The Language data point tracks the language of the page's text on which the ads appeared.
For language classification, the Sizmek engine sends the page URL to the Sizmek Peer39 contextual data engine, which identifies language based on the page content. Peer39 classifies pages into 40 different languages and can categorize actual page content in 12 languages: English, Spanish, French, German, Portuguese, Dutch, Italian, Chinese, Japanese, Turkish, Polish, and Russian. When multiple languages appear on a single page, Peer39 detects the dominant language. However, Peer39 can detect different languages for different pages within one domain. A language breakdown appears in the Summary metrics in the Verification dashboard.
To ensure that your ads run in the appropriate geographical regions and in the correct language, you can do the following:
Verify that the engine serves the correct percentage of impressions within the appropriate geographical location (as defined in the media plan).
Allow a minimum of two days to pass, from the start of the campaign for Geo reporting, to determine if a specific publisher served any ads incorrectly.
Note
Note: Specific Peer39 categories, like Ad Fraud and Video Players, are language independent and may appear for pages in languages other than the nine supported languages. While Peer39 categories are not supported in all 40 languages, other campaign metrics are available in any language (for example, Served Impressions, Ad Starts, and Viewability).
These are the languages that Peer 39 recognizes. Note that the marked languages are those for which Peer39 can categorize page content.
Note
Note: In the Verification dashboard, there is a language category called Other. This category includes impressions on pages for which the language of the page content could not be determined due to an insufficient amount of text, or for pages in which the text is not one of the 40 identified languages.
Albanian |
Arabic |
Bulgarian |
Chinese |
Croatian |
Czech |
Danish |
Dutch |
English |
Estonian |
Finnish |
French |
German |
Greek |
Hebrew |
Hindi |
Hungarian |
Irish |
Italian |
Japanese |
Korean |
Latvian |
Lithuanian |
Malayalam |
Norwegian Bokma |
Norwegian Nynorsk |
Persian |
Polish |
Portuguese |
Romanian |
Russian |
Serbian |
Slovak |
Slovenian |
Spanish |
Swedish |
Tamil |
Thai |
Turkish |
Vietnamese |
Peer39 categorizes content in the corresponding languages. Future releases will include additional categorizations in other languages.
Data Point |
Categories |
Languages |
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English |
Spanish |
French |
German |
Portuguese |
Japanese |
Chinese |
Italian |
Dutch |
Turkish |
Polish |
Russian |
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Ad Fraud |
All Ad Fraud categories |
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Brand Safety |
Accidents |
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Alcohol |
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Controversial Subjects |
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Crime |
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Death |
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Disasters |
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Drugs |
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Firearms |
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Gambling |
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Mature |
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Negative News (includes Police, Military, or Terror) |
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Profanity and Hate Speech |
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Taboos |
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Tobacco |
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Torrent |
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Unsafe Impressions |
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War and Terror |
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Context |
All Contextual categories |
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Industry Safety |
Safe from Negative Airlines |
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Safe from Negative Auto |
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Safe from Negative Clothing |
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Safe from Negative Oil |
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Safe from Negative Travel |
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Mobile App |
Alcohol |
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Copyright Infringement |
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Drugs |
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Gambling |
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Mature |
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Profanity and Hate Speech |
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Torrent |
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Violence |
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Page Quality |
All Page Quality categories |
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* Exception: Content-Rich Environment category
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