This article presents an alphabetical listing of the dimensions and metrics available in Sizmek Ad Suite (SAS) aggregated reports. For a complete listing of the metrics by type, see Grid: Dimensions and Metrics for Aggregated Reports.
Note
This icon, 
, indicates that the metric is accredited by the Media Rating Council (MRC). This accreditation includes:
Relevant impressions and clicks metrics accredited for desktop, mobile web, and mobile In-App display and video
Relevant viewable and unique metrics accredited for desktop display and video
The units that occurred during the specific date range.
The length of time a video will run in seconds. If a video is not defined, the duration is set to 15 seconds.
The average time the ad appeared in the browser (in seconds).
Note
Note: Tracks up to 1,000 seconds.
Calculation:
The number of times that the user replayed a sequence (video or animation) within an ad. (This number includes auto- and user-initiated replays.)
The percentage of total full replays out of Impressions (Net). This includes auto- and user-initiated replays.
Calculation:
Available for VPAID (interactive) ad formats.
This delivery metric counts requested impressions from the publishers. Because IAB released a standard for mobile that counts Impressions (Net) only when the ad is loaded into the browser, this metric is especially beneficial for mobile impressions since it aligns the requested counter and the served counter. (For non-mobile impressions, these counts are identical.)
This metric enables advertisers to understand the difference between requests to the SAS server for served ads (Ad Requests) compared to our records for ads that displayed on the publisher property (Impressions (Net)), according to IAB standards.
Note
Notes:
Ad Request metric count includes only valid ad requests and is cleared from bot and robot activity. Please use Impressions (Net) for comparison.
SAS does not record ad requests for In-Stream Video Tracking placements.
The number of times the user's environment (browser/player) loaded the ad, with a maximum of one ad start per impression.
Ad Starts is measured differently across different channels:
Image: SAS triggers the Ad Starts event when the image loads completely.
Flash: If the browser permits, SAS reports Ad Starts when the second frame is played, otherwise it reports Ad Starts as soon as the flash is played.
HTML5: SAS triggers the Ad Starts event when the main iFrame loads completely.
This category appears as Ad Starts in SAS reports.
Note
Note: SAS collects Ad Starts for VPAID ads only.
Calculation:
The percentage of impressions, out of the total number of Impressions (Net), that successfully loaded.
Calculation:
The percentage of impressions, out of the total number of loaded ads, which were successfully recorded for viewable impressions evaluation purposes during IAB threshold data collection.
Calculation:
An attribution model is the set of rules that determines how credit for conversions is assigned in conversion paths.
For definition-heading Banner ads only, the total number of expansions that occurred without user intervention.
For definition-heading Banner ads only, the percentage of the total number of expansions that occurred without user intervention, out of Impressions (Net).
The average number of times that an ad was exposed to a unique cookie.
Calculation:
For more information about reports with Unique metrics, see Aggregated Reports with Unique Metrics.
The average percentage of video viewed continuously at normal speed. Each section of video can only be considered once in the calculation. If a rewind event occurs while a video is playing, this metric represents the total amount of unduplicated video viewed at normal speed.
This metric complies with the IAB definition for percent complete Linear Video Ads with or without Companion Ad: Percentage of video viewed continuously at normal speed. If a rewind event occurs during play, percent complete may be calculated on total amount of unduplicated video viewed at normal speed. Each section of video may only be considered once in the calculation. This definition governs the triggering of any “partial play” metrics, such as the common quartile percentages (25%, 50%, 75%). Specifically, any partial play reporting must be based on the trigger being activated based on normal viewing speed.
The average duration of video viewed continuously at normal speed. Each section of video can only be considered once in the calculation. If a rewind event occurs while a video is playing, this metric represents the total amount of unduplicated video viewed at normal speed.
This metric complies with the IAB definition for percent complete Linear Video Ads with or without Companion Ad: Percentage of video viewed continuously at normal speed. If a rewind event occurs during play, percent complete may be calculated on total amount of unduplicated video viewed at normal speed. Each section of video may only be considered once in the calculation. This definition governs the triggering of any “partial play” metrics, such as the common quartile percentages (25%, 50%, 75%). Specifically, any partial play reporting must be based on the trigger being activated based on normal viewing speed.
