.

Custom Interaction Rate

The ratio of custom interactions to served impressions, expressed as a percentage.

Calculation: DOC_CustomInteractionRate2.png

Note

The percentage can be higher than 100% because a single impression can generate multiple custom interactions.

Custom Interaction Type

The custom interaction type defined for an asset, for example User Action, Click-through, Automatic Event, or Timer. This value appears in rows in the report.

D

Default Clicks

The total number of clicks that occurred when the Sizmek platform served the default image for the ad (a default impression), excluding any clicks that resulted from Default Tracked Ads.

Default Image (URL)

The relative path to the backup image in a remote location.

Default Image ID

The ID of the backup image.

Default Impressions

The total number of impressions for which Sizmek served the default image instead of the ad due to a technical issue.

Default Interactions from Tracked Ads

The total number of clicks that occurred on Default Tracked Ads.

Default Tracked Ads

The total number of times that the default ad was served (ad served from <noscript>). Reasons include:

  • The client (browser) failed to render a rich media ad; the browser does not support JavaScript.

  • The client (browser) failed to render a flash ad; Flash ad is served on a browser that does not support Flash.

Delivery Rate

The percentage of Actual Delivery out of Expected Delivery for the selected date range.

Device Brand Name

The users' mobile device brand, for example Apple, Samsung, or LG.

Device Model Name

The users' mobile device model, for example Apple iPhone5, Samsung Galaxy S4, or LG G2.

Device Type

The type of the device where the event occurred, for example tablet, smartphone, PC, or Mac.

DMA

The Designated Market Area in which the Geography data point tracks user location.

Dwell Average Duration (Sec)

The average time (in seconds) users spent engaging with an ad. The metric includes the following user actions:

  • Amount of time the mouse was over an ad

  • User-initiated video duration

  • User-initiated expansion duration

  • Any other user-initiated custom interaction duration

The platform excludes dwell instances with a duration of less than one second.

Available for VPAID (interactive) ad formats.

Calculation: DOC_DwellAverageDurationSec.png

Dwell Rate

The ratio between the number of impressions with dwell (one instance of dwell is counted for each impression), and the number of served impressions.

Calculation: DOC_DwellRate.png

Dwell is relevant for Rich Media and In-Stream formats; it is not calculated for Standard banners such as HTML5 Standard Banner). This metric will show lower numbers for mobile since there is no mouseover for mobile devices and swipe is not considered a mouseover.

E

eCPA (also appears as Average Cost Per Conversion)

Effective, or average, cost per conversion (also known as cost per acquisition, and can also represent cost per action, but only when the action is conversion/acquisition).

By comparing the same cost model between ads, placements, sites or campaigns, you can effectively compare performance between them. And by comparing different cost models, you can make better decisions about which cost model to use in future campaigns.

Note

The currency value is based on the Invoice Currency as defined in the account's billing settings.

Calculation: DOC_eCPA.png

based on one of the following (will be configured by the client as part of the placement/package setup): All conversions Specific conversion

eCPC

Effective, or average, cost per click.

By comparing the same cost model between ads, placements, sites, or campaigns, you can effectively compare performance between them. And by comparing different cost models, you can make better decisions about which cost model to use in future campaigns.

Calculation: DOC_eCPC.png

Note

The currency value is based on the Invoice Currency as defined in the account's billing settings.

eCPCV

Average cost per video fully played.

By comparing the same cost model between ads, placements, sites, or campaigns, you can effectively compare performance between them. And by comparing different cost models, you can make better decisions about which cost model to use in future campaigns.

eCPE

Average cost per user interaction.

By comparing the same cost model between ads, placements, sites, or campaigns, you can effectively compare performance between them. And by comparing different cost models, you can make better decisions about which cost model to use in future campaigns.

eCPM

The average cost of 1,000 impressions.

Expansion Average Duration (Sec)

The average time (in seconds) a panel was expanded (user- and auto-initiated).

