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Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.

Please note that on October 1, 2024, the ability to create new campaigns, placements and tag managers was disabled.

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Amazon Ad Server (AAS) includes two daily reports that monitor delivery performance and pacing across all campaigns served from AAS.

  • Publisher Delivery Analysis report: Offers basic impression details and added details on user engagement.

  • Publisher Over/Under Delivery report: Provides more details about pacing.

Note

Notes:

  • Ad Server Support can subscribe a site to one or both of the automatic daily reports. These reports include data from the campaign lifetime date range for all live campaigns. Each row in the report includes data for the complete report date range. Campaigns are considered live if one of the following conditions is met:

    • The end date for a placement is the current date or a future date.

    • A placement is still delivering but the end date has passed. In this case, the placement status changes to live when it passes the 1000 impression threshold within the last 24 hours.

  • The time zone for the reports is UTC.

  • Calculations refer to ordered impressions.

Publisher Delivery Analysis Report

Field

Description

Dimensions

Site Name

Name of the site.

Campaign Name

Name of the campaign.

Package Name

Name of the package.

Placement ID

ID of the placement.

Placement Name

Name of the placement.

Placement Type

Type of placement. Values include:

  • Tracking Only

  • In-Stream Video

  • In-Stream Video Tracking

  • Verification Tracking

  • In-Stream Video Verification Tracking

  • In-Banner

Metrics

Impressions (Net)

(Display and Video) Total number of impressions that were not identified as GIVT. For campaigns with Advanced Verification, users can see the Net portion of the traffic divided into Valid and SIVT. For campaigns with 3rd party ad blocking enabled, AAS includes blocked impressions when calculating Net Impressions.

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

This metric includes impressions counted as Hard-Stop Impressions and Default Impressions and excludes any Default Tracked Ads.

Placement Expected Impressions

Number of impressions, which were expected to be delivered for this placement, until the reporting date.

If ordered impressions is not defined, or was defined on the package level, this field will be empty.

Placement Ordered Impressions

Total number of ordered impressions for the placement.

If ordered impressions was not defined, or defined on the package level, this field will be empty.

Placement Delivery Rate

If ordered impressions was not defined, or defined on the package level, this field will be empty.

Calculation: Served Impressions/Expected Impressions

Package Expected Impressions

Number of impressions, which were expected to be delivered for this package, until the reporting date

In case the ordered impressions is not defined, or was defined on the package level, this will be empty.

Package Ordered Impressions

Total number of ordered impressions for the package.

In the case of a placement setup, this field represents represent the placement ordered impressions.

Package Delivery Rate

In the case of a placement setup, this field represents the placement ordered impressions.

Calculation: Package Served Impressions/Package Expected Impressions

Days Left

Number of days left until the placement's end date. At the campaign and site levels, the number of days left according to the placement with the latest end date in the campaigns.

Clicks (Net)

Total number of clicks tracked from all ads, excluding Default Interactions from Tracked Ads (clicks on the ads served from <noscript> of a Rich Media creative).

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Note

Note: Only the first click is counted; additional clicks are counted as interactions.

CTR

Click-through rate. The percentage of clicks out of the number of served impressions.

Total Interactions

Total number of user-initiated interactions. The number can include clicks, opening (expanding) a panel, video mute, video sound on, video pause, full screen video mode start/pause/end, and any AAS custom interactions defined in an ad.

Note

Note: There can be more than one interaction per impression.

Interaction Rate

Ratio of total interactions to served impressions, expressed as a percentage.

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Default Tracked Ads

Total number of ads that were served when:

  • Default ad was served from <noscript> because the client (browser) failed to render a rich media ad. (For example, the browser does not support JavaScript or Flash.)

  • Server-initiated impressions were received from the publisher using the Server Side Ad Impression (SSAI) ad delivery method.

Default Interactions from Tracked Ads

Total number of clicks that occurred on Default Tracked Ads. This metric includes counts for server-initiated clicks.

Billing Impressions

Total number of impressions that were not identified as GIVT. This metric includes impressions counted as Hard-Stop Impressions, Default Impressions, and Default Tracked Ads.

