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Overview

The Context data point shows how many impressions in your campaign appeared alongside contextual information classified into any of the 40 categories, such as Education or Real Estate.

To ensure that your ads run in the context that you intend, you can do the following:

  • Before you implement a media buy, determine which types of context your target audience is most likely to view.

  • In programmatic environments, use contextual targeting and content categories to find better-performing inventory.

  • Look for trends to see if sites with particular content types are more likely to generate higher viewability or performance metrics.

Contextual Categories

These are the contextual categories that the Verification feature recognizes. Click a category to see its contextual subcategories.

Important

Important: All of the contextual subcategories are available for post-buy verification.

Note

Note: Verification contextual categories represent top-level categories in the IAB taxonomy.

Arts and Entertainment

Content on general culture and entertainment (performing arts, theater), TV, and horoscopes.

Subcategory

Examples

Awards Shows

Academy awards, Grammy Awards, MTV Video Music Awards

Books and Literature

Reviews and recommendations on books, authors, poetry

Celebrities

Public entertainment personas, including celebrity gossip and style

  • Royal Baby - pregnancy of Kate Middleton, Prince William, and the birth of the royal baby

Comics and Animation

Comic books, animated TV shows, comic strips

Dining Out

Restaurant reviews, trends, best deals

Movies and Videos

Movies in theaters, DVD sales, reviews

Music

New music, artists, events

Online Graphics and Themes

Wallpapers, avatars, screen savers

Satirical News

Spoof legitimate news outlets to make a joke or satirical statement

Television

TV shows, series, reviews, releases, announcements

Visual Arts

Exhibits in museums/galleries, concerts, opera, ballet

Automotive

Content that discusses any automotive-related issues. This top-level category includes sublevels and additional items may be specific to companies and organizations involved in the design, development, manufacture, marketing, and selling of vehicles.

Subcategory

Examples

Buying and Selling

Selling cars, consumer reports, market trends

Insurance

Auto insurance for cars and trucks, consumer-related analysis

Maintenance

How-to tips, preventive maintenance

Manufacturers

Content about auto manufacturers

  • Acura

  • Audi

  • BMW

  • Buick

  • Cadillac

  • Chrysler

  • Dodge

  • Ford

  • GMC

  • Honda

  • Infiniti

  • Jaguar

  • Kia

  • Land Rover

  • Lexus

  • Lincoln

  • Mazda

  • Mercedes-Benz

  • Mitsubishi

  • Nissan

  • Porche

  • Scion

  • Smart

  • Subaru

  • Toyota

  • Volkswagen

  • Volvo

Vehicles

Model types like hybrids, luxury cars, minivans

  • Vehicles: Hybrids

  • Vehicles: Luxury Cars

  • Vehicles: Minivans

  • Vehicles: Motorcycles

  • Vehicles: Passenger Cars

  • Vehicles: Sports Cars

  • Vehicles: SUVs

Business

General content on Business and Economics. This content includes news, blogs, commentary on any business or manufacturing sector, media, advertising, trade, and similar topics. It also includes economic news in the U.S. and market coverage, reports on the labor market, and other economic indicators.

Subcategory

Examples

Agriculture

Farming equipment and conditions, agricultural economics, animals

Economic Crisis

Stock market crash, job losses, recession

Economics

Analysis, academic discussions

Small Business

Franchises, start-ups, marketing

Career

Content about employment, jobs seekers, the job market, career planning, career advice, hiring trends (for example, how to perform well, how to advance and/or succeed at the workplace), trends in the workplace, and how to deal with office life. Also includes grade school-related professional courses and information on working towards a career.

Education

Teaching and education content at all levels: preschool through college or university, education news, trends, public discussions, informational sites and financing education.

Environment

Content on energy, climate change, green living, pollution, endangered species, political discussions, and policies related to the environment including products and businesses.

Subcategory

Examples

Conservation

Tips to conserve resources, information on meet-up groups and organizations that focus on conservation

Energy

Environmentally-friendly energy consumption, green alternatives (for example, fossil fuels and hybrid cars)

Global Warming

Global warming and climate change along with ways to reduce environmental impact

Green Living

Tips for green living, green lifestyles, and green Earth-friendly products

Food and Beverage

General Food & Beverage content such as reviews, food experiences, and food history.