Expansion Rate

For definition-heading Banner ads only, the percentage of the total number of expansions that occurred without user intervention, out of the number of served impressions.

eCPV

Average cost per video starts.

By comparing the same cost model between ads, placements, sites, or campaigns, you can effectively compare performance between them. And by comparing different cost models, you can make better decisions about which cost model to use in future campaigns.

Environment

The type of mobile environment (browser or In-app) where the event occurred.

Expected Delivery

The expected units for the relevant date range, calculated by dividing the placement's ordered units by the number of days that the placement has served.

G

Global Conversion ID

ID in Sizmek assigned to a global conversion activity.

H

Hard-Stop Impressions

An impressions/date limit set for the placement. After this limit is reached, Sizmek serves the default image to all impressions instead of the ad.

I

Impressions (Gross)

(Display and Video) Total number of impressions. For campaigns with Basic Verification, this number is equal to the sum of Net and GIVT impressions. For campaigns with Advanced Verification, this number is equal to the sum of Valid, GIVT, and SIVT impressions (including rich media, standard, and default impressions). For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating Gross Impressions.

Calculation: ImpressionsGross.png

Impressions (Net)

(Display and Video) Total number of impressions that were not identified as GIVT. For more information, see Filtration System. For campaigns with Advanced Verification, users can see the Net portion of the traffic divided into Valid and SIVT. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating Net Impressions.Sizmek Ad Server: Description of Methodology

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

This metric includes impressions counted as Hard-Stop Impressions and Default Impressions and excludes any Default Tracked Ads.

Impressions (SIVT)

(Display and Video) Impressions marked as sophisticated invalid traffic according to the MRC Guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System.Sizmek Ad Server: Description of Methodology

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Impressions (Total Net)

(Display and Video) Total number of impressions excluding those classified as GIVT and SIVT. For more information, see Filtration System . For campaigns with Advanced Verification, users can see the Net portion of the traffic divided into Valid and SIVT. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating Net Impressions.Sizmek Ad Server: Description of Methodology

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

This metric includes impressions counted as Hard-Stop Impressions and Default Impressions and excludes any Default Tracked Ads.

Calculation: ImpressionsTotalNet.png

Impressions with a Specific Custom Interaction

The number of impressions with custom interactions. One impression is counted for each custom interaction regardless of the number of actions for that custom interaction.

For example: If there are three different custom interactions - custom interaction A happened once, B twice, and C three times - the platform counts three impressions.

Impressions with a Specific Custom Interaction Rate

For each custom interaction, the percentage of impressions in which this specific interaction was initiated, out of served impressions.

Impressions with a Specific User-Initiated Panel Expansion

The number of impressions counted for panel expansions that were initiated by the user. One impression is counted for each panel regardless of the number of expansions for that panel. For example, there are three panels - panel A was expanded once, B twice, and C three times. The number of impressions counted is three.

Impressions with a Specific User-Initiated Panel Expansion Rate

For each custom interaction, the percentage of impressions in which this specific interaction was initiated by a user, out of served impressions.

Impressions with Specific Video Asset

The number of impressions with a specific video asset that started to play. One impression is counted for each specific video asset, regardless of the number of times the asset was started. For example, there are two different video assets in the ad; video asset A started once and video asset B started twice. The platform will record two impressions: one impression for video asset A and one impression for video asset B.

Impressions with Any User-Initiated Panel Expansion

The number of impressions with at least one user-initiated panel expansion.

Impressions with Any User-Initiated Panel Expansion Rate

The percentage of impressions with at least one user-initiated panel expansion, out of the number of served impressions.

Calculation: DOC_ImpressionswithAnyPanelExpansionRate.png

Impressions with Dwell

The total number of impressions for which users engaged with the ad for at least one second.

Impressions with Interaction

The total number of impressions that had at least one user-initiated interaction. Examples include clicks, panel open, video mute/sound on/pause, full-screen video mode, start/pause/end, and custom interaction.

Note

Available for In-stream ad formats at the creative element reporting level.

Impressions with Swipe

The number of impressions with at least one swipe interaction.

