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Overview

Overlap metrics is a set of categories that combine one viewable category (either Recordable (IAB) or Viewable (IAB)) with another category from the Ad Fraud and Video Player data points. These categories show the volume of impressions for the overlapped metric sets.

Wastage impressions are those that are not served according to quality categories defined by the client. Quality criteria can be selected from any of the existing verification data points.

Overlap Metrics

This set of categories represents the recordability and viewability rates of impressions that overlap with fraud and video player metrics. The system combines two viewable categories, Recordable (IAB) and Viewable (IAB), with specific Ad Fraud and Video Player categories.

The overlap metrics appear in the Verification export Excel report with the following naming convention (for example):

  • Recordable (IAB) & Player Size Large

  • Viewable (IAB) & Ghost Sites

This list includes the supported category combinations.

Wastage/Effective Impressions

Important

Important: This feature has very limited availability; currently, there is no support for wastage/effective rules for new clients. If there is an urgent requirement to add support for a new client, contact Product Management.

Wastage Impressions/Effective Impressions is a metric that is defined for each account. For this metric, you define a rule that detects impressions that meet conditions related to Viewability, Geo, Brand Safety, or Video Start; the new metric detects deduplicated impressions that fit the defined rule condition. You can see this metric in the Categories tab in the Verification dashboard or in the Categories Excel in the Verification export report.

To create a Wastage/Effective rule, please contact client services who will complete a rule template. Wastage/Effective rule logic should include all the criteria that the rule should meet.

For example, a Wastage rule for an account might include the following criteria:

  • Display campaign

  • Viewable impressions IAB

  • Geo France

  • Not Ghost Sites

  • Not Unsafe impressions

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