PRODUCT
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Overview

The Language data point tracks the language of the page's text on which the ads appeared.

For language classification, the Sizmek engine sends the page URL to the 3rd party contextual data engine, which identifies language based on the page content. 3rd party data engine classifies pages into 40 different languages and can categorize actual page content in 12 languages: English, Spanish, French, German, Portuguese, Dutch, Italian, Chinese, Japanese, Turkish, Polish, and Russian. When multiple languages appear on a single page, Sizmek reports the dominant language. However, Sizmek Verification can report different languages for different pages within one domain. A language breakdown appears in the Summary metrics in the Verification dashboard.

To ensure that your ads run in the appropriate geographical regions and in the correct language, you can do the following:

  • Verify that the engine serves the correct percentage of impressions within the appropriate geographical location (as defined in the media plan).

  • Allow a minimum of two days to pass, from the start of the campaign for Geo reporting, to determine if a specific publisher served any ads incorrectly.

Note

Note: Specific Sizmek Verification categories, like Ad Fraud and Video Players, are language independent and may appear for pages in languages other than the nine supported languages. While Verification categories are not supported in all 40 languages, other campaign metrics are available in any language (for example, Served Impressions, Ad Starts, and Viewability).

Language Categories

These are the languages that Sizmek Verification supports. Note that the marked (DOC_tick.gif) languages are those for which Sizmek Verification can categorize page content.

Note

Note: In the Verification dashboard, there is a language category called Other. This category includes impressions on pages for which the language of the page content could not be determined due to an insufficient amount of text, or for pages in which the text is not one of the 40 identified languages.

Albanian

Arabic

Bulgarian

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Croatian

Czech

Danish

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English DOC_tick.gif

Estonian

Finnish

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Greek

Hebrew

Hindi

Hungarian

Irish

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Korean

Latvian

Lithuanian

Malayalam

Norwegian Bokma

Norwegian Nynorsk

Persian

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Romanian

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Serbian

Slovak

Slovenian

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Swedish

Tamil

Thai

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Vietnamese

3rd party web page analysis categorizes content in the corresponding languages.

Data Point

Categories

Languages

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English

Spanish

French

German

Portuguese

Japanese

Chinese

Italian

Dutch

Turkish

Polish

Russian

Ad Fraud

All Ad Fraud Categories

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Brand Safety

Accidents

Alcohol

Crime

Death

Disasters

Drugs

Firearms

Gambling

Mature

Negative News (includes Police, Military, or Terror)

Profanity and Hate Speech

Tobacco

Torrent

War and Terror

Context

All Contextual categories

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Mobile App

Page Quality

All Page Quality categories

Data Point

Categories

Languages

English

Spanish

French

German

Portuguese

Japanese

Chinese

Italian

Dutch

Turkish

Polish

Russian

Ad Fraud

All Ad Fraud categories

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Brand Safety

Accidents

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Alcohol

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Crime

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Death

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Disasters

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Drugs

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Firearms

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Gambling

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Mature

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Negative News

(includes Police, Military, or Terror)

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Profanity and Hate Speech

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Tobacco

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Torrent

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War and Terror

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Context

All Contextual categories

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Industry Safety

Safe from Negative Airlines

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Safe from Negative Auto

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Safe from Negative Oil

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Safe from Negative Travel

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Mobile App

Alcohol

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Copyright Infringement

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Drugs

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Gambling

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Mature

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Profanity and Hate Speech

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Torrent

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Violence

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Page Quality

All Page Quality categories

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* Exception: Content-Rich Environment category

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