Sizmek fully supports creating and serving HTML5 ads on the platform. HTML5 enables running rich ads across desktops, smartphones, tablets, and other mobile devices. It runs on browsers and web application processes and enables you to deliver consistent brand messages--regardless of where your consumers might be. HTML5 ads are processed using a code and have replaced Flash ads.
Sizmek provides the following tools and methods for creating HTML ads in the platform. Each method is suitable for different ad creative audiences including savvy developers, graphic designers, ad traffickers, publishers, and advertisers.
The Sizmek Rapid Creative is an easy and fast ad authoring tool designed for ad traffickers, publishers, and advertisers. It is available in the Sizmek Advertising Suite and provides a set of top-notch ad templates that can easily and quickly be made into your own ads. All you need to do is to select a template, customize the different components and attributes, and proceed to serve the ad. For more information, see Rapid Creative.
Ad Builder is our user interface based authoring tool for creating HTML5 ads from scratch. It is both powerful and flexible and is targeted to creative producers and graphic designers. The Ad Builder intuitive drag-and-drop interface is simple to use whether you’re a seasoned developer, or have no knowledge of code. Using Ad Builder, it is easy to add and customize components such as images, text, video, and hotspots. With the click of a button, you can define properties, actions, and animations, previewing your work as you go. For more information, see About Ad Builder.
Sizmek’s HTML5 Workspaces are a toolset for programmers to incorporate our rich media features using the authoring environment of your choice. Workspaces are ZIP files that contain all of the assets and files you’ll need for a single ad, pre-packaged with Sizmek API code. Once you have a Workspace, all you have to do is plug in your own assets and customize your ad the way you want. When you’re finished, zip all of your HTML5 assets together and upload them to the Sizmek platform for trafficking. For more information, see HTML5 Workspaces.