Subcategory

Examples

Alcoholic Drinks

Recipes, wine tasting, new drinks in the market

Baking

Recipes, advice, equipment

Cooking

Equipment, recipes, advice

Healthy Eating

Recipes, advice, articles

Recipes

Recipes for cooking and baking all types of dishes and foods across cultures

Vegetarian

Meat alternatives, nutrition

Health

General content about health and well-being. For example, the health of a certain population, people being more aware of their health, ways to prevent sickness, and ways to improve your health.

Subcategory

Examples

Conditions and Diseases

Information and treatment options

  • Allergies

  • Cancer

  • Heart Disease

Dental

Oral health, dentists/orthodontists, avoid cavities

Diet and Fitness

Exercise, lose weight, success stories

Men

Diseases, male-only conditions

Mental

Psychological or psychiatric conditions, medicine, therapy

Optical

Vision, diseases, surgery

Sexual Health

STDs, treatment, conditions

Treatment

Prescriptions, over-the-counter drugs, homeopathic remedies

Women

Yeast infections, female reproduction, breast cancer

Home and Garden

Content about maintaining, designing, decorating, home and garden, interior design, home repair and improvement, gardening, furniture, and architecture.

Subcategory

Examples

Cleaning and Laundry

Products, how-to tips

Decorating

Home design, organization, seasonal decor

Do It Yourself

Building/modifying/repairing, decorating

Home Theater

TVs, speakers, DVD/Blu-ray players

Lawn and Garden

Care and maintenance, products, tips, tools

Remodeling & Construction

Room extensions, makeovers, fixtures

News

General content that includes the following subcategories (with examples):

Subcategory

Examples

Accidents

Vehicle, physical accidents, and accidents at work or during leisure

Africa and the Middle East

Regional news and current events specific to Africa and the Middle East

Asia Pacific

Regional news and current events specific to Asia Pacific

Australia and New Zealand

Regional news and current events specific to Australia and New Zealand

Commuting

Traffic information, rail and road news, maps

Crime

Crime and/or wrongdoing against humans, property, or companies

Disasters

Naturally occurring disasters and/or forces of nature that cause damage and/or pain, usually involving casualties

Europe

Regional news and current events specific to Europe

Government

Laws, bills, elections

Health Care

Policies, law reformation, FDA

Latin America

Regional news and current events specific to Latin America

Local

Current events specific to a localized area

Negative News

Content about Crime, Accidents, Death, Police, Military, Disasters, or Terror

Politics

Government activities, party activities, elections

Transportation

Safety-related content, traffic, modes of transportation

US and Canada

Regional news and current events specific to the USA and Canada

War and Terror

Terrorism, terrorists, and terror attacks

Weather

Upcoming storms and natural disasters

Parenting and Kids

General content that provides advice to parents on how to manage their household and family activities and may not be covered by a specific sublevel category.

Subcategory

Examples

Babies

Activities, health-related content, developmental information

Pregnancy

Stages, risks, prenatal care

Personal Finance

Content about individual or family monetary decisions. It addresses the ways in which individuals or families obtain, budget, save, and spend monetary resources over time, considering various financial risks and future life events.

Subcategory

Examples

Credit and Loans

Automotive, education, home

Insurance

Health, life

Investing

ETFs, Forex, Retirement Planning, Stocks

Taxes

Filing, planning, laws

Pets

Content that discusses any animal as a pet, such as a dog, cat, or hamster. Advice on taking care of the animal and best practices for maintaining a healthy happy pet. Includes retail stores and where to buy proper equipment and supplies.

Real Estate

Content about buying, selling, leasing, and renting property: residential, commercial or office space. It also covers general trends in the housing market, pricing, and how-to guides for brokers, buyers, or renters.

Recreation and Games

Content about games (including board games and video games), theme parks, toys, hobbies, and outdoor recreation.

Subcategory

Examples

Gambling

Online gambling, casinos, lottery

Hobbies and Interests

Collecting, crafting, restoration/DIY

Genealogy

Lineage and ancestry, family trees, genealogy software

Online Games

Online gaming sites like flash games or emoticons

Reference

Contains page-level search and information content such as google.com, ask.com, Wikipedia, AOL, Yahoo, MSN, dictionary.com, and about.com.