Impressions with Video Start

The number of impressions with at least one instance of a user starting to play video. This Unique metric can only be fired once per user, per session.

Interaction Average Duration (Sec)

The average time the user's mouse moved over the ad (in seconds).

Interaction Rate

The ratio of total interactions to served impressions, expressed as a percentage.

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Calculation: DOC_Interaction_Rate.png

Note

Because there can be more than one interaction per impression, the Interaction Rate can be more than 100%.

[empty]

Is Global Conversion

A global conversion activity incorporates multiple conversion activities from advertisers in local agencies, reports the conversion for the last page viewed (or keyword entered) on the path to conversion, and reports the conversion to the relevant agency.

M

Market Name

Geographical market for the account.

N

Non-Recordable Impressions

The number of impressions not successfully recorded for viewability evaluation purposes.

Calculation: DOC_Non-RecordabeImpressions.png

Non-Recordable Impressions Rate

The percentage of impressions not successfully recorded for viewability evaluation purposes, out of served impressions.

Calculation: DOC_NonRecordableImpressionsRate.png

Non-Viewable Impressions (IAB)

The number of impressions that were not viewable based on IAB viewability thresholds.

Calculation: DOC_NonViewableImpressions-IAB2.png

Non-Viewable Impressions Rate (IAB)

The percentage of impressions that was not viewable based on IAB viewability thresholds, out of recordable impressions.

Calculation: DOC_NonViewableImpressionsRate-IAB.png

Non-Viewable Percentage (Total Served)

The percentage of impressions, which were not viewable based on IAB viewability thresholds, out of the total number of impressions.

Calculation: DOC_NonViewablePercentage2.png

O

Office Name

Sizmek office that manages the account.

Ordered Units

The number of ordered cost units as entered in the placement/package setup.

OS Name

The users' mobile device operating system, for example iOS, Android, or Windows.

P

Panel Name

The panel name as defined during ad setup (or definition-heading Banners only).

Placement (Custom Field)

Name of custom field define on the advertiser level.

Placement Dimensions

The size of the placement, as defined in the Placement Settings in Sizmek Advertising Suite.

Placement End Date

The placement's expected end date as defined in the platform.

Placement ID

The unique ID that the platform assigned to the placement when it was created.

Placement Name

The placement's meaningful name that helps identify details such as location, content, rotation, and targeting.

Placement Start Date

The placement's start date as defined in the platform during placement setup.

Placement Type

The type of creative that Sizmek serves to the placement, for example Riche Banner, In-banner, Out-of-Banner, Tracking Only, and In-Stream.

Post-Click Conversion Rate

The average number of served impressions for each post-click conversion.

Calculation: DOC_PostClickConversionRate.png

Post-Click Conversions

The number of conversions that occurred due to an impression, after clicking the ad.

Post-Click Impulse Conversions

The number of conversions that occurred less than 12 hours after, and as a result of, an ad click.

Post-Click Latent Conversions

The number of conversions that occurred more than 12 hours after, and as a result of, an ad click.

Post-Impression Conversion Rate

The average number of served impressions for each post-impression conversion.

Calculation: DOC_PostImpressionConversionRate.png

Post-Impression Conversions

The number of conversions that occurred due to an impression, without clicking the ad.

Post-Impression Impulse Conversions

The number of conversions that occurred less than 12 hours after, and as a result, of an impression.

Post-Impression Latent Conversions

The number of conversions that occurred more than 12 hours after, and as a result, of an impression.

R

Recordable Impressions

The number of impressions successfully measured for viewability evaluation purposes according to the MRC Guidelines.

Recordable Impressions Rate

The percentage of impressions, out of the total number of served impressions, which were successfully recorded for viewability evaluation purposes.

Note

Not all impressions can be recorded successfully.

Calculation: DOC_RecordableImpressionsRate.png

ROAS

Return on Advertising Spending: The ratio of revenue generated to the amount spent on advertising.