The average amount of time (in seconds) the ad was viewable based on the advertiser's viewability thresholds.
Includes display and VPAID ad formats.
Calculation:
The average amount of time (in seconds) that the ad was viewable based on the agency's viewability thresholds.
Includes display and VPAID ad formats.
Calculation:
The average percentage of the browser window that was occupied by the ad while the ad was viewable.
Calculation:
Total number of impressions that were not identified as GIVT. This metric includes impressions counted as Hard-Stop Impressions, Default Impressions, and Default Tracked Ads.
The date on which the campaign is or was expected to end, as defined in SAS during campaign setup. This can be different than the date on which SAS stopped serving the campaign's ads. Appears as Display Campaign End Date in the ARB.
The date on which the campaign is or was expected to start, as defined in SAS during campaign setup. This can be different than the date on which SAS began serving the campaign's ads. Appears as Display Campaign Start Date in the ARB.
(Display and Video) Total number of clicks. For campaigns with Basic Verification, this number is equal to the sum of Net and GIVT clicks. For campaigns with Advanced Verification, this number is equal to the sum of Valid, GIVT, and SIVT clicks.
Calculation:
Note
Note: Only the first click is counted; additional clicks are counted as interactions.
Note
Note: Server-initiated clicks are not part of this metric count. Rather, they are included in the Default Tracked Ads metric.
The total number of clicks tracked from all ads, excluding Default Interactions from Tracked Ads (clicks on the ads served from <noscript> of a Rich Media creative).
Available for VAST (non-interactive) and VPAID (interactive) ad formats.
Note
Note: Only the first click is counted; additional clicks are counted as interactions.
Note
Note: Server-initiated clicks are not part of this metric count. Rather, they are included in the Default Tracked Ads metric.
(Display and Video) Clicks marked as sophisticated invalid traffic (SIVT) according to the MRC Guidelines. For more information, see Filtration System.
Available for VAST (non-interactive) and VPAID (interactive) ad formats.
Note
Note: Only the first click is counted; additional clicks are counted as interactions.
The number of clicks on the ad, excluding clicks classified as GIVT and SIVT.
Calculation:
Note
Note: Server-initiated clicks are not part of this metric count. Rather, they are included in the Default Tracked Ads metric.
The URL to which the user is directed after clicking the ad, as defined during setup.
In the case of a report in the version level:
If the setup was defined on the version, this value is taken from the version level.
If the setup was defined on the placement ad, this value is taken from the placement ad level.
If the setup was defined on the master ad, this value is taken from the master ad
In the case of a report in any level other than the version level:
If the setup was defined on the placement ad, this value is taken from the placement ad level.
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If the setup was defined on the master ad, this value is taken from the master ad.
Note
Note: In these reports, the click through URL will not be taken from the version.
The unique ID that SAS assigned to the conversion activity when it was created.
The name of the conversion activity; these names appear in columns in the report.
This value can either be Sales (related to a purchase, collects data about a sale) or Counter (counts an action, such as sign-up to a website).
(Also appears as Conversions Revenue.)
The total income recorded by sales-type conversion tags and counter-type conversion tags, in the account's set currency. When considering the entire path to conversion, the revenue from each conversion is shared equally between all sites in the path to conversion. When considering the single event immediately prior to the conversion, this is the sum of the values for all conversions.
The total fixed costs and the total variable costs divided by the total number of units produced. These variables are determined by the Total Media Cost metric.
The cost type used for the serving period as defined in the placements settings (CPM, CPC, CPA, CPE, CPV, CPCV, Time Based, Zero Cost, Flat Fee).
Click-through rate. The percentage of clicks out of the number of Impressions (Net).
Calculation:
Available for VAST (non-interactive) and VPAID (interactive) ad formats.
The average time (in seconds) users interacted with a "Timer" custom interaction.
The unique ID assigned by SAS to the custom interaction when it was created. This value appears in rows in the report.
The name of the custom interaction as defined during campaign setup. In Rich Media ads, any interactive event can be defined as a custom interaction. This includes click-throughs, roll-overs, and video watched durations.
This value can appear in rows or columns in the report.
The ratio of custom interactions to Impressions (Net), expressed as a percentage.
Calculation:
Note
Note: The percentage can be higher than 100% because a single impression can generate multiple custom interactions.
