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  • Analytics > Verification

  • Campaign Management > Analytics > Visual Analytics > Verification

The Verification dashboard presents verification data for an agency across advertisers, campaigns, sites, and domains, for display and video ads. The dashboard shows a holistic view of agency data based on user permissions.

Toolbar Features

Switch To...

If you have access to multiple accounts, you can use the Switch To... option to select different accounts (campaigns, advertisers, or sites) to view in the dashboard.

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View

You can select to see data for Video campaigns, Display campaigns, or Display & Video (hybrid) campaigns according to the account specifications.

Note

Note: Video and hybrid campaigns are not available for pre-bid customers.

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Update Date

Hover on this icon DOC_ClockIcon.png to see the last date on which the verification data was updated for this account.

Important

Important: The platform updates data every 24 hours; however, since all of the data may not be complete, the last available date from which you can view data in the Verification dashboard is two days back. Note that the data is only stored for 180 days.

Time Period

The dashboard shows relevant data for your selected time period. There are several standard time periods from which to choose:

Note

Note: If there is not data for a specific time period, that option will not appear.

  • Last Week (This is the default time period value.)

  • Last Month

  • Current Week

  • Current Month

  • Custom

Note

Note: Currently, the custom date range selection is available, but you need to change the dates manually. You can use the calendar picker tool to select the required date range. In addition, Current Week and Current Month are disabled at the beginning of a week and the beginning of a month respectfully because full data is not available.

Summary Widgets

The Summary Widgets section shows a predefined set of categories, appropriate for the campaign type and for the selected date range.

Note

Note: Video and hybrid campaigns are not available for pre-bid customers.

You can use the expand and collapse buttons to view all of the available categories. You can drag-and-drop and reorder categories in the Summary area.

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This table includes the categories that can appear. For more information, see Verification Categories Glossary.

Metric

Description

Ad Starts

Number of times the user's environment (browser/player) loaded the ad, with a maximum of one ad start per impression.

Display vs. Video

Comparison between display and video impressions.

Recordable Advertiser

Number of recordable impressions based on advertiser viewability thresholds.

Recordable Agency

Number of recordable impressions based on agency viewability thresholds.

Recordable IAB

Number of recordable impressions based on IAB viewability thresholds.

Served Impressions

Total number of served impressions for verification-supported formats.

STR

Weighted average of Display STR and Video STR based on the proportion of total display impressions and total video impressions.

Top Ad Exposure Categories

Categories that classify overexposure activity.

Top Brand Safety Categories

Impressions breakdown according to the top three negative categories recognized by Sizmek verification.

Top Context Categories

Impressions breakdown according to the top three content categories recognized by Sizmek verification.

Top Countries

Impressions breakdown according to the top three countries where the ads appeared.

Note

Note: If you reduce the size of the browser window, you might not see this metric in the Summary Widgets section.

Top Fraud Categories

Includes categories such as Ghost Sites, Ad Stacking, and Zero Ads.

Top Language Categories

Language of the page's text on which the ads appeared.

Top Page Quality Categories

Impressions that appeared alongside negative content.

Top Video Categories

Impressions breakdown according to the top three video categories recognized by Sizmek verification.

Viewable Advertiser

Number of viewable impressions based on advertiser viewability thresholds.

Viewable Agency

Number of viewable impressions based on agency viewability thresholds.

Viewable IAB

Number of viewable impressions based on IAB viewability thresholds.

Fraudulent Impressions

Displays the share of GIVT, SIVT and Valid impressions in the current scope. Only shown for supported campaigns. For more information, see General Verification Categories.

Fraudulent Clicks

Displays the share of GIVT, SIVT and Valid clicks in the current scope. Only shown for supported campaigns. For more information, see General Verification Categories.

Comparison Chart

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This section shows impressions by metric or category for the top 10 campaigns (by default) during the selected time period. Hover over any point on a graph to see impression details for that metric or category.

You can select to see data from these entities:

  • Advertisers: Information organized by the advertisers under this agency.

  • Campaigns: Information organized by campaigns under this agency.

  • MDX Campaigns: Information organized by campaigns under this agency.

    Note

    Note: In the Comparison Table, the platform maps the campaign ID to the external campaign.

  • Site: Information organized by the site names defined in Sizmek for the campaign’s placements. For example, an ad network or high-level group of domains.

    Note

    Note: In the Comparison Table, the Site ID represents the inventory source in MediaMath.

  • Domains: Information organized by the actual website on which the campaign ads were served.

  • Geo: When you select this tab, the Comparison Graph is replaced by a Geo Location map with highlighted locations where the impressions appeared. The categories in the Comparison Table for Geo include only Served Impressions, except for the hybrid campaigns, which also include Display and Video Impressions. Click a country for an impression breakdown by area (depending on the country).

You can select the categories that you want to see in the chart from the Select Categories list. The default categories include the top three (most impressions) Brand Safety categories; however, you can clear these selections and choose up to seven categories to view in this section.

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For example, if you are running a campaign in Spain for a diet drink, you can see how many impressions of the campaign the platform served to pages in Spanish that contained food content. Similarly, if you are running a campaign for a children's toy, you can see if impressions were served to pages that contained mature content.

The data points include (in alphabetical order):

  • Ad Exposure: This data point presents an ad to a consumer. Advertisers try to estimate the number of exposures necessary to achieve their goal, but in general, the objective is to motivate consumers to buy or use a product or service, or to change how they think about a brand. For more information, see Ad Exposure.

