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This article presents all Verification categories. To verify the data point for any category, see Verification Categories Grid.

Note

Notes:

  • The DOC_tick.gif icon appears when the category is available in a solution.

  • The DOC_cross_blue.jpg icon appears when the category is not available in a solution.

  • Depending on your level of verification, you will see either basic categories only or basic and advanced categories. This classification appears in the Notes column of the Applicable Solution table for each category.

A

Ad Carousel

This category detects when the publisher rotates several ads, within the same placement, within a certain time frame. Ad Carousel detects two or more impressions from the same placement on the same page, in the same location on the page during the same user session (for example, with no user action like refresh) within 2.5 minutes.

This category appears for In-Banner video ads.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Ad Clutter

This category detects when too many ads appear on a web page. Although all ad placements might be viewable above the fold, ad clutter reduces how the ad is noticed and the ad impact, since each ad competes for user attention. This category appears as Ad Clutter in the verification dashboard and reporting.

This category appears for In-Banner video ads.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Ad Collision (Same Placement)

(Formerly called Multi Burn) This category detects when two or more impressions from the same placement appear in multiple locations on the page simultaneously. In this case, the user gets multiple exposures to the placement at the same time. This category appears as Ad Collision (Same Placement) in the verification dashboard and reporting.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

AdCount Low

Identifies the number of ads on each page. The Low measurement is from one to three ads.

Sizmek reviews thousands of domains across the web and models their page structure, regardless of the ad server that serves the actual ads.

The model includes only domains/subdomains/sections in which the page structure is consistent and displays the same amount of ad placements.

This ad exposure attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

AdCount Medium

Identifies the number of ads on each page. The Medium measurement is from four to six ads.

Sizmek reviews thousands of domains across the web and models their page structure, regardless of the ad server that serves the actual ads.

The model includes only domains/subdomains/sections in which the page structure is consistent and displays the same amount of ad placements.

This ad exposure attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

AdCount High

Identifies the number of ads on each page. The High measurement is seven ads or more.

Sizmek reviews thousands of domains across the web and models their page structure, regardless of the ad server that serves the actual ads.

The model includes only domains/subdomains/sections in which the page structure is consistent and displays the same amount of ad placements.

This ad exposure attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Ad Stacking

Ad Stacking is a common fraud technique in which the publisher places multiple ads on top on each other in a single ad placement; only the top-most ad is viewable. Sizmek defines Ad Stacking when 100% of an ad is covered for at least one millisecond and is not 100% transparent. The platform detects Ad Stacking for display ads and In-Banner video ads; Ad Stacking information appears in verification reports.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Ad Starts

The number of times the user's environment (browser/player) loaded the ad, with a maximum of one ad start per impression.

Ad Starts is measured differently across different channels:

  • Image: Sizmek triggers the Ad Starts event when the image loads completely.

  • Flash: If the browser permits, Sizmek reports Ad Starts when the second frame is played, otherwise it reports Ad Starts as soon as the flash is played.

  • HTML5: Sizmek triggers the Ad Start event when the main iFrame loads completely.

This category appears as Ad Starts in Sizmek reports.

Calculation:

DOC_AdStarts.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Auto-Play

Determines whether the video was set to auto-play when loading.

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Average Screen Share

(Display only) The average percentage of the browser window that was occupied by the ad while the ad was viewable. This category appears for In-Banner video ads.

Calculation:

DOC_AverageScreenShare.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification report, Reporting

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification report, Reporting

Average Viewability Duration

The average amount of time (in seconds) the ad was viewable based on viewability thresholds.

Calculation:

DOC_AverageViewableDuration.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Average Viewability Duration (Advertiser)

The average amount of time (in seconds) the ad was viewable based on the advertiser's viewability thresholds.

Includes display and VPAID ad formats.

Calculation:

DOC_AverageViewableDuration-Advertiser.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Average Viewability Duration (Agency)

The average amount of time (in seconds) that the ad was viewable based on the agency's viewability thresholds.

Includes display and VPAID ad formats.

Calculation:

DOC_AverageViewableDuration-Agency.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Average Viewable Surface Area

(Display only) The average percentage of the ad surface that could actually have been seen by active users.

