PRODUCT
Follow

This article presents the different types of categories available for each Verification data point. For each category, the grid indicates availability for the following solutions:

  • Pre-bid Targeting: Use Peer39 categories as standard targeting variables across all web pages from any supply source.

For a complete description of a particular category, click the link to open the Verification Categories Glossary.

Note

Notes:

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  • The DOC_cross_blue.jpg icon appears when the category is not available in a solution.

Ad Exposure

For a description, see Ad Exposure.

Category

Pre-Bid

Targeting

Creative

Targeting

Post-Buy

Verification Tracking

Post-Buy

Verification

(Ad Serving on

MDX2.0)

Post-Buy

Verification

(Ad Serving on Sizmek Advertising Suite)

Ad Carousel

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Ad Clutter

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Ad Collision (Same Placement)

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AdCount Low

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AdCount Medium

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AdCount High

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Brand Safety

For a description of these categories, see Brand Safety.

Category

Pre-Bid

Targeting

Creative

Targeting

Post-Buy

Verification

Tracking

Post-Buy

Verification

(Ad Serving on

MDX2.0)

Post-Buy

Verification

(Ad Serving on Sizmek Advertising Suite)

Accidents

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Alcohol

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Crime

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Death

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Disasters

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Drugs

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Firearms

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Gambling

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Mature

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Negative News

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Profanity and Hate Speech

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Tobacco

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Torrent

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War and Terror

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Context

For a description of these categories, see Context. You can click a category to see its Peer39 subcategories.

Note

Note: The names for the IAB categories and the categories in the Peer39 taxomony may differ slightly. This category names in this list represent the IAB names.

Category

Pre-Bid

Targeting

Creative

Targeting

Post-Buy

Verification Tracking

Post-Buy

Verification

(Ad Serving on

MDX2.0)

Post-Buy

Verification

(Ad Serving on Sizmek Advertising Suite)

Arts and Entertainment

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Automotive

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Business

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Career

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Education

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Environment

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Food and Beverage

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Health

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Home and Garden

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News

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Parenting and Kids

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Personal Finance

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Pets

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Real Estate

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Recreation and Games

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Reference

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Relationships

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Sciences

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Seasonal

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Sentiment

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Shopping

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Society

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Sports

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Style and Fashion

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Technology and Computing

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Travel

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Custom

Peer39 creates Custom categories to allow for specific and granular custom targeting. Custom categories can include anything from brand marketing to sensitive topics and may be requested when the required category is not already available in your account taxonomy.

To request a custom category, provide a brief description and URL examples of the content you want to target or avoid. Your account manager will review the request and advise you on how to implement the custom category. For complete information, see Custom.

Note

Note: In Verification reporting, custom categories will include all the categories in the account for all advertisers. These categories will appear by category ID (without names) to prevent exposing different advertiser strategies.

Pre-Bid

Targeting

Creative

Targeting

Post-Buy

Verification Tracking

Post-Buy

Verification

(Ad Serving on

MDX2.0)

Post-Buy

Verification

(Ad Serving on Sizmek Advertising Suite)

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Device

The Device data point allows you to verify the device type, operating system, device information, and device brand for served ads. For complete information, see Device.

Pre-Bid

Targeting

Creative

Targeting

Post-Buy

Verification Tracking

Post-Buy

Verification

(Ad Serving on

MDX2.0)

Post-Buy

Verification

(Ad Serving on Sizmek Advertising Suite)

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Fraud

For a description, see Fraud.

Category

Pre-Bid

Targeting

Creative

Targeting

Post-Buy

Verification Tracking

Post-Buy

Verification

(Ad Serving on

MDX2.0)

Post-Buy

Verification

(Ad Serving on Sizmek Advertising Suite)

Ad Stacking

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Bot Activity

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Domain Spoofing

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Event Spoofing

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Fraudulent Impressions

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Geo Spoofing

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Ghost Sites

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Suspicious Activity

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Zero Ads

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Note

Note: Sizmek follows IAB guidelines in filtering out suspicious impression or click activity likely caused by bot traffic.

Geography

The Geography data point tracks the geographic location of users at the country level, and for some countries, at lower levels such as state, province, region, and Designated Market Area (DMA). For complete information, see Geography.

Category

Pre-Bid

Targeting

Creative

Targeting

Post-Buy

Verification Tracking

Post-Buy

Verification

(Ad Serving on

MDX2.0)

Post-Buy

Verification

(Ad Serving on Sizmek Advertising Suite)

Country

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State

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DMA

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General

Category

Pre-Bid

Targeting

Creative

Targeting

Post-Buy

Verification Tracking

Post-Buy

Verification

(Ad Serving on

MDX2.0)

Post-Buy

Verification

(Ad Serving on Sizmek Advertising Suite)

Ad Starts

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Classified Impressions

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Classified Impressions with URL

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Clicks (GIVT)

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Clicks (Gross)

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Clicks (Net)

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Clicks (SIVT)

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Clicks (Valid)

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Display STR

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Impressions (GIVT)

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Impressions (Gross)

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Impressions (Net)

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Impressions (SIVT)

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Impressions (Valid)

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Impressions with URL

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Unsafe Impressions

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Video STR

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Language

The Language data point tracks the language of the page's text on which the ads appeared. Sizmek Peer39 classifies pages into 40 different languages, and can categorize actual page content in 12 languages: English, Spanish, French, German, Portuguese, Dutch, Italian, Chinese, Japanese, Turkish, Polish, and Russian. A language breakdown appears in the Summary widgets section in the Verification dashboard. Language is available across all products. For complete information, see Language.

