What is Funnel?

Funnel supports data collection from any marketing or advertising data source and transforms this data into automated marketing reports.

Please see the Appendix for a list of available metrics.

What is Required to Integrate with Funnel?

Please contact your customer success manager to get an API-enabled user and key.

Note to customer success managers

Funnel is an API integration. Follow these steps when integrating a client:


This section explains the procedure for setting up a Sizmek Ad Suite (SAS) data source in Funnel.

If the agency requires additional details about how to proceed with the Funnel integration, submit a request to .


Note: These instructions and the link to the Funnel documentation were correct at the time of writing. If you do not find the suggested navigation options, please contact your Funnel representative for details.

  1. Log into your Funnel account.

  2. In the left panel, select Data Sources.

  3. Navigate to your data sources.

  4. In the top right corner, click Data Sources.

  5. Type SAS in the search box and select Sizmek Advertising Suite.

  6. Type your SAS API credentials and select the appropriate SAS account.


    Note: These credentials are not the same as your SAS credentials.

This Funnel help article describes the data (metrics and attributes) that you can import from SAS into Funnel.


Note: Attributes are called dimensions in Funnel.

If you need a metric or attribute that is not included in the Funnel help article, click Data request in the Data Sources window. Complete the form and Funnel will contact you.


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