The Geography data point tracks the geographic location of users at the country level, and for some countries, at lower levels such as state, province, region, and Designated Market Area (DMA).

A 3rd party IP-lookup vendor, Digital Element, computes geography information for the Sizmek engine. The Geo Locations heat map and list in the Verification dashboard show the number and percentage of impressions that the engine served according to geographic area.

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