Pre-Bid

Targeting

Creative

Targeting

Post-Buy

Verification Tracking

Post-Buy

Verification

(Ad Serving on

MDX2.0)

Post-Buy

Verification

(Ad Serving on Sizmek Advertising Suite)

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Mobile and Mobile Apps

Mobile category information is collected about the mobile device. For a description of these categories, see Mobile. Mobile App category information is collected about the apps that are present on the mobile device. For a description about these app categories, see Mobile Apps.

Category

Pre-Bid

Targeting

Creative

Targeting

Post-Buy

Verification Tracking

Post-Buy

Verification

(Ad Serving on

MDX2.0)

Post-Buy

Verification

(Ad Serving on Sizmek Advertising Suite)

Mobile App

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(Video only)

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Mobile App > Android

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(Video only)

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Mobile App > iOS

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(Video only)

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Mobile Web

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(Video only)

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Mobile Web > Android

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(Video only)

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Mobile Web > iOS

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(Video only)

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Mobile App Categories (for example, App Content, Price, Rating, and Popularity)

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Overlap Metrics

For a description of these categories, see Overlap Metrics.

Category

Pre-Bid

Targeting

Creative

Targeting

Post-Buy

Verification Tracking

Post-Buy

Verification

(Ad Serving on

MDX2.0)

Post-Buy

Verification

(Ad Serving on Sizmek Advertising Suite)

Recordable Impressions (IAB) & Ad Carousel

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Recordable Impressions (IAB) & Ad Collision (Same Placement)

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Recordable Impressions (IAB) & Ad Stacking

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Recordable Impressions (IAB) & Ghost Sites

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Recordable Impressions (IAB) & Zero Ads

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Recordable Impressions (IAB) & Player Location ATF Center

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Recordable Impressions (IAB) & Player Location ATF Side

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Recordable Impressions (IAB) & Player Location BTF

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Recordable Impressions (IAB) & Player Size Pixel Stuffing

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Recordable Impressions (IAB) & Player Size XXSmall

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Recordable Impressions (IAB) & Player Size XSmall

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Recordable Impressions (IAB) & Player Size Small

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Recordable Impressions (IAB) & Player Size Medium

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Recordable Impressions (IAB) & Player Size Large

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Recordable Impressions (IAB) & Player Size XLarge

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Viewable Impressions (IAB) & Ad Carousel

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Viewable Impressions (IAB) & Ad Collision (Same Placement)

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Viewable Impressions (IAB) & Ad Stacking

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Viewable Impressions (IAB) & Ghost Sites

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Viewable Impressions (IAB) & Zero Ads

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Viewable Impressions (IAB) & Player Location ATF Center

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Viewable Impressions (IAB) & Player Location ATF Side

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Viewable Impressions (IAB) & Player Location BTF

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Viewable Impressions (IAB) & Player Size Pixel Stuffing

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Viewable Impressions (IAB) & Player Size XXSmall

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Viewable Impressions (IAB) & Player Size XSmall

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Viewable Impressions (IAB) & Player Size Small

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Viewable Impressions (IAB) & Player Size Medium

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Viewable Impressions (IAB) & Player Size Large

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Viewable Impressions (IAB) & Player Size XLarge

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Page Quality

For a description of these categories, see Page Quality.

Category

Pre-Bid

Targeting

Creative

Targeting

Post-Buy

Verification Tracking

Post-Buy

Verification

(Ad Serving on

MDX2.0)

Post-Buy

Verification

(Ad Serving on Sizmek Advertising Suite)

Blind Inventory

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Comments

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Content Rich Environment

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Home_Index Page

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Malicious Activity Sites

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Moderated UGC

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Parked Domains

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Transparent Inventory

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UGC

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UGC>Forums

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UGC>Social Networks

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UGC>Video Photo Sharing

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Webmail

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Webmail>Premium Webmail

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Video Player

For additional information, see Video Player.

Category

Pre-Bid

Targeting

Creative

Targeting

Post-Buy

Verification Tracking

Post-Buy

Verification

(Ad Serving on

MDX2.0)

Post-Buy

Verification

(Ad Serving on Sizmek Advertising Suite)

Auto-Play

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Blind Video Player

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Click Video

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Flash Games

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Impressions with Video Start

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In-Banner Player

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Multiple Players

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Player Position

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Player Size

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Undetermined Video

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Undetermined Video - Login Page

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Weather

The Weather data point is available pre-bid for customers of Peer39 who can target weather categories just like any other category on their DSP. The only difference is that rather than page-based (like contextual categories), weather categories are based on geo-level data that Sizmek matches with the IP address of the bid request (the page requesting that someone buy the ad space). For complete information, see Weather.

Category

Pre-Bid

Targeting

Creative

Targeting

Post-Buy

Verification Tracking

Post-Buy

Verification

(Ad Serving on MDX2.0)

Post-Buy

Verification

(Ad Serving on Sizmek Advertising Suite)

Alerts (United States only)

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Conditions

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Feels Like Celsius

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Feels Like Farenheit

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Flu Activity (United States only)

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Temperature Celsius

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Temperature Farenheit

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