Calculation:

DOC_AverageViewableSurfaceArea.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

B

Blind Inventory

Blind Inventory category includes referrer URLs that have been passed through multiple ad networks and have been masked or buried within iFrames. Blind Inventory identifies URLs where a domain or page URL could not be extracted.

This quality attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Blind Video Player

Blind Video Players detect pages that contain content video players. The URL for these pages have been masked or buried within iFrames, preventing visibility into the actual web page where the video player appeared. In these cases, since the page URL could not be extracted, the Verification algorithm could not detect how the video actually appeared, and other video categories, like size or location, will not be available.

This category can also be returned for VPAID impressions that are deemed In-Banner video.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification (Ad serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Bot Activity

Activity-based category that identifies automated behavior.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_cross_blue.jpg

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

C

Classified Impressions

(Display only) The number of served impressions for which Verification classification or Viewability information was available. For an impression to be classified, it must have at least one of the following category types:

Category

Sizmek Platform

Sizmek Ad Suite

Ad Exposure

DOC_cross_blue.jpg
DOC_tick.gif

Ad Fraud

DOC_tick.gif

(except Ad Stacking)

DOC_tick.gif

Brand Safety

DOC_tick.gif
DOC_tick.gif

Context

DOC_tick.gif
DOC_tick.gif

Language

DOC_cross_blue.jpg
DOC_tick.gif

(except for unknown languages)

Page Quality (except for Blind Inventory category)

DOC_cross_blue.jpg
DOC_tick.gif

Viewability

DOC_cross_blue.jpg
DOC_tick.gif

This is the numerator for the Display STR% calculation in the Verification dashboard.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Classified Impressions with URL

(Video only) The number of video impressions with a URL which were classified with at least one video category.

This is the numerator for the Video STR% calculation in the Verification dashboard.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Click Video

Identifies pages with a video player that is loaded on the page in a non-standard format.

Verification reports include additional player attributes, such as size, location, and auto-play, when the Sizmek engine detects Click Video.

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Clicks (GIVT)

(Display and Video) Clicks marked as general invalid traffic (GIVT) according to the MRC Guidelines. For more information, see Filtration System.

Note

Note: Only the first click is counted; additional clicks are counted as interactions.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_cross_blue.jpg

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Clicks (Gross)

(Display and Video) Total number of clicks. For campaigns with Basic Verification, this number is equal to the sum of Net and GIVT clicks. For campaigns with Advanced Verification, this number is equal to the sum of Valid, GIVT, and SIVT clicks.

Note

Note: Only the first click is counted; additional clicks are counted as interactions.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_cross_blue.jpg

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Clicks (Net)

The total number of clicks on an ad.

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Note

Note: Only the first click is counted; additional clicks are counted as interactions.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Clicks (SIVT)

(Display and Video) Clicks marked as sophisticated invalid traffic (SIVT) according to the MRC Guidelines. For more information, see Filtration System.

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Note

Note: Only the first click is counted; additional clicks are counted as interactions.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Clicks (Valid)

The total number of clicks on an ad, not including GIVT and SIVT.

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Note

Note: Only the first click is counted; additional clicks are counted as interactions.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Comments

Comments identifies pages that contain an area to leave user comments. Pages may or may not actually include comments.

This quality attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Content Rich Environment

Content Rich Environment includes pages that are rich with text.

This quality attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Cost per Viewable Second

Average cost for each viewable second based on viewability thresholds.

Calculation:

DOC_CostPerViewableDuration.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

CTR (Clickthrough Rate)

The percentage of clicks out of served impressions.

Calculation:

CTR2019.png

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

D

Display STR (See-through Rate)

(Display only) Percentage of served impressions for which Verification classification is available. See Classified Impressions for a list of category types included for classification.

This category appears as Display STR in Verification reports.

Calculation:

DOC_DisplaySTR-Verif.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Domain Spoofing

This category represents the number of impressions for which there is a discrepancy between the DSP URL and the Sizmek-detected URL.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_cross_blue.jpg

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

E

eCPMv

The actual cost of 1,000 viewable impressions based on viewability thresholds.

