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Peer39 offers verification reporting for campaigns and placements that are not served by Sizmek. A verification tag, placed in the relevant campaign or placements, tracks impressions, viewability, clicks, and additional verification data. This data appears in the Peer39 Verification dashboard and Verification report.

This procedure includes all of the required steps to apply your verification tag in your campaign.

The following is an example of an impression-tracking tag:

<script src="https://bs.serving-sys.com/Serving/adServer.bs?cn=display&c=32&pli=AAAAAAAAAA&ord=[timestamp]&Referrer=$$$$&dyn_Cmp=$$%ebuy!$$&dyn_Site=$$%esid!$$&dyn_Pli=$$%epid!$$&dyn_Custom=$$$$&ebappid=$$$$"></script>

The following is an example of a click-tracking URL:

https://bs.serving-sys.com/Serving/adServer.bs?cn=trd&c=20&pli=AAAAAAAAAA&ord=[timestamp]&redirect=

Procedure

Important

Important: Before you begin, retrieve the Verification tag from Peer39/Sizmek Advertising Suite. (To generate the tag, see Generate a Verification Tracking Tag.)

  1. Add this tag as an impression tracking tag to the platform where you run your campaigns. For example, in DoubleClick management, set up a verification tag as an impression event tag.

    DOC_Impression_Tracking_Generic4.png
  2. To track clicks, add the click tracking URL in the platform where you run your campaigns. For example, in DoubleClick management, set up click tracking as a click event tag.

    DOC_Click_Tracking_Tag_DC5.png
  3. Provide the IDs and names for your campaigns, placements, and sites to your client services manager. This mapping information will be used to present names for campaigns, placements, and sites in verification reporting. (The following table contains sample data.)

    Campaign ID

    Campaign name

    Placement ID

    Placement name

    Site ID

    Site Name

    1234

    Campaign A

    2563

    Placement A

    25

    Site A

    1234

    Campaign A

    2564

    Placement B

    96

    Site B

    1234

    Campaign A

    2565

    Placement C

    59

    Site C

    5678

    Campaign B

    6352

    Placement D

    46

    Site D

    5678

    Campaign B

    6353

    Placement E

    85

    Site E

    6986

    Campaign C

    2456

    Placement F

    28

    Site F

    6986

    Campaign C

    2457

    Placement G

    79

    Site G

Important

Important: The customer service manager establishes the initial mapping when the tag is first generated. Afterwards, you should add new campaigns/placements/sites using the external media plan in Sizmek Advertising Suite. For more information, see Set up an External Media Plan.

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