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The Sizmek retention policies are defined according to the data types that are available in each of the analytics tools.

For more information, see Data Collection and Processing.

This table illustrates the retention policy for our analytic tools.

Analytics

Tool Name

Description

Data Retention

Data Type

Aggregated Reports

Main reporting tool that allows users to create customized, aggregating reports for a specific campaign, advertiser, or account.

3 years

Aggregated

API

Enables users to generate reports using Sizmek API capability.

3 years

Aggregated

Raw Data Feeds

Session-level raw data files extracted from Sizmek Ad Suite. Data is collected and transferred in a non-aggregated format, .csv or text file.

1 month

Raw

Path to Conversion Reports

Report that allows users to analyze basic information for paid search and display events along the path to conversion, including the initiator event, the conversion itself, and the winning event.

6 months

Raw

Note

Notes:

  • Time Zone data is only available for the last three months. Time Zone data before that time is saved as the customer default Time Zone.

  • Hourly-level aggregation is available for last three months only.

Sizmek also sets a special retention policy for the following information.

Data Type

Retention Policy

IP data

1 year

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