Peer39 offers verification reporting for campaigns and placements that are not served by Sizmek. A verification tag, placed in the relevant campaign or placements, tracks impressions, viewability, clicks, and additional verification data. This data appears in the Peer39 Verification dashboard and Verification report.
This procedure includes all of the required steps to apply your verification tag in your campaign.
The following is an example of an impression-tracking tag:
The following is an example of a click-tracking URL:
Important: Before you begin, retrieve the Verification tag from Peer39/Sizmek Advertising Suite. (To generate the tag, see Generate a Verification Tracking Tag.)
Add this tag as an impression tracking tag to the platform where you run your campaigns. For example, in DoubleClick management, set up a verification tag as an impression event tag.
To track clicks, add the click tracking URL in the platform where you run your campaigns. For example, in DoubleClick management, set up click tracking as a click event tag.
Provide the IDs and names for your campaigns, placements, and sites to your client services manager. This mapping information will be used to present names for campaigns, placements, and sites in verification reporting. (The following table contains sample data.)
Important: The customer service manager establishes the initial mapping when the tag is first generated. Afterwards, you should add new campaigns/placements/sites using the external media plan in Sizmek Advertising Suite. For more information, see Set up an External Media Plan.