  • Ad Fraud: This data point identifies fraudulent activity in several categories in verification reporting. This activity can include creating fake ad traffic using content-scraping websites or other environments, launching ads outside of a user’s view, or creating other fictitious mechanisms for delivering ads that are not seen by consumers. For more information, see Ad Fraud.

  • Brand Safety: This data point reports which impressions appeared alongside negative content that might be harmful to your brand. For more information, see Brand Safety.

  • Context: This data point shows how many impressions in your campaign appeared alongside contextual information classified into any of the 40 categories, such as Education or Real Estate. For more information, see Context.

  • Custom: Custom is a keyword-based data point that Peer39 clients create for targeting. It includes categories that are created specifically for each account and which are unique to each buyer. For more information, see Custom.

  • Device: The Device data point allows you to verify the device type, operating system, device information, and device brand for served ads. For more information, see Device.

  • General: This data point includes quality categories and additional general categories that are not included in the other data points. For a complete list of verification categories, see General Verification Metrics.

  • Geography: The Geography data point tracks the geographic location of users at the country level, and for some countries, at lower levels such as state, province, region, and Designated Market Area (DMA). For more information, see Geography.

  • Language: This data point shows the number and percentage of impressions Sizmek served according to the language of the content on pages to which impressions were served. For more information, see Language.

  • Mobile Apps: Peer39 offers advanced mobile app targeting that filters all available in-app inventory based on categories that you select, including subject matter or popularity ratings. For more information, see Mobile Apps.

  • Overlap Metrics: Overlap metrics is a set of categories that combine one viewable metric (either Recordable (IAB) or Viewable (IAB)) with with another metric from the Ad Fraud and Video Player data points. These categories show the volume of impressions for the overlapped metric sets. for more information, see Overlap Metrics.

  • Page Quality: The Page Quality data point reports which impressions appeared alongside negative content. For more information, see Page Quality.

  • Video: This data point appears when the dashboard shows information about video ads. Video data indicates the number and percentage of impressions that Sizmek served according to where the video player appeared in the viewer's browser. The platform derives the information or categorizations in the chart from the Peer39 video categories. For more information, see Video Players.

  • Viewability: Viewability is a measurement of how much of an ad's surface area was viewed and for how long. For display ads, the IAB default threshold is 50% of the ad must be in view for at least one continuous second. For video ads, the IAB default threshold is 50% of the ad played for at least two continuous seconds. For more information, see Viewability.

  • Weather: Weather categories are based on geo-level data that we match with the IP address of the bid request (the page requesting that someone buy the ad space). For more information, see Weather.

You can toggle the view in the table to see either impression count or percentage of total impressions by using the toggle button: ToggleforVerifDashboard.png

This feature enables improved sorting, allowing you to gain better performance insights.

The Verification dashboard includes a new line chart that helps you recognize signs of growing problems within your campaigns, advertisers, and sites, as well as ensure that your media optimization strategies are effective. The new daily view can show trends over any period up to 30 days, while the weekly view can display trends over any period up to three months.

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Comparison Table

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The Comparison Table displays verification information by advertisers, campaigns, sites, and domains depending on your selection in the Comparison Chart. All of the categories that you selected in the Comparison Graph section appear in this table. You can drag a column to swap the order in which it appears.

For example, for display ads, you can see which advertisers, campaigns, sites, or domains have produced the highest Viewable Impressions Rate, Average Viewability Duration, or Average Screen Share.

Note

Note: For display ads, Viewability data is available at the domain level, but page content, geo, and device data is not.

Note

Note: Data that appears for the Null or Other domain includes the following:

  • Null: The platform cannot recognize or retrieve the domain name from the page.

  • Other: Impressions to domains to which Sizmek served less than 100 impressions each.

Geo Location Map

In the Geo tab, the Geo map highlights the locations where the impressions appeared, indicating the geographic reach of your campaigns. In the map, the areas are colored by volume.

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Note

Note: You can drill down to specific states in the United States, provinces in Canada, and regions in the United Kingdom.

You can see all of the Geo data when you select Geo from the left menu. In addition to the Geo map, the breakdown of impressions by location appears in the Comparison Table.

Categories Tab

In the Categories tab, you can see hightes-performing categories at a glance. Use this information to understand the correlation between Peer30's verification data points and ad engagement.

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Verification Report

There are three options that generate output from the dashboard.

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Download Chart (jpg)

You can capture the contents of the Comparison Graph and download them to a .jpg image. The contents includes all settings, such as the date, categories, and entities.

Download Table (xlsx)

You can capture the contents of the Comparison Table and download them to a Microsoft Excel® file. The contents includes all settings such as the date, categories, entities, and impression/percentage selection.

Generate Report

You can export Verification data by selecting the data point breakdown and dimensions that you want to view. For each item that you select for the report, the export process creates either a single Excel file with a separate worksheet for each item or a separate CSV file for each item (if the number of rows exceeds the Excel limit). You can use the data in the Verification report to perform a more in-depth analysis of your campaign by working with inclusive raw data according to your selection.

You can either send this file to a colleague or client, or use it to verify your campaign offline.

The Generate Report dialog box appears.

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Procedure
  1. Define the report generation frequency.

  2. Type an email address for each recipient.

  3. Select the required fields.

    Click here for information about the Verification report and customization options.

  4. Click Schedule or Send.

With standard Excel tools, you can use the data in the worksheets to analyze your campaign. Watch the Verification Data Analytics video for information about data analysis using pivot tables.

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