Video Fully Played

Number of times the full duration of the video was played.

Publisher Over/Under Delivery Report

Field

Description

Dimensions

Site Name

Name of the site.

Campaign Name

Name of the campaign.

Account Name

Name of the account.

Package Name

Name of the package.

Placement Name

Name of the placement.

Placement ID

ID of the placement.

Placement Type

Type of placement. Values include:

  • Tracking Only

  • In-Stream Video

  • In-Stream Video Tracking

  • Verification Tracking

  • In-Stream Video Verification Tracking

  • In-Banner

Section Name

Name of the section.

Placement Start Date

Date that the placement starts serving; serving starts at 00:00 on the start date and is based on the brand's time zone.

Placement Actual Start Date

Date that the campaign starts running impressions.

Placement End Date

Date that the placement stops serving; serving ends at 23:59 on the end date. Serving is based on the brand's time zone.

Metrics

Days Left

The number of days left until the placement's end date. At the campaign and site levels, the number of days left according to the placement with the latest end date in the campaigns.

Placement Average Daily Delivered Impressions

Number of impressions that were served on average, each day, in the reporting period.

Calculation: Served Impressions of the Placement/Placement date range within the report date range

Placement Ordered Impressions

Total number of ordered impressions for the placement.

If ordered impressions was not defined, or defined on the package level, this field will be empty.

Placement Remaining Impressions

If ordered impressions was not defined, or defined on the package level, this field will be empty.

Calculation: Total Ordered Impressions - Served Impressions for the Placement

Placement Expected Impressions Left

If ordered impressions was not defined, or defined on the package level, this field will be empty.

Calculation: Ordered Impressions of the Placement - Expected Impressions of the Placement

Placement Over/Under Delivery Rate

If ordered impressions was not defined, or defined on the package level, this field will be empty.

Calculation: Remaining Impressions of the Placement/Expected Impressions Remaining for the Placement

Placement Needed Daily Impressions to Achieve Goal

Average number of impressions that need to be served each day, until the placement end date, to achieve the ordered impression goal.

If ordered impressions was not defined, or defined on the package level, this field will be empty.

Calculation: (Ordered Impressions - Placement Served Impressions) / Placement Remaining Time from Report End Date

Placement Daily Delivery Increase to Achieve Goal

If ordered impressions was not defined, or defined on the package level, this field will be empty.

Calculation: (Placement Needed Daily Impressions to Achieve Goal / Average Daily Delivered Impressions)* 100

Package Average Daily Delivered Impressions

Number of impressions that were served on average each day in the reporting period.

Calculation: Served Impressions of the Package/ Package Date Range within the Report Date Range

Package Ordered Impressions

Total number of ordered impressions for the package.

In the case of a placement setup, this field represents the placement ordered impressions.

Package Remaining Impressions

Calculation: Total ordered impressions - Served impressions for the package

Package Expected Impressions Left

Calculation: Ordered impressions of the package - Expected impressions of the package

Package Over/Under Delivery Rate

Calculation: Remaining impressions of the package/Expected impressions remaining for the package

Package Needed Daily Impressions to Achieve Goal

Average number of impressions that need to be served each day, until the package end date, to achieve the ordered impression goal.

Calculation: (Ordered Impressions - Package Served Impressions) / Package Remaining Time from Report End Date

Package Daily Delivery Increase to Achieve Goal

Calculation: (Package Needed Daily Impressions to Achieve Goal / Average Daily Delivered Impressions)* 100

Default Tracked Ads

Total number of ads that were served when:

  • Default ad was served from <noscript> because the client (browser) failed to render a rich media ad. (For example, the browser does not support JavaScript or Flash.)

  • Server-initiated impressions were received from the publisher using the Server Side Ad Impression (SSAI) ad delivery method.

Default Interactions from Tracked Ads

Total number of clicks that occurred on Default Tracked Ads. This metric includes counts for server-initiated clicks.

Billing Impressions

Total number of impressions that were not identified as GIVT. This metric includes impressions counted as Hard-Stop Impressions, Default Impressions, and Default Tracked Ads.

Video Fully Played

Number of times the full duration of the video was played.
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