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Overview

Sizmek Ad Suite (SAS) offers advanced mobile app reporting that classifies all of your delivered impressions according to the categories that you select, including subject matter or popularity ratings. Mobile Apps categories' algorithm is based on the app content that is available in the app store; it is not based on the specific content that you see in the app while the ad is running.

Mobile App Attributes

You can report apps by the following attributes:

  • Category: Report mobile apps impressions based on over 30 genres such as Business, Entertainment, Finance, Food & Drink, Health & Fitness, Music & Audio, News & Magazines, Social, Sports, and Travel. The data is available for apps that self-report to the relevant app stores.

  • Sub-Category: There is a new set of categories that are based on app store-provided second-level categories. (Note that this information is limited to apps that provide second-level categories, such as Mobile Apps > Mobile Games Apps > Adventure Games.)

  • Mobile Brand Safety (Negative Apps): Sometimes,mobile apps contain content that is not safe to your brand. However, the content advisory rating offered by app stores is often inaccurate and can result in flagging perfectly safe apps as unsafe. SAS uses all obtainable data about each app, including the name and description, to accurately differentiate apps that are safe from the ones that are negative, which may threaten your brand's safety.

  • Mobile Fraud: The SAS Verification Mobile Fraudulent Apps category is based on a statistical algorithm that analyses traffic patterns and flags apps with suspicious traffic patterns or volume. The data is combined with blacklists of known fraudulent apps, and apps that were tested and found to feature malicious activities (for example, sending ad server calls while not active).

  • User Rating: This category is based on user-reported experience, such as stars.

  • Popularity: This category classifies apps into four levels. You can verify the number of impressions from mobile apps according to these popularity levels:

    Popularity Level

    Description

    Low Popularity

    Apps that have less than one million downloads on Google Play or less than 10,000 user ratings in the iTunes App store.

    Medium Popularity

    Apps that have between 1-10 million downloads on Google Play or between 10,000-100,000 user ratings in the iTunes App store.

    High Popularity

    Apps that have between 10-100 million downloads on Google Play or between 100,000-500,000 user ratings in the iTunes App store.

    Very High Popularity

    Apps that have more than 100 million downloads on Google Play or at least 500,000 user ratings in the iTunes App store.

  • Content Advisory: You can verify if your impressions from mobile apps were safe based on teh following maturity categories:

    • Everyone (ages 4+ on iOS)

    • Low Maturity (9+)

    • Medium Maturity (12+)

    • High Maturity (17+)

    • Not Rated

  • Price: You can report your impressions against price-related categories, free apps (no in-app purchases), paid apps, or apps with in-app purchases (only on Google Play).

  • Uncertified Apps: Uncertified Apps is a category that identifies mobile app traffic from Android and iOS devices that do not come from any app in the Google Play or Apple Store. Rather, they are usually side-loaded into the device by using direct download or by installing an alternative app store. These apps represent roughly 10% of all mobile app traffic.

    Though from a consumer perspective, these apps fall into various categories like Torrents and Games. Research into the nature of the ad traffic that they generate has found a very high incidence of fraud. For example, these apps continue to make ad calls after the user closed the app, make ad calls but never display any ad to the user, or freeze the device completely.

  • Language Categories: allow for reporting based on recognition of 35 different languages.

    Category Name

    Store

    Albanian

    • Android

    • iOS

    Arabic

    • Android

    • iOS

    Bulgarian

    • Android

    • iOS

    Chinese

    • Android

    • iOS

    Croatian

    • Android

    • iOS

    Czeck

    • Android

    • iOS

    Danish

    • Android

    • iOS

    Dutch

    • Android

    • iOS

    English

    • Android

    • iOS

    Estonian

    • Android

    • iOS

    Finnish

    • Android

    • iOS

    French

    • Android

    • iOS

    German

    • Android

    • iOS

    Greek

    • Android

    • iOS

    Hebrew

    • Android

    • iOS

    Hindi

    • Android

    Hungarian

    • Android

    • iOS

    Japanese

    • Android

    • iOS

    Korean

    • Android

    • iOS

    Latvian

    • Android

    • iOS

    Lithuanian

    • Android

    • iOS

    Persian

    • Android

    • iOS

    Polish

    • Android

    • iOS

    Portuguese

    • Android

    • iOS

    Romanian

    • Android

    • iOS

    Russian

    • Android

    • iOS

    Slovak

    • Android

    • iOS

    Slovenian

    • Android

    • iOS

    Spanish

    • Android

    • iOS

    Swedish

    • Android

    • iOS

    Tamil

    • Android

    • iOS

    Thai

    • Android

    • iOS

    Turkish

    • Android

    • iOS

    Vietnamese

    • Android

    • iOS

Mobile App Categories

This table lists the categories that SAS uses to classify mobile apps.

Parent Category

Categories

App Usage

  • High

  • Medium

  • Low

Content Advisory Rating

  • Everyone 4+

  • Kids 18 and Under

  • High Maturity 17+

  • Low Maturity 9+

  • Medium Maturity 12+

  • Not Rated

Mobile App Categories

  • Books & Reference

  • Business

  • Catalog

  • Comics

  • Education

  • Entertainment

  • Finance

  • Food & Drink

  • Health & Fitness

  • Lifestyle

  • Media, Photo & Video

  • Medical

  • Music & Audio

  • Navigation & Transportation

  • News & Magazine

  • Personalization

  • Productivity

  • Shopping

  • Social & Communication

  • Sports

  • Travel

  • Utility

  • Weather

Mobile Fraud

  • Fraudulent Apps

Mobile Games

  • Action

  • Adventure

  • Arcade

  • Board

  • Card

  • Casino

  • Casual

  • Dice

  • Educational

  • Family

  • Music

  • Puzzle

  • Racing

  • Role Playing

  • Simulation

  • Sports

  • Strategy

  • Trivia

  • Word

Mobile Negative Apps

  • Alcohol

  • Copyright Infringement

  • Drugs

  • Gambling

  • Mature

  • Mobile Torrent

  • Profanity and Hate Speech

  • Violence

Mobile Quality

  • Copyright Infringement

  • Mobile Torrent

Popularity

  • Very High Popularity

  • High Popularity

  • Medium Popularity

  • Low Popularity

Price

  • Free Apps

  • In-app Purchases

  • Paid Apps

User Rating

  • Rated 0-2

  • Rated 3+

  • Rated 4+

General

  • Top Ranked Apps

  • Uncertified Apps

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