HTML5 Standard Banners support the following metrics:
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click-through
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impressions
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viewability
The following table provides links to the template and demo for the HTML5 Standard Banner format.
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Template |
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Demo |
Important
Important: The size limitations listed below are according to the maximum allowed sizes in Sizmek Ad Suite (SAS). The publisher's limitations outweigh those of SAS; you should confirm with your publisher before publishing your ad.
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Maximum File Size |
Custom Interactions |
Additional Assets |
Smart Versioning |
|---|---|---|---|
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Maximum ad size <= 200 KB |
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Default image <= 200 KB |
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Workspace <= 200 KB |
Important
Important: Your publisher must be certified to run and serve HTML5 campaigns and ads. Please contact your customer success manager for more information.
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From the main menu, select Creative > Ads.
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From the toolbar, select New Ad > Blank Ad.
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In the Ad Name field, type a unique name for your ad.
Note
Note: The ad name must be unique across the campaign.
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From the Ad Format list, select Standard Banner.
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In the Creative Assets section (Main Assets tab), click Assign Asset and select an asset for the Workspace Folder. Note that this asset is limited to 200 KB (compressed file size).
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For the Default Image, click Assign Asset and select an asset for the default image.
Important
Important: To save your ad, you must select a default image.
Note
Note: By default, the workspace, which you previously selected, opens automatically. You can select a default image outside the workspace if it does not belong to another workspace.
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For Flash ads, click Assign Asset for the Banner and select an asset.
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(Advanced) In the Click-Through & Events section, type the click-through URL for the entire ad. You can also add events in the Events tab.
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In the Settings section (General tab), define the way in which the ad loads.
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For the Download mode, select one of the following:
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Instant: The ad loads when the page content loads.
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Polite: The ad loads after the page content loads.
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For the Polite download mode, select the Initial Load Asset setting:
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Transparent Preload Image: Downloads a transparent image to the placement.
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Default Image: Downloads the default image to the placement.
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To view the assets included in your ad, click the Workspace Assets tab in the Creative Assets section.
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To preview an asset, hover on the asset and click Preview.
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Click Save. The Info box reflects any changes that were made to your ad.
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