Calculation:

DOC_eCPMv.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Effective Impressions

Effective Impressions is a unique category that is enabled for an account. For this category , you define a rule that detects impressions which meet conditions related to Viewability, Geo, Brand Safety, or Video Start; the new category detects deduplicated impressions that fit your rule condition. You can select this category from the General section in the Verification dashboard and see it in the Categories list in the Verification export report.

Important

Important: To activate this feature, please contact your Sizmek customer success manager.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Event Spoofing

This category identifies invalid traffic that originated from sessions that were recorded and played repeatedly.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_cross_blue.jpg

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

F

Failed Video Analysis

There was a timeout, or other abnormal termination, that prevented complete analysis of the URL page. For more information, see Undetermined Video.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Flash Games

Identifies if the page in which the ad appeared contains a flash game. If an In-stream ad is served to such a page, it typically plays before the game starts.

Verification reports include additional player attributes, such as size, location, and auto-play, for Flash players as they include for Video players.

This category appears for In-Banner video ads.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Fraudulent Impressions

Identifies impressions that were classified with at least one of the fraud categories or ad-stacking impressions (from ad exposure), and excludes overlap between impressions that were classified with multiple fraud categories.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

G

Geo Spoofing

This category identifies invalid traffic that originated from location fraud (traffic served outside of your location targeting) as a result of routing through proxy servers. For example, a user in China viewing ads on a US website via a proxy server.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_cross_blue.jpg

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Ghost Sites

The Ghost Sites category identifies suspected fraudulent (bot) traffic from sites that are entirely non-human.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_tick.gif

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

H

Home_Index Page

Home_Index Page includes homepages and index pages which are either the main page or a main portal page of a site. This includes inner pages that are portals to deeper sections in the site. For example, http://www.nytimes.com/ is a homepage and http://www.nytimes.com/pages/national/index.html is an index page on the same site. These pages are typically highly trafficked and prominent locations on a site.

This quality attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

I

Impressions (GIVT)

(Display and Video) Impressions marked as general invalid traffic according to the MRC Guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating GIVT impressions. For more information, see Filtration System.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_cross_blue.jpg

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Impressions (Gross)

(Display and Video) Total number of impressions. For campaigns with Basic Verification, this number is equal to the sum of Net and GIVT impressions. For campaigns with Advanced Verification, this number is equal to the sum of Valid, GIVT, and SIVT impressions (including rich media, standard, and default impressions). For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating Gross Impressions.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_cross_blue.jpg

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Impressions (Net)

(Display and Video) Total number of impressions that were not identified as GIVT. For more information, see Filtration System. For campaigns with Advanced Verification, users can see the Net portion of the traffic divided into Valid and SIVT. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating Net Impressions.

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving onSizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Impressions (SIVT)

(Display and Video) Impressions marked as sophisticated invalid traffic according to the MRC Guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System.

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Impressions (Valid)

(Display and Video) Total number of impressions that were not identified as GIVT or SIVT. For more information, see Filtration System.

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Impressions with URL

The number of video impressions where a URL is available. The verification engine can capture the URL, but not necessarily classify it with one or more verification categories.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Impressions with Video Start

The number of impressions with at least one instance of a user starting to play video. This Unique category can only be fired once per user, per session.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

In-Banner Video Player

A VPAID video ad that plays in a separate In-Banner placement and not in the main video player. This does not represent a classic pre-roll, mid-roll, or post-roll video ad that plays in an In-Stream video.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

L

Login Page

The system detected a video on a login page, which requires a login to confirm. For more information, see Undetermined Video.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

M

Malicious Activity Sites

This attribute identifies sites involved in malicious activity. Example sites include:

  • sites affiliated to browser hijackers, which cause fraudulent ads to appear on a page or forces homepage redirects

  • sites that install adware, malware, or toolbars

  • search engines that serve fraudulent ads using ad injection

  • sites that install Trojans or viruses

  • sites with excessive popups or attack pages

This quality attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Mobile App

Total number of mobile impressions that ran in a mobile application.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Mobile App > Android

Total number of mobile impressions that ran in an Android mobile application.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Mobile App > iOS

Total number of mobile impressions that ran in an iOS mobile application.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Mobile In-App Categories

Categories that Verification uses to classify mobile apps for advertisers. For more information, see Mobile App Categories.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_cross_blue.jpg

Advanced, Verification dashboard and report

Mobile Web

Total number of mobile impressions that ran in a mobile web browser.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Mobile Web > Android

Total number of mobile impressions that ran in a mobile web browser on Android.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Mobile Web > iOS

Total number of mobile impressions that ran in a mobile web browser on iOS.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Moderated UGC

UGC sites that state in their terms and services agreement that they have the right to remove inappropriate content from their site; they are not obligated to remove this content.