The total number of clicks that occurred when SAS served the default image for the ad (a default impression), excluding any clicks that resulted from Default Tracked Ads.
Note
Note: Server-initiated clicks are not part of this metric count. Rather, they are included in the Default Tracked Ads metric.
The total number of impressions for which SAS served the default image instead of the ad due to a technical issue.
Note
Note: Server-initiated impressions are not part of this metric count. Rather, they are included in the Default Interactions from Tracked Ads metric.
The total number of clicks that occurred on Default Tracked Ads.
This metric includes counts for server-initiated clicks.
Total number of ads that were served when:
Default ad was served from <noscript> because the client (browser) failed to render a rich media ad. (For example, the the browser does not support JavaScript or Flash.)
Server-initiated impressions were received from the publisher using the Server Side Ad Insertion (SSAI) ad delivery method.
This metric includes counts for server-initiated impressions.
The percentage of Actual Delivery out of Expected Delivery for the selected date range.
The users' mobile device model, for example Apple iPhone5, Samsung Galaxy S4, or LG G2.
The type of the device where the event occurred, for example tablet, smartphone, PC, or Mac.
The average time (in seconds) users spent engaging with an ad. The metric includes the following user actions:
Amount of time the mouse was over an ad
User-initiated video duration
User-initiated expansion duration
Any other user-initiated custom interaction duration
SAS excludes dwell instances with a duration of less than one second.
Available for VPAID (interactive) ad formats.
Calculation:
The ratio between the number of impressions with dwell (one instance of dwell is counted for each impression), and the number of Impressions (Net).
Calculation:
Dwell is relevant for Rich Media and In-Stream formats; it is not calculated for Standard banners such as HTML5 Standard Banner). This metric will show lower numbers for mobile since there is no mouseover for mobile devices and swipe is not considered a mouseover.
Effective, or average, cost per conversion (also known as cost per acquisition, and can also represent cost per action, but only when the action is conversion/acquisition).
By comparing the same cost model between ads, placements, sites or campaigns, you can effectively compare performance between them. And by comparing different cost models, you can make better decisions about which cost model to use in future campaigns.
Note
Note: The currency value is based on the Invoice Currency as defined in the account's billing settings.
Calculation:
based on one of the following (will be configured by the client as part of the placement/package setup): All conversions Specific conversion
Effective, or average, cost per click.
By comparing the same cost model between ads, placements, sites, or campaigns, you can effectively compare performance between them. And by comparing different cost models, you can make better decisions about which cost model to use in future campaigns.
Calculation:
Average cost per video fully played.
By comparing the same cost model between ads, placements, sites, or campaigns, you can effectively compare performance between them. And by comparing different cost models, you can make better decisions about which cost model to use in future campaigns.
Calculation:
Average cost per user interaction.
By comparing the same cost model between ads, placements, sites, or campaigns, you can effectively compare performance between them. And by comparing different cost models, you can make better decisions about which cost model to use in future campaigns.
Calculation:
Calculation:
Note
Note: Billing Impressions is the sum of Impressions (Net) and Default Tracked Ads.
The average time (in seconds) a panel was expanded (user- and auto-initiated).
For definition-heading Banner ads only, the percentage of the total number of expansions that occurred without user intervention, out of the number of Impressions (Net).
Average cost per video starts.
By comparing the same cost model between ads, placements, sites, or campaigns, you can effectively compare performance between them. And by comparing different cost models, you can make better decisions about which cost model to use in future campaigns.
Calculation:
The expected units for the relevant date range, calculated by dividing the placement's ordered units by the number of days that the placement has served.
An impressions/date limit set for the placement. After this limit is reached, SAS serves the default image to all impressions instead of the ad.
Note
Note: Server-initiated impressions are not part of this metric count. Rather, they are included in the Default Interactions from Tracked Ads metric.
Indicates whether the ad unit in a report has multiple versions. Use this attribute to differentiate between DCO and non-DCO ads in a report.
A yes/no column that indicates if the package is a dummy package (serving settings defined for a placement) or a real package (serving settings defined for a package).