Calculation: DOC_ROAS.png

For the Path to Conversion Analysis by Site report, calculation is DOC_PathToConversionAnalysisBySiteROAS.png.

The currency value is based on the Invoice Currency as defined in the account's billing settings.

ROI

Return on Investment: The profit expressed as a percentage of advertising costs.

Calculation: DOC_ROI.png

For the Path to Conversion Analysis by Site report, calculation is DOC_PathToConversionAnalysisBySite.png.

S

Section ID

The ID of the section in the site to where the placement's ads are served. You can update the site section even after the placement is published.

Section Name

The name of the section in the site to where the placement's ads are served. You can update the site section even after the placement is published.

Site ID

The unique ID that the platform assigned to the site when it was created. Appears as Display Site ID in the ARB.

Site Name

The name of the site as defined in the platform during site setup. Appears as Display Site Name in the ARB.

SIVT Measurable Impressions

The number of impressions successfully measured for viewability evaluation purposes, as sophisticated invalid traffic, according to the MRC Guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions.

Size in KB

The ad size used for billing. The ad size is calculated according to the largest asset in the ad.

Specific Tracking Instructions

Placement setting tab used for placements that were created through Prisma's integration with the Sizmek API. You can sign the placement, and include any important information, such as creation date.

State

The state selected for geo targeting.

Status

The status of the version. This attribute is only available for the version dimension.

Swipe Rate

The percentage of swipes out of served impressions.

Calculation: DOC_SwipeRate.png

T

Tag Manager Name

The unique name of the Tag Manager in Sizmek.

Target Audience ID

The unique ID that the platform assigned to the target audience when it was created.

Target Audience Name

The name of the target audience defined during setup. Sizmek can target ads based on audiences you define.

Total Conversions

Description: All conversions that occurred as a result of an ad impression or an ad click.

Calculation: DOC_TotalConversions.png

Total Conversions Rate

The percentage of conversions out of served impressions.

For click-only tracking placements, it is the percentage of conversions out of clicks.

Total Custom Interactions

The total number of custom interactions (both user- and auto-initiated).

Total Expansions

For definition-heading Banners only, the total number of panel expansions (both user-initiated and auto-initiated).

Total Interactions

The total number of user-initiated interactions. The number can include clicks, opening (expanding) a panel, video mute, video sound on, video pause, full screen video mode start/pause/end, and any Sizmek custom interactions defined in an ad.

Note

There can be more than one interaction per impression.

Total Media Cost

The total cost for the ad for a specific period. Calculation depends on the Cost-Based Model.

  • CPM: Cost per Unit * (Served Impressions/1000)

  • CPC: Cost per Unit * Total Clicks

  • CPA: Cost per Unit * Total Actions

  • Zero Cost: Placement cost is free (no cost for the advertiser).

  • Time-Based: Cost is fixed for a prearranged time period. There is no cost for days without delivery.

  • Flat Fee: The cost is fixed and is calculated as ((booked cost)/(number of scheduled days or hours) * (Number of running days or hours past the start date - within time periods)).

Total Profit

The difference between the amount earned and the amount spent, in the Invoice Currency defined in the account's billing settings.

Calculation: DOC_TotalProfit.png

In the Path to Conversion Analysis by Site report, calculation is Total Profit = Conversion Revenue - Total Media Cost.

Total Swipes

The total number of times users performed swipe interactions on the ad. Sizmek can count multiple swipes for each impression.

Total Viewable Impressions (IAB)

The number of impressions successfully measured, for viewability evaluation purposes, according to the MRC Guidelines.

For expandable ads, viewability is measured based on the ad's surface area (anchor ad only) and viewable duration.

Tracking Type

Method by which Sizmek tracks placements.

  • Impressions & Click: Tracks impressions and clicks for a display ad.

  • Click: Tracks text links and email addresses, for example.

U

Unique Clicks

The number of clicks recorded with unique cookies. Sizmek counts multiple clicks, recorded during the reporting period from the same cookie, as a single unique click.

Note

To report on unique metrics, cookies should be enabled in the browser.

