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This article provides an overview of the Sizmek Ad formats, including basic specifications and supported features. Use this information to select the ad format most suitable for your purposes. 

To view demos of our different ad formats, please visit our Showcase. For more information about our custom format build guides, see HTML5 Creative Features and Formats.

Sizmek Ad Suite supports a variety of ad formats and placement types. A placement type defines the type of placement, for example, In Banner or In-Stream Video. When a placement is created, the placement type is selected and according to the selection, only specific ad formats can be included in the placement.

Important

Disclaimer:

You must check the publisher's specifications when publishing your ad. The limitations listed in this article are just to indicate the maximum ability that Sizmek allows when uploading ads. The publisher file size limitations may outweigh the file size limitations in Sizmek Ad Suite.

In-Banner

An In-Banner ad appears within the predefined boundaries of a space on the web page.

In-Banner ads are used in the In-Banner placement type. For more information, see Placement Setup Settings.

In-Banner Ads

Ad Format

Banner Description

Maximum File Size

Custom Interactions

Additional Assets

Dynamic Creative

Standard Banner

Consists of a GIF file that loads together with the page. The Standard Banner is tracked by Sizmek for impressions and clicks and supports 3rd party tracking.

Maximum ad size 200 KB

Default Image 200 KB

Banner 110 KB

Additional assets 100 MB

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In-Banner HTML5 Ads

Ad Format

Banner Description

Maximum File Size

Custom Interactions

Additional Assets

Dynamic Creative

HTML5 Single Expandable Banner

The HTML5 Single Expandable Banner is an ad that starts in a banner space, and expands outside of the banner.

All advanced features (such as frequency capping, delayed expansion, auto expand when ad is loaded) cannot be defined in Sizmek Ad Suite, but rather through custom development at the ad level.

Maximum ad size 100 MB

Default image size 200 KB

Workspace 10 MB

Additional assets 100 MB

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HTML5 Expandable Banner

An HTML5 Expandable Banner is an ad that starts in a banner space and then, either automatically or upon user initiation, expands outside of the banner.

The expansion can be a panel appearing adjacent to the banner or a free-floating layer.

The Expandable Banner ad contains at least three elements:

  • a default GIF banner

  • a default banner

  • at least one panel (the expansion file)

Maximum ad size 100 MB

Default image size 200 KB

Workspace 10 MB

Additional assets 10 MB

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HTML5 Rich Media Banner

The HTML5 Rich Media Banner is a set of templates created for the HTML5 Rich Media Banner - a base format for displaying an HTML5 banner with rich media content.

The ad starts with images within page content as well as UserAction and ClickThrough buttons.  Some of the Rich Media Banner Templates contain video elements with preset tracking.

Maximum ad size 100 MB

Default image size 200 KB

Workspace 10 MB

Additional assets 10 MB

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In-Stream

The In-Stream ad runs before, during, or after video content in a video player. The ad itself is a video, and can be accompanied by static companions on the same page as the player.

In-Stream ads are used in the In-Stream Video placement type. For more information, see Placement Setup Settings.

Note

Note: The In-Stream formats require special permissions and certification. For more information, contact your Sizmek customer success manager.

Ad Format

Banner Description

Maximum File Size

Custom Interactions

Additional Assets

Dynamic Creative

In-Stream Video (VAST)

The In-Stream Video solution integrates video ads into video content played in a video player (client) on a publisher's site. Used with publishers certified with Sizmek for the VAST format.

Maximum ad size 100 MB

Additional assets 1 GB

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In-Stream Video -Interactive (VPAID)

The In-Stream VIdeo - Interactive solution allows you to to create an ad that is streamed into video content and contains interactive elements.

Used with publishers certified with Sizmek for the VPAID format.

Maximum ad size 100 MB

Workspace 200 KB

Additional assets 1 GB

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