(Display and Video) Total number of impressions. For campaigns with Basic Verification, this number is equal to the sum of Net and GIVT impressions. For campaigns with Advanced Verification, this number is equal to the sum of Valid, GIVT, and SIVT impressions (including rich media, standard, and default impressions). For campaigns with 3rd party ad blocking enabled, SAS includes blocked impressions when calculating Gross Impressions.
Calculation:
Note
Note: Server-initiated impressions are not part of this metric count. Rather, they are included in the Default Interactions from Tracked Ads metric.
(Display and Video) Total number of impressions that were not identified as GIVT. For more information, see Filtration System. For campaigns with Advanced Verification, users can see the Net portion of the traffic divided into Valid and SIVT. For campaigns with 3rd party ad blocking enabled, SAS includes blocked impressions when calculating Net Impressions.
Available for VAST (non-interactive) and VPAID (interactive) ad formats.
This metric includes impressions counted as Hard-Stop Impressions and Default Impressions and excludes any Default Tracked Ads.
Note
Note: Server-initiated impressions are not part of this metric count. Rather, they are included in the Default Interactions from Tracked Ads metric.
(Display and Video) Impressions marked as sophisticated invalid traffic according to the MRC Guidelines. For campaigns with 3rd party ad blocking enabled, SAS includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System.
Available for VAST (non-interactive) and VPAID (interactive) ad formats.
(Display and Video) Total number of impressions excluding those classified as GIVT and SIVT. For more information, see Filtration System. For campaigns with Advanced Verification, users can see the Net portion of the traffic divided into Valid and SIVT. For campaigns with 3rd party ad blocking enabled, SAS includes blocked impressions when calculating Net Impressions.
Available for VAST (non-interactive) and VPAID (interactive) ad formats.
This metric includes impressions counted as Hard-Stop Impressions and Default Impressions and excludes any Default Tracked Ads.
Calculation:
Note
Note: Server-initiated impressions are not part of this metric count. Rather, they are included in the Default Interactions from Tracked Ads metric.
The number of impressions with custom interactions. One impression is counted for each custom interaction regardless of the number of actions for that custom interaction.
For example: If there are three different custom interactions - custom interaction A happened once, B twice, and C three times - SAS counts three impressions.
For each custom interaction, the percentage of impressions in which this specific interaction was initiated, out of Impressions (Net).
The number of impressions counted for panel expansions that were initiated by the user. One impression is counted for each panel regardless of the number of expansions for that panel. For example, there are three panels - panel A was expanded once, B twice, and C three times. The number of impressions counted is three.
For each custom interaction, the percentage of impressions in which this specific interaction was initiated by a user, out of Impressions (Net).
The number of impressions with a specific video asset that started to play. One impression is counted for each specific video asset, regardless of the number of times the asset was started. For example, there are two different video assets in the ad; video asset A started once and video asset B started twice. SAS will record two impressions: one impression for video asset A and one impression for video asset B.
The number of impressions with at least one user-initiated panel expansion.
The percentage of impressions with at least one user-initiated panel expansion, out of the number of Impressions (Net).
Calculation:
The total number of impressions for which users engaged with the ad for at least one second.
The total number of impressions that had at least one user-initiated interaction. Examples include clicks, panel open, video mute/sound on/pause, full-screen video mode, start/pause/end, and custom interaction.
Note
Note: Available for In-stream ad formats at the creative element reporting level.
The number of impressions with at least one instance of a user starting to play video. This Unique metric can only be fired once per user, per session.
The average time the user's mouse moved over the ad (in seconds).
The ratio of total interactions to Impressions (Net), expressed as a percentage.
Available for VAST (non-interactive) and VPAID (interactive) ad formats.
Calculation:
Note
Note: Because there can be more than one interaction per impression, the Interaction Rate can be more than 100%.
The number of impressions not successfully recorded for viewability evaluation purposes.
Calculation:
The percentage of impressions not successfully recorded for viewability evaluation purposes, out of Impressions (Net).
Calculation:
The number of impressions that were not viewable based on IAB viewability thresholds.
Calculation:
The percentage of impressions that was not viewable based on IAB viewability thresholds, out of recordable impressions.
Calculation:
The number of ordered cost units as entered in the placement/package setup.
Note
Note: Only populated for placements for which Serving and Cost Settings are defined on the placement. If Serving and Cost settings are defined on the package, the value returned in the report is 0.
Actual start date when the first placement in the package will start serving.