Unique Impressions

The number of impressions with unique cookies. Sizmek counts multiple impressions, served during the reporting period from the same cookie, as a single unique impression.

Note

To report on unique metrics, cookies should be enabled in the browser.

Unique Interacting Users

The number of ad interactions recorded with unique cookies. Multiple interactions, recorded during the reporting period from the same cookie, are counted as a single unique interaction.

Note

To report on unique metrics, cookies should be enabled in the browser.

Unique Video Users

The number of video starts recorded with unique cookies. Sizmek counts multiple video starts, recorded during the reporting period from the same cookie, as a single unique video start.

Note

To report on unique metrics, cookies should be enabled in the browser.

User-Initiated Expansion Rate

For definition-heading Banner ads only, the percentage of user-initiated expansions out of served impressions.

Calculation: DOC_UserInitiatedExpansionRate.png

Note

This rate can be more than 100% if the ad has more than one panel.

User-Initiated Expansions

For definition-heading Banner ads only, the total number of expansions as a result of the user's actions.

V

Version ID

For Smart Versioning ads, the unique ID that the platform assigned to the version when it was created.

Version Name/Classification

For Smart Versioning ads, the version classification defined during ad setup. You can use version classifications to group version together for reporting purposes, and you can define version classifications across multiple Smart Versioning ads. For example, you can define version classifications according to product so that you can analyze campaign performance data for that product's ad versions.

Vertical Name

The name that describes the advertiser's related industry.

Video 25% Played

The number of times the video played at least 25% of the video's duration.

Video 25% Played Rate

The percentage of times the video played at least 25% of the video’s duration out of the number of times the video started.

Available for VAST (non-interactive) and VPAID (interactive) ad formats. Sizmek reports this metric for any add with a video asset, including In-banner ads.

Calculation: DOC_Video25PlayedRate.png

Video 25% Viewable

The number of times that the video was viewable and played continuously for 0-25% of the video's duration.

This is supported for video formats that are not In-Stream (for example, In-Banner). For In-Stream, this is only supported in VPAID.

Note

This metric is available in Analytics reporting, but not in Verification reporting.

Video 25% Viewable Rate

The percentage of times that the video played at least 0-25% of its duration out of the number of times that the video was viewable.

Calculation:

Note

This metric is available in Analytics reporting, but not in Verification reporting.

Video 50% Played

The number of times the video played at least 50% of the video's duration.

Video 50% Played Rate

The percentage of times the video played at least 50% of the video’s duration out of the number of times the video started.

Available for VAST (non-interactive) and VPAID (interactive) ad formats. Sizmek reports this metric for any add with a video asset, including In-banner ads.

Calculation: DOC_Video50PlayedRate.png

Video 50% Viewable

The number of times that the video was viewable and played continuously for 0-50% of the video's duration.

This is supported for video formats that are not In-Stream (for example, In-Banner). For In-Stream, this is only supported in VPAID.

Note

This metric is available in Analytics reporting, but not in Verification reporting.

Video 50% Viewable Rate

The percentage of times that the video played at least 0-50% of its duration out of the number of times that the video was viewable.

Calculation: DOC_Video50ViewableRate-2.png

Video 75% Played

The number of times the video played at least 75% of the video's duration.

Video 75% Played Rate

The percentage of times the video played at least 75% of the video’s duration out of the number of times the video started.

Available for VAST (non-interactive) and VPAID (interactive) ad formats. Sizmek reports this metric for any add with a video asset, including In-banner ads.

Calculation: DOC_Video75PlayedRate.png

Video 75% Viewable

The number of times that the video was viewable and played continuously for 0-75% of the video's duration.

This is supported for video formats that are not In-Stream (for example, In-Banner). For In-Stream, this is only supported in VPAID.

Note

This metric is available in Analytics reporting, but not in Verification reporting.

Video 75% Viewable Rate

The percentage of times that the video played at least 0-75% of its duration out of the number of times that the video was viewable.

