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The following tables show the availability of Analytics and Verification (powered by Peer39) data by format and placement type, and data breakdown.

The colors in the table indicate availability.

Legend:

Color

Meaning

DOC_tick.gif

This feature is supported.

Medal_16.png

This feature has limited support.

DOC_cross_blue.jpg

This feature is not supported.

N/A

This feature is not applicable for the corresponding format or placement.

Format or Placement

Viewability

Peer39

Data

Geo

Device

Flash

Enhanced Video

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

VPAID (Flash)

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

VAST

DOC_cross_blue.jpg This format does not run JavaScript and therefore does not run the Peer39 Viewability engine for Viewability.

DOC_cross_blue.jpg

This format does not run JavaScript and therefore does not run the Peer39 URL extraction script.

DOC_tick.gif

DOC_tick.gif

Flash Rich Media without video

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

Flash Rich Media with video

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

Standard Banners

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

Out-of-Banner

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

HTML5

Mobile Legacy

N/A

N/A

DOC_tick.gif

DOC_tick.gif

Standard Banners and Rich Media

(Desktop and Mobile Web)

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

Standard Banners and Rich Media

(In-App)

Medal_16.png Supported only for friendly iFrames and apps that support MRAID.

DOC_cross_blue.jpg A URL is not available for mobile in-app impressions.

DOC_tick.gif

DOC_tick.gif

VPAID (Desktop and Mobile Web)

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

VPAID (In-App)

Medal_16.png Supported only for friendly iFrames and apps that support MRAID.

DOC_cross_blue.jpg A URL is not available for mobile in-app impressions.

DOC_tick.gif

DOC_tick.gif

VAST (Desktop and Mobile Web and In-App)

DOC_cross_blue.jpg This format does not run JavaScript and therefore does not run the Peer39 Viewability engine for Viewability.

DOC_cross_blue.jpg This format does not run JavaScript and therefore does not run the Peer39 URL extraction script.

DOC_tick.gif

DOC_tick.gif

Out-of-Banner/Expandable

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

Note

Notes:

  • Sizmek includes custom ad formats that are based on existing Flash and HTML5 formats. For custom formats, display viewability includes banners and Rich Media banners that may include video assets.

  • Viewability has very limited coverage in Mobile In-App and is available in the case of friendly iFrames only.

Data Breakdown

Viewability

Peer 39

Data

Geo *

Device *

Site Level

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

Domain Level

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

Placement Level

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

DOC_tick.gif

Ad Level

DOC_tick.gif

DOC_cross_blue.jpg

DOC_tick.gif

DOC_tick.gif

Version Level

DOC_tick.gif

DOC_cross_blue.jpg

DOC_tick.gif

DOC_tick.gif

Note

* Note: The platform collects Geo and Device data that appears in Analytics reports, but may not appear in the Verification dashboard or Verification report.

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