ID of the package. A package is a group of placements that share serving start and end dates, booked impressions, and cost details.
Name of the package. A package is a group of placements that share serving start and end dates, booked impressions, and cost details. If no package exists, the field will be blank.
Name that appears for placements that belong to a package. For placements that are not part of a package, the Placement ID appears. You can use this field to analyse delivery and engagement data for both placements and packages at the same level. Update 'field to field' compatibility table
The size of the placement, as defined in the Placement Settings in Sizmek Ad Suite (SAS).
The placement's meaningful name that helps identify details such as location, content, rotation, and targeting.
The type of creative that SAS serves to the placement, for example Rich Banner, In-banner, Out-of-Banner, Tracking Only, and In-Stream.
The average number of Impressions (Net) for each post-click conversion.
Calculation:
Note
Note: Billing Impressions is the sum of Impressions (Net) and Default Tracked Ads.
The number of conversions that occurred due to an impression, after clicking the ad.
The number of conversions that occurred less than 12 hours after, and as a result of, an ad click.
The number of conversions that occurred more than 12 hours after, and as a result of, an ad click.
The average number of Impressions (Net) for each post-impression conversion.
Calculation:
Note
Note: Billing Impressions is the sum of Impressions (Net) and Default Tracked Ads.
The number of conversions that occurred due to an impression, without clicking the ad.
The number of conversions that occurred less than 12 hours after, and as a result, of an impression.
The number of impressions successfully measured for viewability evaluation purposes according to the MRC Guidelines.
The percentage of impressions, out of the total number of Impressions (Net), which were successfully recorded for viewability evaluation purposes.
Note
Note: Not all impressions can be recorded successfully.
Calculation:
Return on Advertising Spending: The ratio of revenue generated to the amount spent on advertising.
Calculation:
For the Path to Conversion Analysis by Site report, calculation is
The currency value is based on the Invoice Currency as defined in the account's billing settings.
The ID of the section in the site to where the placement's ads are served. You can update the site section even after the placement is published.
The name of the section in the site to where the placement's ads are served. You can update the site section even after the placement is published.
The unique ID that SAS assigned to the site when it was created. Appears as Display Site ID in the ARB.
The name of the site as defined in SAS during site setup. Appears as Display Site Name in the ARB.
The number of impressions successfully measured for viewability evaluation purposes, as sophisticated invalid traffic, according to the MRC Guidelines. For campaigns with 3rd party ad blocking enabled, SAS includes blocked impressions when calculating SIVT impressions.
Ad size used for billing. The ad size is calculated according to the largest asset in the ad.
Placement setting tab used for placements that were created through Prisma's integration with the SAS API. You can sign the placement, and include any important information, such as creation date.
Name of the target audience defined during setup. SAS can target ads based on audiences you define.
All conversions that occurred as a result of an ad impression or an ad click.
Calculation:
Calculation:
Note
Note: Billing Impressions is the sum of Impressions (Net) and Default Tracked Ads.
For click-only tracking placements, it is the percentage of conversions out of clicks.
For definition-heading Banners only, the total number of panel expansions (both user-initiated and auto-initiated).
Total number of user-initiated interactions. The number can include clicks, opening (expanding) a panel, video mute, video sound on, video pause, full screen video mode start/pause/end, and any SAS custom interactions defined in an ad.
Note
Note: There can be more than one interaction per impression.
Total cost for the ad for a specific period. Calculation depends on the Cost-Based Model.
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CPM: Billing Impressions * Rate
Note
Note: Billing Impressions is the sum of Impressions (Net) and Default Tracked Ads.
CPC: (Clicks (Net) + Default Interactions from Tracked Ads) * Rate
CPA: Cost per Unit * Total Actions
Zero Cost: Placement cost is free (no cost for the advertiser).
Time-Based: Cost is fixed for a prearranged time period. There is no cost for days without delivery.
Flat Fee: The cost is fixed and is calculated as ((booked cost)/(number of scheduled days or hours) * (Number of running days or hours past the start date - within time periods)).
The difference between the amount earned and the amount spent, in the Invoice Currency defined in the account's billing settings.
Calculation:
In the Path to Conversion Analysis by Site report, calculation is Total Profit = Conversion Revenue - Total Media Cost.