Calculation:

Video Asset Duration Counter

The number of the video assets used for playback. For example, a user views a video asset for 30 seconds, pauses, and after few seconds, resumes and watches another 5 seconds of the video. In this case, the video asset duration counter will be two.

Video Asset Duration Value

The duration of the video asset used for full-screen playback (in seconds). For example, a video asset is 100 seconds long. A user views 30 seconds of the video, pauses, and after few seconds, resumes and watches another 5 seconds of the video. In this case, the video asset duration value will be 35 seconds.

Video/Audio Asset Duration

Duration of the asset used for full-screen playback (in seconds).

Video/Audio Asset Format

Video asset's format (for example, WMV, FLV7, and FLV8).

Video/Audio Asset ID

Unique ID that Sizmek Advertising Suite assigns to the asset after it has been uploaded (always in rows).

Video/Audio Asset Name

Name of the asset as assigned during asset upload (in columns).

Video/Audio Asset Quality

Data rate (quality) defined for the video asset.

Video/Audio Asset Start Method

Indicates whether the asset can be started by teh user or starts automatically.

Video Average Duration (Sec)

The average duration the video played, including user and auto-initiated videos (in seconds).

This metric complies with the IAB definition for time spent viewing linear video ads with or without a companion ad: Amount of video viewed at normal speed in seconds or other appropriate time-based units; if a rewind event occurs during play, time spent viewing may be calculated on total amount of video viewed at normal speed (i.e. including additional amounts of video viewed after rewind).

Available for VPAID (interactive) ad formats.

Video Engaged View

The number of times the video played for at least 30 seconds. If the video length is 30 seconds or less, this metric equals the number of times that the video played to completion.

Video Engaged View Rate

The percentage of engaged views out of the number of times that the video started.

Calculation: DOC_VideoEngageViewRate.png

Video Full Screen Asset Duration Value

The duration of the video asset used for full-screen playback (in seconds).

Video Full Screen Ended

The number of times full-screen video was closed.

Available for VPAID (interactive) ad formats.

Note

Can be more than once per impression.

Video Full Screen Ended Rate

The number of times the video played for its complete duration.

Video Full Screen Muted

The number of times audio was muted during full-screen video playback.

Available for VPAID (interactive) ad formats.

Note

Can be more than once per impression.

Video Full Screen Muted Rate

The percentage of times the audio was muted during full-screen video playback, out of the number of times full-screen video playback was started.

Calculation: DOC_VideoFullScreenMutedRate.png

Video Full Screen Paused

The number of times the pause button was clicked during full-screen video playback.

Note

Can be more than once per impression.

Video Full Screen Paused Rate

The percentage of times the pause button was clicked during full-screen video playback, out of the number of times full-screen video playback was started.

Available for VPAID (interactive) ad formats.

Calculation: DOC_VideoFullScreenPausedRate.png

Video Full Screen Started

The number of times full-screen video playback was started.

Available for VAST (non-interactive) and VPAID (interactive) ad formats. Sizmek reports this metric for any add with a video asset, including In-banner ads.

Note

Can be more than once per impression.

Video Full Screen Started Rate

The percentage of times the full-screen video started out of the number of served impressions with potential for video starting.

Video Fully Played

The number of times the full duration of the video was played.

Video Fully Played Rate

The percentage of times the video was fully played out of the number of times video started.

Available for VAST (non-interactive) and VPAID (interactive) ad formats. Sizmek reports this metric for any add with a video asset, including In-banner ads.

Calculation: DOC_VideoFullyPlayedRate.png

Video Fully Viewable

The number of times that the video was viewable and played to completion.

This is supported for video formats that are not In-Stream (for example, In-Banner). For In-Stream, this is only supported in VPAID.

Note

This metric is available in Analytics reporting, but not in Verification reporting.

Video Fully Viewable Rate

The percentage of times that the video played to completion out of the number of times that the video was viewable.

This is supported for video formats that are not In-Stream (for example, In-Banner). For In-Stream, this is only supported in VPAID.

