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Peer39 offers verification reporting for campaigns and line items that target Peer39 categories pre-bid. A verification tag, placed in the relevant AppNexus creatives, tracks impressions, viewability, clicks, and additional verification data; this data appears in the Peer39 Verification dashboard and Verification report.

This procedure includes all of the required steps to apply your verification tag in AppNexus.

Important

Important: You should only apply a verification tag to a creative that is associated with a campaign that targets Peer39 data.

The following is an example of an impression-tracking tag:

<script src="https://bs.serving-sys.com/Serving/adServer.bs?cn=display&c=32&pli=AAAAAAAAAA6&ord= [timestamp]&Referrer=$$${REFERER_URL_ENC}$$&dyn_Cmp=$$${CPG_ID}$$&dyn_Site= $$${SELLER_MEMBER_ID}$$&dyn_Pli=$$${CP_ID}$$&dyn_Custom=$$$$&ebappid=$$${EXT_APP_ID}$$"></script>

The following is an example of a click-tracking URL:

https://bs.serving-sys.com/Serving/adServer.bs?cn=trd&c=20&pli=AAAAAAAAAA&ord=[timestamp]&redirect=

Procedure
  1. Do one of the following:

    • For Display:

      • For impression-tracking in AppNexus creative, add the verification tracking script tag in the creative in the 3rd party tracking tag field.

        DOC_Tracking_AppNexus1.png
      • For click-tracking in an AppNexus-served creative:

        1. The click-tracking URL should be set in the click-through URL before the advertiser landing page.

          DOC_ClickURL-AppNexus1.png
        2. For click-tracking in a 3rd party-served creative, the click-tracking URL should be set up inside the ad tag code, before the relevant click macro (redirect to ad tag click macro).

        Important

        Important: Peer39 Verification can only report clicks by verification metric when both a click tracking URL and an impression tracking tag are applied to the creative.

    • For Video: The Sizmek tag replaces the creative tag because the creative tag is already wrapped in the Sizmek tag. The wrapping tag should replace the 1st party creative (uploaded using the Excel) as the creative in the platform. (This is unlike display verification tracking in which a Sizmek tag is added as a 3rd party tag in addition to the creative tag.)

      AppNexusVideoApply.png
  2. Provide the IDs and names for your AppNexus line items and campaigns to your Peer39 contact. This mapping information will be used to present line item and campaign names in verification reporting. (This table contains sample data.)

    Line Item ID

    Line Item Name

    Campaign ID

    Campaign Name

    1234

    Line Item A

    2345

    Campaign 1

    1234

    Line Item A

    6789

    Campaign 2

    1234

    Line Item A

    7890

    Campaign 3

    5678

    Line Item B

    5263

    Campaign 4

    5678

    Line Item B

    5796

    Campaign 5

    5678

    Line Item B

    1286

    Campaign 6

Important

Important: The customer service manager establishes the initial mapping when the tag is first generated. Afterwards, you should add new line items/campaigns using the external media plan in Sizmek Advertising Suite. For more information, see Set up an External Media Plan.

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