The total number of times users performed swipe interactions on the ad. SAS can count multiple swipes for each impression.
The number of viewable impressions measured based on IAB viewability thresholds.
For expandable ads, viewability is measured based on the ad's surface area (anchor ad only) and viewable duration.
The number of clicks recorded with unique cookies. SAS counts multiple clicks, recorded during the reporting period from the same cookie, as a single unique click.
The number of impressions with unique cookies. SAS counts multiple impressions, served during the reporting period from the same cookie, as a single unique impression.
For more information about reports with Unique metrics, see Aggregated Reports with Unique Metrics.
The number of ad interactions recorded with unique cookies. Multiple interactions, recorded during the reporting period from the same cookie, are counted as a single unique interaction.
The number of video starts recorded with unique cookies. SAS counts multiple video starts, recorded during the reporting period from the same cookie, as a single unique video start.
For definition-heading Banner ads only, the percentage of user-initiated expansions out of Impressions (Net).
Calculation:
Note
Note: This rate can be more than 100% if the ad has more than one panel.
For Smart Versioning ads, the unique ID that SAS assigned to the version when it was created.
For Smart Versioning ads, the version classification defined during ad setup. You can use version classifications to group version together for reporting purposes, and you can define version classifications across multiple Smart Versioning ads. For example, you can define version classifications according to product so that you can analyze campaign performance data for that product's ad versions.
The percentage of times the video played at least 25% of the video’s duration out of the number of times the video started.
Available for VAST (non-interactive) and VPAID (interactive) ad formats. SAS reports this metric for any add with a video asset, including In-banner ads.
Calculation:
The number of times that the video was viewable and played continuously for 0-25% of the video's duration.
This is supported for video formats that are not In-Stream (for example, In-Banner). For In-Stream, this is only supported in VPAID.
The percentage of times that the video played at least 0-25% of its duration out of the number of times that the video was viewable.
Calculation:
The percentage of times the video played at least 50% of the video’s duration out of the number of times the video started.
Available for VAST (non-interactive) and VPAID (interactive) ad formats. SAS reports this metric for any add with a video asset, including In-banner ads.
Calculation:
The number of times that the video was viewable and played continuously for 0-50% of the video's duration.
This is supported for video formats that are not In-Stream (for example, In-Banner). For In-Stream, this is only supported in VPAID.
The percentage of times that the video played at least 0-50% of its duration out of the number of times that the video was viewable.
Calculation:
The percentage of times the video played at least 75% of the video’s duration out of the number of times the video started.
Available for VAST (non-interactive) and VPAID (interactive) ad formats. SAS reports this metric for any add with a video asset, including In-banner ads.
Calculation:
The number of times that the video was viewable and played continuously for 0-75% of the video's duration.
This is supported for video formats that are not In-Stream (for example, In-Banner). For In-Stream, this is only supported in VPAID.
The percentage of times that the video played at least 0-75% of its duration out of the number of times that the video was viewable.
Calculation:
The number of the video assets used for playback. For example, a user views a video asset for 30 seconds, pauses, and after few seconds, resumes and watches another 5 seconds of the video. In this case, the video asset duration counter will be two.
The duration of the video asset used for full-screen playback (in seconds). For example, a video asset is 100 seconds long. A user views 30 seconds of the video, pauses, and after few seconds, resumes and watches another 5 seconds of the video. In this case, the video asset duration value will be 35 seconds.
Unique ID that SAS assigns to the asset after it has been uploaded (always in rows).
Indicates whether the asset can be started by the user or starts automatically.
The average duration the video played, including user and auto-initiated videos (in seconds).
This metric complies with the IAB definition for time spent viewing linear video ads with or without a companion ad: Amount of video viewed at normal speed in seconds or other appropriate time-based units; if a rewind event occurs during play, time spent viewing may be calculated on total amount of video viewed at normal speed (i.e. including additional amounts of video viewed after rewind).
Available for VPAID (interactive) ad formats.
The number of times the video played for at least 30 seconds. If the video length is 30 seconds or less, this metric equals the number of times that the video played to completion.
The percentage of engaged views out of the number of times that the video started.
Calculation:
The duration of the video asset used for full-screen playback (in seconds).
The number of times full-screen video was closed.