This quality attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Multiple Players

Indicates if the page where the In-stream ad appeared contains more than one video player.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

N

Non-Content Video

The system detected a video on a URL page that normally does not contain an In-stream video player. For more information, see Undetermined Video.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

P

Parked Domains

Parked Domains are pages that act as placeholders for domains which are registered and offered for sale. There is very little content on these pages and a lot of ad spec. Advertisers often want to prevent their ads from appearing on such pages.

This quality attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Player Position

Indicates where the video player appears when the page loads (above or below the fold, in the center, or on the side). This category uses relative margins (percentages) of user screen size to determine position.

In Sizmek reports, this category appears as one of the following:

  • ATF Center

  • ATF Side

  • BTF

(ATF = Above the Fold; BTF = Below the Fold)

Available for VAST (non-interactive) and VPAID (interactive) ad formats.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving onSizmek Ad Suite

DOC_tick.gif

Advanced, Verification dashboard and report

Player Size

The size of the video player, obtained directly from the creative/shell: (Measurements are in pixels.)

Size

Equal to or Greater than

Less than

Appears in Sizmek reports

Pixel Stuffing

1x1

Pixel Stuffing

Extra Extra Small

2x2

150

XXS

Extra Small

150x150

300x250

XSmall

Small

300x250

400x225

Small

Medium

400x225

600x337

Medium

Large

600x337

800x450

Large

Extra Large

800x450

XLarge

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

R

Recordable Impressions (Advertiser)

The number of impressions successfully measured for advertiser viewability evaluation purposes. Only Advanced verification campaigns have the ability to set advertiser-specific thresholds. Therefore, this category will only include the total recordable impressions from Advanced campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Recordable Impressions (Agency)

The number of impressions successfully measured for agency viewability evaluation purposes.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Recordable Impressions (IAB)

The number of impressions successfully measured for viewability evaluation purposes according to the MRC Guidelines.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Recordable Rate (Advertiser)

The percentage of impressions, out of the total number of loaded ads, that were successfully recorded for viewable impressions evaluation purposes for the advertiser.

Note

Note: Not all impressions can be recorded successfully.

Calculation:

DOC_RecordableRate-Advertiser-Verif.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Recordable Rate (Agency)

The percentage of impressions, out of the total number of loaded ads, that were successfully recorded for viewable impressions evaluation purposes for the agency.

Note

Note: Not all impressions can be recorded successfully.

Calculation:

DOC_RecordableRate-Agency-Verif.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Recordable Rate (IAB)

The percentage of impressions, out of the total number of loaded ads, that were successfully recorded for viewable impressions evaluation purposes during IAB threshold data collection.

Note

Note: Not all impressions can be recorded successfully.

Calculation:

DOC_RecordableRate-IAB-Verif.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

S

STR (See-through Rate)

Percentage of served impressions for which Verification classification is available. See Classified Impressions for a list of category types included for classification.

This category appears as STR in Verification reports.

Calculation:

STR.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Suspicious Activity

This category identifies impressions that were redirected from a domain that Sizmek has classified as a Ghost Site. These impression were previously counted in Impressions (SIVT).

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

T

Transparent Inventory

Transparent Inventory identifies pages that are transparent and can be classified by Verification, but avoids Blind Inventory that Verification could not classify because the web page was not transparent.

This quality attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

U

UGC

User-generated content sites that are not moderated, including, but not limited to, memes and humor sharing sites, files sharing, wikis, podcasts, and blogs.

This quality attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

UGC > Forums

This category contains pages to forums or message boards, which are online discussion sites where people can hold conversations by posting messages. The messages can be archived and contain moderated or un-moderated content.

