This article presents the different types of dimensions and metrics available in Amazon Ad Server (AAS) aggregated reports. For a description of a particular dimension or metric, click the link to open the Glossary: Dimensions and metrics for Aggregated Reports.
Note
Note: This icon, , indicates that the metric is accredited by the Media Rating Council (MRC). This accreditation includes:
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Post-Click Conversion Rate
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Post-Impression Conversion Rate
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Total Conversions Rate
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Ad Starts
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Ad Start Rate
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