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Peer39 offers verification reporting for campaigns and strategies that target Peer39 categories pre-bid. A verification tag, placed in the relevant Centro creatives, tracks impressions, viewability, clicks, and additional verification data; this data appears in the Peer39 Verification dashboard and Verification report.

This procedure includes all of the required steps to apply your verification tag in Centro.

Important

Important: You should only apply a verification tag to a creative that is associated with a campaign that targets Peer39 data.

The following is an example of an impression-tracking tag:

<script src="https://bs.serving-sys.com/Serving/adServer.bs?cn=display&c=32&pli=ZZZZZZZZZZ&ord=[timestamp]&Referrer=$${pageUrlEnc}$$&dyn_Cmp=$${campaignGroupId}$$&dyn_Site=$${networkId}$$&dyn_Pli=$${campaignId}$$&dyn_Custom=$$$$></script>

The following is an example of a click-tracking URL:

https://bs.serving-sys.com/Serving/adServer.bs?cn-trd&c=20&pli=ZZZZZZZZZZ&ord=[timestamp]&redirect=

Procedure

Important

Important: Before you begin, retrieve the Peer39 Verification tag from Sizmek Advertising Suite. (To generate the tag, see Generate a Verification Tracking Tag.)

  1. For impression-tracking and click-tracking in Centro-served creative:

    1. Add the verification tracking script tag in the creative in the 3rd party tracking tag field.

    2. The click-tracking URL should be set in the click-through URL before the advertiser landing page.

  2. For impression-tracking and click-tracking in a 3rd party-served creative:

    1. Place the verification tracking script tag below the ad tag code.

    2. The click-tracking URL should be set up inside the ad tag code, before the relevant click macro (redirect to ad tag click macro).

    Important

    Important: Peer39 Verification can only report clicks by verification metric when both a click tracking URL and an impression tracking tag are applied to the creative.

  3. Provide the IDs and names for your Centro campaign groups and campaigns to your Peer39 contact. This mapping information will be used to present campaign group and campaign names in verification reporting. (The following table contains sample data.)

    Campaign Group ID

    Campaign Group Name

    Campaign ID

    Campaign Name

    1234

    Travel Insurance

    2345

    Peer39 Contextual

    1234

    Travel Insurance

    6789

    Peer39 Interest

    1234

    Travel Insurance

    7890

    Peer39 Keywords

    5678

    Credit Card Promotion

    5263

    Peer39 Brand Safety

    5678

    Credit Card Promotion

    5796

    Peer39 Contextual Travel

    5678

    Credit Card Promotion

    1286

    ROS non Fraud

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