Calculation: DOC_VideofullyViewableRate-2.png

Video Muted

The number of times that the user muted the audio in the video.

Available for VAST (non-interactive) and VPAID (interactive) ad formats. Sizmek reports this metric for any add with a video asset, including In-banner ads.

Note

Can be more than once per video start.

Video Muted Rate

The percentage of times that the user muted the audio in the video, out of the videos that started.

Calculation: DOC_VideoMutedRate.png

Video Non-Skipped

The number of times the viewer did not skip the ad when the video played. For each impression, the platform counts only one video skip event.

Calculation: DOC_VideoNonSkipped.png

Video Non-Skipped Rate

The percentage of videos that were not skipped out of the total number of videos started.

Calculation: DOC_VideoNonSkippedRate.png

Video Paused

The number of times the pause button was clicked during video playback.

Note

Can be more than once per impression.

Video Paused Rate

The percentage of times that the user paused the video out of the number of times video started.

Available for VAST (non-interactive) and VPAID (interactive) ad formats. Sizmek reports this metric for any add with a video asset, including In-banner ads.

Calculation: DOC_VideoPausedRate.png

Video Played with Sound

The number of times that the user turned the sound on in the ad.

Note

Can be more than once for each ad.

Video Played with Sound Rate

The percentage of times sound was turned on in the ad, out of videos started.

Available for VPAID (interactive) ad formats.

Calculation: DOC_VideoPlayedWithSoundRate.png

Video Replayed

The number of times the replay button was clicked during video playback.

Note

Can be more than once per impression.

Video Replayed Rate

The percentage of times the replay button was clicked out of the number of times the video started.

Available for VAST (non-interactive) and VPAID (interactive) ad formats. Sizmek reports this metric for any add with a video asset, including In-banner ads.

Calculation: DOC_VideoReplayedRate.png

Video Skipped

The number of times the viewer skipped the ad when the video played. For each impression, Sizmek counts only one video skip event.

Video Skipped Rate

The percentage of videos skipped out of the number of times that videos started.

Calculation: DOC_VideoSkippedRate.png

Video Started

Identifies when the player renders the first video frame.

Available for VAST (non-interactive) and VPAID (interactive) ad formats. Sizmek reports this metric for any add with a video asset, including In-banner ads.

Video Started Rate

The percentage of times the video started out of the number of served impressions with potential for video starting.

Available for VAST (non-interactive) and VPAID (interactive) ad formats. Sizmek reports this metric for any add with a video asset, including In-banner ads.

Video Unmuted

The number of times that the user unmuted the audio in the video.

Available for VAST (non-interactive) and VPAID (interactive) ad formats. Sizmek reports this metric for any add with a video asset, including In-banner ads.

Note

Can be more than once per video start.

Video Unmuted Rate

The percentage of times that the user unmuted the audio in the video, out of the videos that started.

Viewable Impressions (Advertiser)

The number of viewable impressions based on the advertiser’s viewability thresholds.

Includes display and VPAID ad formats.

Viewable Impressions (Agency)

The number of viewable impressions, based on the agency’s viewability thresholds.

Includes display and VPAID ad formats.

Viewable Impressions (SIVT)

(Display and Video) Impressions marked as sophisticated invalid traffic according to the MRC Guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System.

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Viewable Impressions Rate (Advertiser)

The percentage of viewable impressions based on the advertiser's viewability thresholds, out of recordable impressions.

Calculation: DOC_ViewabilityRate-Advertiser.png

Viewable Impressions Rate (Agency)

The percentage of viewable impressions based on the agency's viewability thresholds, out of recordable impressions.

Calculation: DOC_ViewabilityRate-Agency.png

Viewable Impressions Rate (IAB)

The percentage of viewable impressions based on the IAB viewability thresholds, out of recordable impressions.

Calculation: DOC_ViewabilityRate-IAB.png

Viewable Percentage (Total Served)

The percentage of viewable impressions, based on IAB viewability thresholds, out of the Impressions (Net).

Calculation: ViewablePercentageTotalServed.png

 

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