This quality attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

UGC > SocialNetworks

UGC sites in which users manage their profiles, connect with friends, and can actively post content, photos, or videos.

This quality attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

UGC > VideoPhotoSharing

UGC sites in which users upload photos or videos to share with family, friends, and random strangers. A few examples include flickr, YouTube, and ebaumsworld.

This quality attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Undetermined Video

The platform categorizes In-stream ads as Undetermined Video in the following circumstances:

  • Non Content Video: The system detected a video on a URL page that normally does not contain an In-stream video player.

  • Login Page: The system detected a video on a login page, which requires a login to confirm.

  • Failed Video Analysis: There was a timeout, or other abnormal termination, that prevented complete analysis of the URL page.

  • Undetermined Video: Based on the URL, the system could not determine if there was a video on the page.

The platform minimizes timeouts and technical limitations that hinder video categorization coverage, yielding more accurate statistics for the other video categories such as Blind Player and Player Size. However, in cases where the undetermined video classification is higher than expected, you can contact Support and request URL samples from the last seven days.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Undetermined Video-Login Page

Identifies pages that are password-protected; as a result, Verification could not verify a video on the page.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Unsafe Impressions

Number of impressions that were classified with at least one Brand Safety category. This category considers all Brand Safety categories, excluding overlap. The percentage is calculated from served impressions.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_tick.gif

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

V

vCTR

The clickthrough rate for viewable impressions.

Calculation:

DOC_vCTR.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Video Start

Identifies when the player renders the first video frame. This category appears for In-Banner video ads.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Video STR (See-through Rate)

(Video only) The percentage of impressions with a URL for which the video classification was available.

Calculation:

DOC_VideoSTR--Verif.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Viewability Rate Advertiser (Net)

The percentage of viewable impressions (Net), filtered for General Invalid Traffic, based on the advertiser's viewability thresholds, out of recordable impressions. Only Advanced verification campaigns have the ability to set advertiser-specific thresholds. Therefore, the rate of viewable impressions by advertiser is only calculated out of the total recordable impressions that are from Advanced campaigns.

Calculation:

ViewabilityRate-AdvertiserNet.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Viewability Rate Advertiser (SIVT)

The percentage of viewable fraudulent impressions (SIVT), according to Sophisticated Invalid Traffic filters, based on the advertiser's viewability thresholds, out of recordable impressions. Only Advanced verification campaigns have the ability to set advertiser-specific thresholds. Therefore, the rate of viewable impressions by advertiser is only calculated out of the total recordable impressions that are from Advanced campaigns.

Calculation:

ViewabilityRate-AdvertiserSIVT.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Viewability Rate Advertiser (Valid)

The percentage of viewable impressions (Valid), filtered for General and Sophisticated Invalid Traffic, based on the advertiser's viewability thresholds, out of recordable impressions. Only Advanced verification campaigns have the ability to set advertiser-specific thresholds. Therefore, the rate of viewable impressions by advertiser is only calculated out of the total recordable impressions that are from Advanced campaigns.

Calculation:

ViewabilityRate-AdvertiserValid.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Viewability Rate Agency (Net)

The percentage of viewable impressions (Net), filtered for General Invalid Traffic, based on the agency's viewability thresholds, out of recordable impressions.

Calculation:

ViewabilityRate-AgencyNet.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Viewability Rate Agency (SIVT)

The percentage of viewable fraudulent impressions (SIVT), according to Sophisticated Invalid Traffic filters, based on the agency's viewability thresholds, out of recordable impressions.

Calculation:

ViewabilityRate-AgencySIVT.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Viewability Rate Agency (Valid)

The percentage of viewable impressions (Valid), filtered for General and Sophisticated Invalid Traffic, based on the agency's viewability thresholds, out of recordable impressions.

Calculation:

ViewabilityRate-AgencyValid.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Viewability Rate IAB (Net)

The percentage of viewable impressions (Net), filtered for General Invalid Traffic, based on IAB viewability thresholds, out of recordable impressions.

Calculation:

ViewabilityRate-IABNet.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Viewability Rate IAB (SIVT)

The percentage of viewable fraudulent impressions (SIVT), according to Sophisticated Invalid Traffic filters, based on IAB viewability thresholds, out of recordable impressions.