Subcategory

Examples

Maps

Content that offers maps and directions

Relationships

Content surrounding family, friends, dating, wedding, marriage, communities, social activities, and celebrations.

Subcategory

Examples

Singles and Dating

Online dating, love advice

Weddings

Planning, catering, flowers, clothing, traditions

Sciences

Content surrounding the many social science and science categories.

Subcategory

Examples

Astronomy

Stars, planets, galaxies

Biology

Genetics, anatomy, evolution

Botany

Ecology, plant genetics, plant biochemistry

Shopping

Content about general shopping information or retail trends. Includes shopping sites that offer users coupons in any category or content that discusses consumer trends in using coupons.

Society

General content on Society and Society groups, cultural events, holidays and celebrations, religion, law, and ethics.

Subcategory

Examples

Occult

Seance, paranormal, ghosts, pagan

Holidays and Celebrations

Tips for entertaining, recipes, gifts

Law and Ethics

Legal services, lawsuits, trials

Religion and Spirituality

Opinions, texts, guidance

Sports

General content about tournaments, events, athletes, players, professionals in sports, equipment, and general sporting goods that cannot be classified in any of the following categories:

Subcategory

Examples

Baseball

Strategies, leagues, athletes

Basketball

Tournaments, equipment, leagues

Boxing

Matches, techniques, athletes

Cricket

Teams, tournaments, rules

Cycling

Races, biking tips, bicycle upkeep

Football

Teams, games, positions

Golf

Tours, scoring, golfers

Hockey

Games, teams, tactics

Horse Racing

Jockeys, trainers, pedigree

Motorsports

Kart, boat, snowmobile, auto racing

Olympics

Athletes, events, schedules, medals

Outdoor Recreation

Camping, hiking, fishing/hunting

Rugby

Teams, positions, equipment

Running

Events, health benefits, techniques

Soccer

Games, players, league rules

Surfing

Competitions, culture, waves

Swimming and Diving

Competitions, participants

Tennis

Matches, players, shots

Winter Sports

Skiing, sporting goods, accessories

Wrestling

Matches, wrestlers, rankings

Style and Fashion

Content about trends that relate to clothing, accessories and beauty; this may also include content about celebrity styles and trends.

Subcategory

Examples

Beauty

Products, tutorials, product reviews

Body Art

Tattoos, body painting, piercings

Clothing and Accessories

Hand bags, scarfs, jewelry

Cosmetics

Products, application, reviews

Hair Care

Treatment, reviews on hair products

Skin Care

Creams, ointments, lotions

Technology and Computing

Content that includes several different technical subcategories as well as general content about technology and technological products. This category contains all sub-level categories and additional information on new technology, products, or inventions.

Subcategory

Examples

Android

Products, reviews, announcements

Apple

Products, reviews, announcements

Cameras and Camcorders

Reviews, lenses, tutorials

Cloud Computing

File sharing, cloud service for business or private use

Hardware and Software

Applications, languages, advice on hardware

Enterprise Computing

File-sharing software, Microsoft Outlook

Green Tech

Solar power devices, turbines, electric vehicles

Home Entertainment

Home theaters, audio equipment, headphones

Mobile

PDAs, Bluetooth, car accessories

Video Games

TV, computers, hand-held devices

Web and Graphic Design

Development, logo design, typography

Travel

Content about traveling and tourism for leisure or business purposes. Travel trends, destinations, travelers' personal experiences, popular vacation reviews, recommendations on where to travel and information on travel destinations such as economic status and local growth. Also includes information on ways to travel such as cruise, car, plane, or train information.

Subcategory

Examples

Air

Airlines, business and consumer reviews

Car Rental

Rental companies, market trends, consumer reviews

Cruise

Cruise lines and customer reviews

Destinations

Flights, hotels, car rental, package deals

  • Europe

  • Florida

  • Hawaii

  • Las Vegas

  • New York

  • Southern California

Hotels and Accommodation

Reservation portals, reviews, recommendations

New York

Vacation, hotels, cultural events

Theme

Adventure, beach, winter, family travel

Theme Parks

Attractions, rides, events

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