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Peer39 offers verification reporting for insertion orders and packages that target Peer39 categories pre-bid. A verification tag, placed in the relevant Turn creatives, tracks impressions, viewability, clicks, and additional verification data; this data appears in the Peer39 Verification dashboard and Verification report.

This procedure includes all of the required steps to apply your verification tag in Turn.

Important

Important: You should only apply a verification tag to a creative that is associated with a package that targets Peer39 data.

The following is an example of an impression-tracking tag:

<script src="https://bs.serving-sys.com/Serving/adServer.bs?cn=display&c=32&pli=XXXXXXXXXX&ord=[timestamp]&Referrer=$$$!{SITE_URL_ENC}$$&dyn_Cmp=$$$!{INSERTION_ORDER_ID}$$&dyn_Site=$$$!{INVENTORY_SOURCE_ID}$$&dyn_Pli=$$$!{PACKAGE_ID}$$&dyn_Custom=$$$$&ebappid=$$$!{APP_ID}$$"></script>

The following is an example of a click-tracking URL:

https://bs.serving-sys.com/Serving/adServer.bs?cn=trd&c=20&pli= XXXXXXXXXX&ord=[timestamp]&redirect=

Procedure

Important

Important: Before you begin, retrieve the Peer39 Verification tag from Sizmek Advertising Suite. (To generate the tag, see HOW TO: Generate a Verification Tracking Tag.)

  1. Apply the verification tag. You can use one of these options with the relevant creatives.

    3rd Party Served Creative

    • Impression Tracking

      DOC_ImpressionTracking3-Turn.png

      Click Tracking: For a 3rd party served creative, add the Click tracking tag before the click macro, in the Ad Tag Code in the creative.

      DOC_TurnClickSetup2.png

    Turn Served Creative

    DOC_Turn-ServedCreative2.png
  2. Provide the IDs and names for your Turn insertion orders and packages to your Peer39 contact. This mapping information will be used to present insertion order and package names in verification reporting. (The following table contains sample data.)

    Insertion Order ID

    Insertion Order Name

    Package ID

    Package Name

    1234

    Insertion Order A

    2345

    Package A

    1234

    Insertion Order A

    6789

    Package B

    1234

    Insertion Order A

    7890

    Package C

    5678

    Insertion Order B

    5263

    Package D

    5678

    Insertion Order B

    5796

    Package E

    5678

    Insertion Order B

    1286

    Package F

Important

Important: The customer service manager establishes the initial mapping when the tag is first generated. Afterwards, you should add new insertion orders/packages using the external media plan in Sizmek Advertising Suite. For more information, see Set up an External Media Plan.

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