Available for VPAID (interactive) ad formats.
The number of times audio was muted during full-screen video playback.
Available for VPAID (interactive) ad formats.
The percentage of times the audio was muted during full-screen video playback, out of the number of times full-screen video playback was started.
Calculation:
The number of times the pause button was clicked during full-screen video playback.
Note
Can be more than once per impression.
The percentage of times the pause button was clicked during full-screen video playback, out of the number of times full-screen video playback was started.
Available for VPAID (interactive) ad formats.
Calculation:
The number of times full-screen video playback was started.
Available for VAST (non-interactive) and VPAID (interactive) ad formats. SAS reports this metric for any add with a video asset, including In-banner ads.
The percentage of times the full-screen video started out of the number of Impressions (Net) with potential for video starting.
The percentage of times the video was fully played out of the number of times video started.
Available for VAST (non-interactive) and VPAID (interactive) ad formats. SAS reports this metric for any add with a video asset, including In-banner ads.
Calculation:
The number of times that the video was viewable and played to completion.
This is supported for video formats that are not In-Stream (for example, In-Banner). For In-Stream, this is only supported in VPAID.
The percentage of times that the video played to completion out of the number of times that the video was viewable.
This is supported for video formats that are not In-Stream (for example, In-Banner). For In-Stream, this is only supported in VPAID.
Calculation:
The number of times that the user muted the audio in the video.
Available for VAST (non-interactive) and VPAID (interactive) ad formats. SAS reports this metric for any add with a video asset, including In-banner ads.
Note
Can be more than once per video start.
The percentage of times that the user muted the audio in the video, out of the videos that started.
Calculation:
The number of times the viewer did not skip the ad when the video played. For each impression, SAS counts only one video skip event.
Calculation:
The percentage of videos that were not skipped out of the total number of videos started.
Calculation:
The number of times the pause button was clicked during video playback.
The percentage of times that the user paused the video out of the number of times video started.
Available for VAST (non-interactive) and VPAID (interactive) ad formats. SAS reports this metric for any add with a video asset, including In-banner ads.
Calculation:
The number of times that the user turned the sound on in the ad.
Note
Can be more than once for each ad.
The percentage of times sound was turned on in the ad, out of videos started.
Available for VPAID (interactive) ad formats.
Calculation:
The number of times the replay button was clicked during video playback.
The percentage of times the replay button was clicked out of the number of times the video started.
Available for VAST (non-interactive) and VPAID (interactive) ad formats. SAS reports this metric for any add with a video asset, including In-banner ads.
Calculation:
The number of times the viewer skipped the ad when the video played. For each impression, SAS counts only one video skip event.
The percentage of videos skipped out of the number of times that videos started.
Calculation:
Identifies when the player renders the first video frame.
Available for VAST (non-interactive) and VPAID (interactive) ad formats. SAS reports this metric for any add with a video asset, including In-banner ads.
The percentage of times the video started out of the number of Impressions (Net)with potential for video starting.
Available for VAST (non-interactive) and VPAID (interactive) ad formats. SAS reports this metric for any add with a video asset, including In-banner ads.
The number of times that the user unmuted the audio in the video.
Available for VAST (non-interactive) and VPAID (interactive) ad formats. SAS reports this metric for any add with a video asset, including In-banner ads.
Note
Note: Can be more than once per video start.
The percentage of times that the user unmuted the audio in the video, out of the videos that started.
The number of viewable impressions based on the advertiser’s viewability thresholds.
Includes display and VPAID ad formats.
The number of viewable impressions, based on the agency’s viewability thresholds.
Includes display and VPAID ad formats.
(Display and Video) Impressions marked as sophisticated invalid traffic according to the MRC Guidelines. For campaigns with 3rd party ad blocking enabled, SAS includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System.
Available for VAST (non-interactive) and VPAID (interactive) ad formats.
The percentage of viewable impressions based on the advertiser's viewability thresholds, out of recordable impressions.
Calculation:
The percentage of viewable impressions based on the agency's viewability thresholds, out of recordable impressions.
Calculation:
The percentage of viewable impressions based on the IAB viewability thresholds, out of recordable impressions.
Calculation:
The percentage of viewable impressions, based on IAB viewability thresholds, out of the Impressions (Net).
Calculation:
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