Calculation:

ViewabilityRate-IABSIVT.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Viewability Rate IAB (Valid)

The percentage of viewable impressions (Valid), filtered for General and Sophisticated Invalid Traffic, based on IAB viewability thresholds, out of recordable impressions.

Calculation:

ViewabilityRate-IABValid.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Viewable CPA (vCPA)

The average cost per action from viewable impressions, which reflects the viewable media cost based on the advertiser or agency's viewability thresholds.

Calculation:

DOC_vCPA.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Viewable CPC (vCPC)

The average cost per click from viewable impressions, which reflects the viewable media cost based on the advertiser or agency's viewability thresholds.

Calculation:

DOC_vCPC.png
Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Viewable Impressions Advertiser (Net)

All impressions that passed GIVT filtering based on the advertiser’s viewability thresholds.

Includes display and VPAID ad formats.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Viewable Impressions Advertiser (SIVT)

All impressions, based on the advertiser’s viewability thresholds, that were labeled as fraud risk using Sizmek's advanced fraud filtering. Note that this category is only available for campaigns using Advanced Verification Collection Mode.

Includes display and VPAID ad formats.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Viewable Impressions Advertiser (Valid)

All impressions, based on the advertiser’s viewability thresholds, that passed GIVT filtering and have not been labeled as fraud risk using Sizmek's advanced SIVT fraud filtering (where used).

Includes display and VPAID ad formats.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Viewable Impressions Agency (Net)

All impressions that passed GIVT filtering based on the agency’s viewability thresholds.

Includes display and VPAID ad formats.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Viewable Impressions Agency (SIVT)

All impressions, based on the agency's viewability thresholds, that were labeled as fraud risk using Sizmek's advanced fraud filtering. Note that this category is only available for campaigns using Advanced Verification Collection Mode.

Includes display and VPAID ad formats.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Viewable Impressions Agency (Valid)

All impressions, based on the agency's viewability thresholds, that passed GIVT filtering and have not been labeled as fraud risk using Sizmek's advanced SIVT fraud filtering (where used).

Includes display and VPAID ad formats.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Viewable Impressions IAB (Net)

All impressions that passed GIVT filtering, successfully measured for viewability evaluation purposes according to the MRC Guidelines.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Viewable Impressions IAB (SIVT)

All impressions, successfully measured for viewability evaluation purposes according to the MRC Guidelines, that were labeled as fraud risk using Sizmek's advanced fraud filtering. Note that this category is only available for campaigns using Advanced Verification Collection Mode.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Viewable Impressions IAB (Valid)

All impressions, based on MRC Guidelines, that passed GIVT filtering and have not been labeled as fraud risk using Sizmek's advanced SIVT fraud filtering (where used).

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

W

Wastage Impressions

Wastage Impressions is a unique category that is enabled for an account. For this category , you define a rule that detects impressions which meet conditions related to Viewability, Geo, Brand Safety, or Video Start; the new category detects deduplicated impressions that fit your rule condition. You can select this category from the General section in the Verification dashboard and see it in the Categories list in the Verification export report.

Important

Important: To activate this feature, please contact your Sizmek customer success manager.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Basic, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Basic, Verification dashboard and report

Webmail

Webmail contains various login pages for web-based email access. It is an email service offered through a specific website.

This quality attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Webmail > Premium Webmail

Premium webmail inventory including Yahoo, AOL, Microsoft, and Google webmail pages.

This quality attribute appears for both display and video campaigns.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_cross_blue.jpg

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

Z

Zero Ads

Zero Ads identifies sites that do not contain ad placements. Ad impressions that are served to these URLs are generated by ad injection, malware, or another fraudulent method. Examples of sites with Zero Ads may include government websites or subscription-based websites.

Applicable Solution

Solution

Applies

Notes

Creative Targeting

DOC_tick.gif

Post-Buy Verification

(Ad Serving on the Sizmek platform)

DOC_tick.gif

Advanced, Verification dashboard and report

Post-Buy Verification

(Ad Serving on Sizmek Ad Suite)

DOC_tick.gif

Advanced, Verification dashboard and report

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