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Peer39 offers verification reporting for campaigns and ads that target Peer39 categories pre-bid. A verification tag, placed in the relevant Sizmek DSP creatives, tracks impressions, viewability, clicks, and additional verification data; this data appears in the Peer39 Verification dashboard and Excel report.

This procedure includes all of the required steps to apply your verification tag in Sizmek DSP.

Important

Important: You should only apply a verification tag to a creative that is associated with an ad that targets Peer39 data.

The following is an example of an impression-tracking tag:

<script src="https://bs.serving-sys.com/Serving/adServer.bs?cn=display&c=32&pli=AAAAAAAAAA6&ord= [timestamp]&Referrer=$${site}$$&dyn_Cmp=$${campaignid}$$&dyn_Site= $${publisherid}$$&dyn_Pli=$${placementid}$$&dyn_Custom=$$$$&ebappid=$${site}$$"></script>

The following is an example of a click-tracking URL:

https://bs.serving-sys.com/Serving/adServer.bs?cn=trd&c=20&pli=AAAAAAAAAA&ord=[timestamp]&redirect=

Procedure
  1. Do one of the following:

    • For Display:

      • For impression-tracking in Sizmek DSP creative, add the verification tracking script tag in the creative in the 3rd party tracking tag field.

        ImpressionTracking-SizmekDSP.png
      • For click-tracking in an Sizmek DSP-served creative, the click-tracking URL should be set in the click-through URL before the advertiser landing page.

        ClickTracking-SizmekDSP.png

      Important

      Important: Peer39 Verification can only report clicks by verification metric when both a click tracking URL and an impression tracking tag are applied to the creative.

    • For Video: The Sizmek tag replaces the creative tag because the creative tag is already wrapped in the Sizmek tag. The wrapping tag should replace the 1st party creative (uploaded using the Excel) as the creative in the platform. (This is unlike display verification tracking in which a Sizmek tag is added as a 3rd party tag in addition to the creative tag.)

      SizmekDSPVideoApply.png
  2. Provide the IDs and names for your Sizmek DSP campaigns and ads to your Peer39 contact. This mapping information will be used to present campaign and ad names in verification reporting. (This table contains sample data.)

    Campaign ID

    Campaign Name

    Ad ID

    Ad Name

    1234

    Campaign A

    2345

    Ad 1

    1234

    Campaign A

    6789

    Ad 2

    1234

    Campaign A

    7890

    Ad 3

    5678

    Campaign B

    5263

    Ad 4

    5678

    Campaign B

    5796

    Ad 5

    5678

    Campaign B

    1286

    Ad 6

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