The Tag Manager feature includes a Chrome™ browser extension that a user (, trafficker, or an agency/advertiser analytics expert) can use to analyze a web page for variables.
To install the Chrome extension, see Installing the Chrome Extension.
This extension works in the Chrome browser only.
Rules will not show on the triggered tags list if no activities (conversion/retargeting/3rd party) are assigned to the rule.
Rules that are triggered in an iFrame window, and relevant to the iFrame window, will be recognized by the Tags Tester tool.
Tag Managers within iFrames cannot trigger rules in the main window; therefore, the Tags Tester tool cannot detect these rules.
If there is a tag manager on the web page, the extension can scan the page and add variables to the advertiser for which the tag manager is defined.
Navigate to a web page.
Click the Chrome extension icon and select Test SAS advertiser tags on the webpage.
The SAS Chrome extension shows SAS activities on this page.
Note: There are three modes for the collection tool. You can click the Data Collection option to change the mode:
None: While the Chrome extension is on, no data (conversion or retargeting) is being collected or sent to analytics, and no 3rd party activities are being triggered.
Partial: Conversion and retargeting data is being collected; conversion data is sent to analytics and retargeting is collected for future targeting. No 3rd party activities are being triggered.
Full: Conversion and retargeting data is being collected; conversion data is sent to analytics and retargeting is collected for future targeting. 3rd party activities are being triggered.
You can use each tab to see which activity was triggered. Each entry in the grid is a link that refers to the entity on SAS.
The test tool keeps collecting the triggered activities even if you navigate to a different page that has a tag manager on it (or even if you refresh the page).
If you want to start a fresh session without the activities that were collected so far, you should open the same page on a new browser tab.
Click a link in the Name column to open the entity in SAS.
The Time Line tab shows the activities that were triggered and the time details for each trigger event.
Click to collapse this tool.