What is Datorama?

Datorama is a company that provides AI-powered marketing intelligence, enabling the user to make smarter decisions by connecting and acting on marketing data, investments, and KPIs.

What is Required to Integrate with Datorama?

Please contact your customer success manager to get an API enabled user and key.


Note: This integration supports display activity only. There is no current integration for Search Connect data.

Note to customer success managers

Datorama is an API integration. Follow these steps when integrating a client:

  1. Download the customer API agreement here.


    Note: If the request comes from a GroupM affiliate, use the GroupM API Access template agreement. Download the agreement from here. In the table, fill in the required information, and save the agreement as a PDF file.

  2. Send the agreement to your client to sign via DocuSign. Please work with your customer success regional contact and make sure they follow the steps outlined here.

  3. Once the agreement is signed, open a Support ticket and include the signed agreement . Ask Sizmek Support to set up an API user and application key.

  4. Support should use the following naming convention: API.Datorama.[Agency ID].[Advertiser ID]


    Note: Sizmek recommends creating a single, API-enabled user per account and advertiser. If, however, your client insists on having multiple API-enabled users, the recommended naming convention is: API.Datorama.[Agency ID].[Advertiser ID].[Name].[Surname].


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