The Language data point tracks the language of the page's text on which the ads appeared.
For language classification, the Sizmek Ad Suite (SAS) engine sends the page URL to the 3rd party contextual data engine, which identifies language based on the page content. 3rd party data engine classifies pages into 40 different languages and can categorize actual page content in 12 languages: English, Spanish, French, German, Portuguese, Dutch, Italian, Chinese, Japanese, Turkish, Polish, and Russian. When multiple languages appear on a single page, SAS reports the dominant language. However, SAS Verification can report different languages for different pages within one domain. A language breakdown appears in the Summary metrics in the Verification dashboard.
To ensure that your ads run in the appropriate geographical regions and in the correct language, you can do the following:
Verify that the engine serves the correct percentage of impressions within the appropriate geographical location (as defined in the media plan).
Allow a minimum of two days to pass, from the start of the campaign for Geo reporting, to determine if a specific publisher served any ads incorrectly.
Note
Note: Specific SAS Verification categories, like Ad Fraud and Video Players, are language independent and may appear for pages in languages other than the nine supported languages. While Verification categories are not supported in all 40 languages, other campaign metrics are available in any language (for example, Served Impressions, Ad Starts, and Viewability).
These are the languages that SAS Verification supports. Note that the marked (
) languages are those for which SAS Verification can categorize page content.
Note
Note: In the Verification dashboard, there is a language category called Other. This category includes impressions on pages for which the language of the page content could not be determined due to an insufficient amount of text, or for pages in which the text is not one of the 40 identified languages.
Albanian |
Arabic |
Bulgarian |
Chinese |
Croatian |
Czech |
Danish |
Dutch |
English |
Estonian |
Finnish |
French |
German |
Greek |
Hebrew |
Hindi |
Hungarian |
Irish |
Italian |
Japanese |
Korean |
Latvian |
Lithuanian |
Malayalam |
Norwegian Bokma |
Norwegian Nynorsk |
Persian |
Polish |
Portuguese |
Romanian |
Russian |
Serbian |
Slovak |
Slovenian |
Spanish |
Swedish |
Tamil |
Thai |
Turkish |
Vietnamese |
3rd party web page analysis categorizes content in the corresponding languages.
Data Point |
Categories |
Languages |
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English |
Spanish |
French |
German |
Portuguese |
Japanese |
Chinese |
Italian |
Dutch |
Turkish |
Polish |
Russian |
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Ad Fraud |
All Ad Fraud categories |
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Brand Safety |
Accidents |
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Alcohol |
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Crime |
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Controversial Subjects |
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Death |
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Disasters |
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Drugs |
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Firearms |
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Gambling |
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Mature |
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Negative Coronavirus |
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Negative News (includes Police, Military, or Terror) |
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Profanity and Hate Speech |
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Tobacco |
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Torrent |
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War and Terror |
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Context |
All Contextual categories |
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Industry Safety |
Safe from Negative Airlines |
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Safe from Negative Auto |
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Safe from Negative Clothing |
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Safe from Negative Oil |
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Safe from Negative Travel |
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Mobile App |
Alcohol |
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Copyright Infringement |
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Drugs |
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Gambling |
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Mature |
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Profanity and Hate Speech |
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Torrent |
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Violence |
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Page Quality |
All Page Quality categories |
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* Exception: Content-Rich Environment category
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