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This article describes the main differences between Tag Management in Sizmek Ad Suite and in Sizmek MDX.

Important

Important: Sizmek renamed Sizmek MDX conversion and retargeting tags to conversion and retargeting activities. Your Sizmek MDX tags will work in Sizmek Ad Suite without altering either the website code or the platform.

Using the following example, we can compare Sizmek MDX and Sizmek Ad Suite tag management features.

We have an online concert ticket website - Concertified.com. This website contains a home page, a sign-up page, a ticket purchase-success page, and multiple pages promoting concert events.

DOC_ConcertifiedStructure.png

Sizmek MDX Tags vs. Tag Manager

Sizmek MDX Conversion and Retargeting Tags: The webmaster needs to place conversion or retargeting tags on any page that requires tracking.

For example (with conversions, but also applies to retargeting):

  • A counter conversion tag, which counts users who sign up for Concertified services, is placed on the sign-up page.

  • An additional conversion sales tag, which tracks how much a user spent on concert tickets, is placed on the purchase-success page.

If you want to change how these tags behave, you need to edit the tags, generate new code, and send it to the webmaster, who must replace the current tags with the updated ones.

Sizmek Ad Suite Tag Manager: When using Tag Manager, the webmaster places one, universal tag on every page in the site. Changes are made on Sizmek Ad Suite and activated during a user's visit to any page that contains the tag manager code.

For the same use case (the advertiser wants to count a conversion when a user lands on the sign-up page and also collect revenue with a user lands on the purchase-success page):

  • The webmaster inserts one, universal tag manager code block on each Concertified page.

  • On Sizmek Ad Suite, the Sizmek user:

    • defines a counter conversion activity (for sign-up) and a sales conversion activity (for purchase)

    • creates activity rules to define when to trigger each conversion

  • The tag manager code collects the required variables and passes them to the platform for processing.

Retargeting Tags vs. Retargeting Activities

This table shows the differences between Sizmek MDX retargeting tags and retargeting activities in Sizmek Ad Suite Tag Manager.

Feature

Sizmek MDX Retargeting Tag

Sizmek Ad Suite Retargeting Activity (in Tag Manager)

Number of tags

Need to implement a separate retargeting tag for each retargeting scenario.

Requires only one universal tag on the advertiser website. Configuration for multiple retargeting activities occurs in the Sizmek Ad Suite platform.

Static/Dynamic Tag

For static tags, platform can collect data for up to 49 values, but only retain data for the last value stored in the user's cookie.

Dynamic tag supports up to 10 values stored in the user's cookie.

Define an unlimited number of values for the activity. Platform can collect data for the last 10 values stored in the user's cookie. (Includes upgraded, static tags from Sizmek MDX.)

Static activities are upgraded automatically to dynamic behavior for retargeting activities.

Important

Important: Sizmek MDX Target Audiences that are base on static retargeting tags from Sizmek MDX will continue to work as usual, using the data that was collected until the static retargeting tag was migrated.

To use the data that was collected after the migration of the static retargeting tag, you need to create a new target audience on Sizmek Ad Suite that uses migrated retargeting activity.

Conversion Tags vs. Conversion Activities

This table shows the differences between conversion tags in Sizmek MDX and conversion activities in Sizmek Ad Suite Tag Manager.

Feature

Sizmek MDX Conversion Tag

Sizmek Ad Suite Conversion Activity (in Tag Manager)

Number of tags

Need to implement a separate conversion tag for each conversion scenario.

Requires only one universal tag on the advertiser website. Configuration for multiple conversion activities occurs in the Sizmek Ad Suite platform.

Parameters/Variables

The webmaster must supply values for the parameters in the conversion tags.

The tag manager code collects data according to the variables defined in the platform. For more information, see Work with Tag Manager Variables.

Any change to parameters requires a regeneration and re-delivery of the conversion tag code.

Changes are made in the in the platform; no code updates required on the web pages.

VersaTag vs. Tag Manager

Sizmek MDX VersaTag: Any change in parameters or retargeting values requires an update to the VersaTag. Initially, the webmaster needs to populate the VersaTag code with names of parameters or values for parameters.

For example, the Concertified advertiser uses a Sizmek MDX VersaTag that collects the ID and geo location for each user who signs up to Concertified.

If Concertified also wants to track the age of the user, for example, this parameter must be added to the VersaTag code manually.

Sizmek Ad Suite Tag Manager: Tag Manager code is a single piece of code that does not change. All changes are made in the Sizmek platform only.

For the same example, we add the age variable in the platform and the tag manager on the web page sends the value for age to the platform.

Feature

Sizmek MDX VersaTag

Sizmek Ad Suite Tag Manager

Add a new parameter or value

Need to edit and update the VersaTag code on every page where it resides and in which the advertiser wants to capture the value.

Requires only one universal tag on the advertiser website. All parameters or values are added in the Sizmek Ad Suite platform.

For more information, see About Tag Manager.

Parameters in Sizmek MDX vs. Variables in Sizmek Ad Suite

Sizmek MDX Parameters

Sizmek Ad Suite Variables

The webmaster must supply values for the parameters in the individual conversion and retargeting tags.

The tag manager code collects data according to the variables defined in the platform. For more information, see Work with Tag Manager Variables .

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